Employed as the company’s Digital Lead of Community and Social Influence, I led the social influence offering for ScienceMagic.Inc (formerly, The Communications Store) both leading the influencer marketing strategy and service for numerous retained clients across the fashion, lifestyle and beauty industries and as well as ad-hoc consultation to many of the agency’s other clientele. While in this role, the world was rocked by the Covid pandemic, putting an increased importance and emphasis on digital marketing in the absence of physical freedom and retail, and in turn my role. - Responsible for the strategy development and ongoing execution of full influencer marketing programmes for key clients (e.g. Sainsbury’s clothing label Tu (UK’s sixth largest clothing retailer); Canada Goose) - Adoption and adaptation of global strategies to ensure local market relevance (Canada Goose, Tiffany & Co)- Strategy development and execution of one-off campaigns to support product and collection launches- Agency counsel to colleagues and clients from our wider fashion, lifestyle and beauty teams- Key member of pitch team successful in winning key business (e.g. Canada Goose, Tiffany & Co, Depop, Tiger of Sweden)- Working seamlessly with all Digital Leads to ensure cohesive digital strategies for clients as well as regular comprehensive 'digital updates' (trends, case studies, guidance during the pandemic)- Working closely with the VIP team to advise on the strategy and selection of talent - Nurturing of key relationships with talent managers and content creators- Leading talent contracting and negotiations- Responsible for all team administration: team management, budgets and financials, timelines, client and stakeholder management, support of junior team members- Development of a new positioning and offering for the company’s social influence services, highly praised by senior management

With word of mouth as undeniably the most powerful form of advertising, the relationship between brands and influential individuals is more powerful than ever. As Weber Shandwick London’s first dedicated hire in influencer marketing, I was the senior agency counsel in this specialism for both the agency's UK and global brands. Not only did this role span the end-to-end management of influencer activity - from strategy, talent identification, talent management through to the evaluation of its effectiveness - but also the management and development of this core offering for the agency, as well as training and support of junior team members.Notable clients: - Nespresso - the development and execution of their global tastemaker programme- Unilever - the development of the influencer strategy for Unilever UK's haircare category- Tinder - leading Tinder UK's first influencer marketing strategy as well as executing global campaigns in the UK market- OPPO - leading the talent management and campaign for the technology brand's launch into the European market (Spain and Italy)- Cineworld - development and management of regular tactical campaigns- Esso UK - successfully convincing the brand to invest in influencer marketing as a new marketing channel and executing the brand's first-ever campaign- Allergan Aesthetics (won the pitch for the UK arm of the business). Ad-hoc consulting for not-for-profits (UNICEF, Pearson (Project Literacy), HSBC, SailGP.Regular speaker and panelist at industry events - referred to by the PRCA UK as "one of the UK's top influencer marketing experts"

What started as a personal creative outlet, Lost + Lust evolved into a digital platform that told my tales as a girl from the bottom of the world who was out discovering the rest of it. With content inspired by my latest discoveries (both geographic and fashion), the platform's popularity grew both among an international audience as well as brands wishing to collaborate and publications re-sharing my content.The blog was retired when a growing career and young family meant I was no longer able to dedicate the time it deserved into its continuation.

Working for New Zealand's pioneering agency in the influencer marketing space, I successfully grew the influence of both brands and influencers in the New Zealand market via the development of effective content strategies, as well as campaign and influencer/brand relationship management.

A two-week internship turned full-time contract at DDB New Zealand transformed me from a girl with a degree to one with a career and reputation as one of the agency's youngest brand/communications strategists. During my four years at DDB, I was charged with acting as a 'brand guardian' for a number of New Zealand's largest and most renowned brands, ranging from the worlds of fast food through to fast cars. Clients included: • McDonald's New Zealand• BMW Group: New Zealand’s #1-selling premium car brand, BMW (and MINI)• New Zealand’s largest retailer, The Warehouse• George Weston Foods• As well as smaller accounts: Rialto Channel (a subscription Independent Film Channel); Diocesan School for Girls; YWCA (not-for-profit)