JN2 Associates (www.jn2associates.com) is all about client collaboration and business impact. We create strong brands and targeted communications programs that influence perceptions, change behavior,and generate results.

Headed NYC office of global consumer branding and innovation firm. Stabilized business and repositioned office to better compete in U.S. market. Created a functioning team with account and creative roles, a positive entrepreneurial culture, to promote collaboration and engagement among clients and employees. Served on global leadership council• Retained and grew existing client relationships; brought in significant new clients• Established successful partnerships with global offices, expanding existing projects and contributing to network revenue growth• Lead repositioning of NY office within DR network and US market -- driving new marketing, communications, and social media program

Created corporate / product brand strategies to reposition and launch products and services. Assemble and guide teams to develop category-leading branding and communications programs. Responsible for delivering revenue growth through existing and new client relationships. Serve on agency leadership team.• Developed and manage largest client relationship in NY office, tripling revenue in 18 months• Led cross-agency WPP team to win multi-million dollar project to redevelop customer service platform for global pharma company in March 2015; initiative includes branding, marketing, IT/operations and PR • Repositioned financial services offering for affluent clients, creating new positioning & messaging platform, and visual identity; implemented employee engagement program for 15,000 employees.• Lead Landor team participating in a cross-agency effort to reposition global financial services brand for institutional & consumer business, including brand identity & positioning, brand architecture, visual identity, and consumer / institutional client experience across touch points (retail, print, digital).• Evaluated build vs. buy decision on billion-dollar food brand, using in-depth research, naming/brand identity, positioning, and creative development to demonstrate value of existing license.• Developed new brand experience, positioning and visual identity to support acquisition of a national health & nutrition brand, including new logo, packaging and digital touch points (web, social media, app).

Developed B2B software system to provide end-to-end traceability in the ag production supply chain. Implemented marketing program based on target research, executing initiatives to increase sales and reinforce positioning through all contact points: Traditional/digital, event, products/services, and customer support. • Implemented marketing & sales program, including branding, marketing communications, industry events, Web (digital asset library), print ads, and customer service program.• Worked with operational groups to improve data collection, usability and reporting through PDA and online reporting tools to support premium pricing and reduce operational costs in the supply chain.• Managed external agency team and Deere sales staff, developers and product managers as part of a multi-million dollar budget, within +/-5% monthly variance recognized by Finance as best record in JDAS.

Privately-held agri-business consulting firm serving global clients in the food, agriculture, and technology sectors.Co-created new web-based traceability system. Defined product requirements and participated in development process. Developed business plan and financial models, as well as marketing plan and sales strategy. • Worked with global food manufacturers to identify new data-driven solutions to create branded, premium ingredients, reduce costs, and meet commercial/regulatory standards. • Led effort to define traceability standards for a global retailer’s bakery supply chain through execution of in-market pilots to track grain from the field through processing and production of the finished product. • Promoted Deere’s vision and solutions by building relationships with global food brands, manufacturers and processors, and by speaking at global industry events.

Privately-held internet services firm providing web development marketing services to global clients. Landed key clients including The Metropolitan Museum of Art, Reader’s Digest, and The American Cancer Society. Led teams to develop online strategies and implement content and transactional Web sites.• Developed 1998 and 1999 business plans, including target industries/clients and revenue goals. • Generated 25% of firm revenue in 1998 and 20% in 1999.

Global agency providing marketing communications and interactive services to Fortune 100 clients. • Developed online strategies for clients such as American Express.

Global agency providing marketing communications and interactive services to Fortune 100 clients. Developed direct marketing programs for clients to acquire and manage profitable customer relationships. Selected to join new online group, helping to define online strategy and expand clients programs to the Web.