As head of comms for the sports and entertainment division, Justin develops and drives the communications vision and earned media strategy relative to Ally's rapidly growing sports portfolio, aligning Ally's efforts with the larger brand and organizational goals. In addition to media engagement, Justin also leads executive visibility efforts for the CMO and overall thought leadership for the sports & entertainment division. Justin leads a team of communicators in an integrated fashion to engage critical audiences. Properties leveraged include: NWSL and the NWSLPA, USGA, NASCAR, Hendrick Motorsports, Charlotte FC, Las Vegas Aces, Detroit Pistons, Charlotte Hornets, and others.Justin brings a deep understanding of the customer from his previous role as head of consumer products PR and he continues to collaborate with senior leadership on brand communications matters related to the company.

In this role at Ally, Justin oversaw external communications for the consumer products businesses (deposits, lending, mortgages, and capital markets), working closely with the marketing team in a cross-functional way to ensure integration. Justin also provided strategic communications advice to executives on a full range of corporate reputation issues and worked with stakeholders to foster a deeper understanding of Ally.

ISF is a non-profit foundation dedicated to funding research for rare pediatric cancerpatients in an effort to find better treatment options and increase their survival rates. Itwas born shortly before a 7-year-old girl, Isabella Santos, tragically passed away fromneuroblastoma.

Founding member and participant in the American Marketing Association’s Emerging Leader Cohort (ELC) program. The ELC program is an immersive executive development experience for marketing leaders who want to advance the business impact of marketing within their companies. Through the active exchange of ideas and expertise, and guided by an Executive in Residence, our group of leaders sharpened knowledge of marketing trends and challenges in order to apply modern, pragmatic, revenue-driven strategies to our companies' marketing initiatives.

Justin was used as a marketing multi-tool at Corning. Leadership tasked him with shaping, via influence, how key stakeholders from around the world perceive Optical Communications. Reporting to the Chief Commercial Officer, multiple practice areas were aligned to Justin's responsibility, including: public relations, executive communications, employee engagement, social media, marketing communications, crisis response, and corporate events. In a short period of time, Justin leveraged his diverse skillset in communications / brand marketing / strategic planning / measurement, and successfully:- Built and led a global team of communicators (across the Americas, EMEA, and APAC) - Developed and executed the business’ first global integrated communications strategy- Established a modern-day measurement and analytics program that looks beyond activity- Commissioned the company's first-ever brand health study- Designed and implemented internal purpose-driven campaigns around the globe- Redesigned the product brand architecture – including nomenclature guidelines and a naming hierarchy- Led communications during three mergers and acquisitions- Managed communications response during multiple crises, including hurricane impacts on supply chain and manufacturing operations, employee strikes, criticisms from the public / government administrationHis efforts ultimately strengthened confidence in the Coring brand, its leadership, and the future of the company.

Marketing communications adviser focused on helping organizations strengthen their brands by encouraging the use of proper marketing communications techniques. Aside from providing strategic communications counsel, Justin's goal was to help others maximize profitability and establish or realize value in their communications efforts. Clients included Small Batch Beauty (Beast brands) and Carolina Beer Temple.

General Manager in a $15MM integrated marketing agency, reporting directly to the CEO and Partners. Agency lead and director of PR, digital, and social media efforts for two of the agency's key accounts, while managing and motivating a 20-member team. Also responsible for the general management and operations of the (now closed) Raleigh-Durham office and helping to define the agency's strategic planning process.

Tenured member of the senior management team for this $20MM integrated marketing agency, reporting to a Managing Partner. Responsible for strategic direction, management, and administration of marketing and brand communications efforts for three key clients (~20 percent of the agency’s revenue), in addition to the flow and quality of work on these accounts. Also responsible for managing and motivating a team of 15, working collaboratively across the agency's specialty practice areas (Digital / Social, Research and Planning, Creative, Video Production), demonstrating an understanding of the future of communications and its evolving role, and business development. Clients: Allstate, Esurance, Tempur+Sealy, Nike (Jordan), BRP (Evinrude; Can-Am), Verizon, Amazon, Dockers, Gillette, Microsoft (Xbox), Diageo (Crown Royal; Guinness), NASCAR, International Speedway Corporation, Alltel Wireless

Served as senior counsel to client partners and my team members. Responsible for providing multi-channel leadership and brand strategy development / direction, while solidifying existing efforts via the management of flawless execution.Clients: Allstate, Esurance, Tempur+Sealy, Nike (Jordan), BRP (Evinrude; Can-Am), Verizon, Amazon, Dockers, Gillette, Microsoft (Xbox), Diageo (Crown Royal; Guinness), NASCAR, International Speedway Corporation, Alltel Wireless

Served as a senior day-to-day contact for agency client partners, ensuring flawless execution while demonstrating an in-depth knowledge the client partners’ business, industry trends and competitive landscape, and focus on team management.Clients: Allstate, Esurance, Tempur+Sealy, Nike (Jordan), BRP (Evinrude; Can-Am), Verizon, Amazon, Dockers, Gillette, Microsoft (Xbox), Diageo (Crown Royal; Guinness), NASCAR, International Speedway Corporation, Alltel Wireless

Honed management skills and perfected execution ability. Media relations, event activation, and relationship development were very high priorities.Clients: Allstate, Esurance, Tempur+Sealy, Nike (Jordan), BRP (Evinrude; Can-Am), Verizon, Amazon, Dockers, Gillette, Microsoft (Xbox), Diageo (Crown Royal; Guinness), NASCAR, International Speedway Corporation, Alltel Wireless

During Justin's first agency experience, he quickly learned the ins and outs as he gained big brand experience, honed the basics of client relations, and refined his tactical PR skills.Justin served as core PR team member and direct counsel to McDonald's Owner / Operators and Co-Op members in support of new menu item launches (the Fruit & Walnut Salad, Premium Chicken Sandwiches and Premium Coffee) and new store openings handling event planning and project management to opening day activations and media relations.Justin's event planning and project management skills were also leveraged during major brand sponsorship activations, including: Destiny’s Child concert tour (Ronald McDonald House appearances and VIP meet and greets), NASA sponsorship (leveraged astronauts as spokespeople for local-market efforts), and McSoccerFest 2005 (35,000 plus attendees).As the media relations lead on a team of four, Justin was tasked with composing media outreach plans and pitching media, training spokespeople and facilitating interviews, monitoring media for client news and analyzing competitive trends.During his time at Golin, Justin served as a first point of contact providing crisis counsel and response measures for clients during crisis events, such as acts of violence at restaurants, a defamatory documentary launch, and others.

While at Century 21, Justin developed and implemented marketing strategies and promotions for 90+ Realtors, as well as the firm itself. On a team of two, Justin handled light graphic design and desktop publishing, direct mail campaigns, ad layout and sales, media relations, and other in-house marketing and operational duties. In addition to supporting the firm, Justin led the execution of the company’s first not-for-profit foundation - The Golden Apple. Justin owes a lot to the folks at this organization; they are responsible for the foundation of his successful career.