Led all aspects of influencer marketing and talent-driven social media for studio’s film slate across all stages of production and distribution. • Negotiated collaborations with top content creators boasting a combined following of over 1.97B, generating approx. 395M social media impressions for film campaign•Served as primary liaison to filmmakers and talent regarding social media promotion; secured support from talent with a combined reach of 994M, generating approx. 199M social media impressions•Secured promotional opportunities with all major social media platforms including TikTok, Instagram, Facebook, X (Twitter), Tumblr and Reddit•Conducted regular meetings with leaders across various departments to optimize influencer and talent participation in cross-functional activations, promotional mailers and events•Received 2023 Clio Entertainment Award for work on digital and social media campaign for Spider-Man: Across the Spider-Verse

Responsible for national media relations for theatrical film releases, aligning publicity strategy with overall marketing objectives. Led global publicity strategy for studio’s home entertainment division including downstream promotion of theatrical and direct-to-video films, television series, syndicated programming and catalog properties. •Generated national media exposure for over 80 theatrical and downstream film releases, including talent interviews, film reviews, asset debuts and event coverage •Conducted regular meetings with key stakeholders (including filmmakers, talent, internal executives, external vendors, corporate communications team and international marketing leads) to provide campaign updates, discuss media strategy, maximize cross-functional synergies and ensure publicity efforts aligned with brand guidelines•Created written marketing materials including press releases, synopses, talking points, press notes, biographies and executive quotes•Produced promotional events for press, influencers and general public including experiential activations, junkets, launch parties and press trips •Oversaw studio’s publicity strategy for at-home viewership of film and television properties amidst unprecedented shutdown of cinema business due to COVID-19 pandemic; supported executives in restructuring workflows during post-pandemic staffing reorganization, overseeing training for 50+ colleagues

Led comprehensive publicity campaigns for entertainment industry clients, overseeing brainstorming, strategic planning, media outreach, event production, client relations and operational logistics. •Directed 10-person team in planning and executing nearly 200 publicity and influencer marketing campaigns for top entertainment brands including Twentieth Century Fox, Universal Pictures, Sony Pictures and HBO•Implemented best practices for analyzing performance of earned media coverage, enabling clients to effectively benchmark and assess KPIs•Established multi-cultural taskforce, fostering agency relationships with key African American, Latinx and LGBTQ+ journalists and media outlets•Ensured team efficiency by streamlining budgeting, resource management, vendor relationships and organizational processes

Pitched and secured print, broadcast and online media coverage for public figures in television and film industries as well as corporate entertainment clients.

Provided overall support for client accounts including media relations, press kit maintenance, travel logistics, schedule management and on-site coverage at events and press opportunities.