Led multi-channel marketing campaigns to grow market share through competitive strategies and process optimization. Introduced AI-driven tools for content creation and automated prospecting, enhancing efficiency and streamlining workflows. Played a key role in rebranding and integration of acquired AI solution, contributing to content development and innovative marketing tactics to improve competitive positioning. Developed persona-based strategies using AI analytics to boost engagement, optimize lead generation, and drive efficient, scalable campaign outcomes.

Conducted program reviews for various audiences, working cross-functionally to generate partner program updates, execute against milestones, and deliver action items. Led a team of 8 Program Managers in North America, overseeing resource allocation, coaching and development, and tracking of key performance indicators. Improved the efficiency of program managers by auditing and optimizing process & project workflows. Developed, executed, and scaled best practices of enablement strategy for Global Strategic Integrator (GSI) and technology partners in North America.

Partnered with the Team Manager during the inception of this team to brainstorm and debate benchmarks that became the metrics the team was responsible to meet. As a Validation Specialist, I reviewed dozens of Partner-submitted opportunities per day to ensure they met the program requirements at the initial submission and conducted outreach to bring the submission to the Amazon bar. I resolved partners' questions about the APN Customer Engagement program and its' processes and was responsible for providing resources or triaging them to receive the right support and ensure continued engagement in the ACE program. Conduct User Automation Testing (UAT) and provide feedback to Developers, update internal documentation, and communicate them globally.

Responsible for business development in the Mid-Atlantic US, for commercial sector corporate businesses. Worked alongside the AMER Development leadership team as the Communications Editor for internal communications, engagement initiatives, and global business reviews. I assisted in creating forecasting models, internal surveys, mindfulness exercises, and brain storming sessions. Worked cross-functionally with Marketing team on A\B testing and campaign development and developed several drip campaigns based on industry, use case and verticals. Maintained internal resources site and produced weekly leaderboards, bi-weekly newsletters and wrote quarterly business summaries.

I have audited clients' process workflows to create mechanisms and optimize the productivity of sales teams of clients. I have created mechanisms to manage and prioritize MQLs and lead generation efforts and written business requirement documents for the internal team(s) to solution. Worked with industry professionals and newcomers alike to strategic guidance in marketing and sales alignment by uncovering and scaling best practices on lead lifecycle management and client relationship management.I have developed integrated communications plans for clients to analyze and document business objectives, target audiences, strategy and positioning, key messages, and specific tactical recommendations. Partnered with clients on branding and collaborated on marketing materials, including logos, rebrand guidelines, and recalibrated sales collateral for distribution. Collaborated with industry professionals to develop channel go-to-market strategy across business units and implement calibration guidelines.

Responsible for developing, implementing, leading and measuring strategic plans that help sustain and increase revenue through the use of both profit and non-profit measures. I monitored major philanthropic and economic changes in the marketplace to provide strategic direction. I provided organizational leadership in the area of fundraising and donor cultivation. While simultaneously, serving as a spokesperson for the organization within the community of Las Cruces.

Multi-media advertising sales strategist, who managed accounts using CRM tools and recommended solutions by using market trends. Managed budgets, submitted purchase authorizations, and resolved billing discrepancies. Pulled and compiled data to monitor & optimize client campaigns. Managed multiple campaigns simultaneously, while ensuring that marketing needs were met given budget and time constraints.

Developed an integrated marketing campaign with inclusion of: Website Development/Design; Company Brand Development; Client Communications Strategy; and Print Marketing Materials.

Managed home care and needs of disabled cancer patient, while scheduling appointments helping with medication and other needs that arose.

Was solely responsible for management and planning of events, social media, website development, annual inventory and additional clerical tasks. Assisted in student advising, hiring, employee training and scheduling. Helped develop strategic plan to improve student engagement and enrollment by using market research and adapting consumer behavior through the use of print and digital mediums.