John Nathan Okeme has a strong background in marketing communication and media, with expertise in areas such as media planning and buying, advertising, public relations, and out-of-home (OOH) media. As an OOH media specialist, I understand how to leverage this medium to build and position brands effectively.In addition to this specialized knowledge, I also have a broader experience in media management, senior media sales, leadership, strategy, and sales. This diverse skill set has enabled me to develop innovative business communication strategies based on deep insights and breaking through the competitive landscape. My experience in media planning and buying, event management, and content development have been valuable in developing comprehensive marketing and advertising campaigns that reach audiences through various channels and touch points.I have over 10 years of experience working on advertising briefs across various media platforms such as outdoor, radio, press, TV and digital advertising. I have worked with FMCG, financial institution, and pharmaceutical brands; I have a broad understanding of successful marketing and advertising strategies across different industries.