Jo-Ann Hernandez
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Jo-Ann Hernandez Email & Phone Number

CEO @ Business Lazo, LLC | Driving Sales Growth, Contract Negotiations | Fractional Management and Sales Consultant | Experience Sales Expert at Business Lazo, LLC
Location: Princeton, Massachusetts, United States 5 work roles 9 schools
1 work email found @jo-hernandez.com LinkedIn matched
✓ Verified Jun 2026 4 data sources Profile completeness 100%

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Current company
Role
CEO @ Business Lazo, LLC | Driving Sales Growth, Contract Negotiations | Fractional Management and Sales Consultant | Experience Sales Expert
Location
Princeton, Massachusetts, United States
Company size

Who is Jo-Ann Hernandez? Overview

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Quick answer

Jo-Ann Hernandez is listed as CEO @ Business Lazo, LLC | Driving Sales Growth, Contract Negotiations | Fractional Management and Sales Consultant | Experience Sales Expert at Business Lazo, LLC, a company with 2 employees, based in Princeton, Massachusetts, United States. AeroLeads shows a work email signal at jo-hernandez.com and a matched LinkedIn profile for Jo-Ann Hernandez.

Jo-Ann Hernandez previously worked as Chief Executive Officer at Business Lazo, Llc and President at Legacy Games. Jo-Ann Hernandez holds Graduated Program, Business, Management, Marketing, And Related Support Services from Inner City Capital Connections (Iccc) Boston.

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Email format at Business Lazo, LLC

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*@jo-hernandez.com
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Profile bio

About Jo-Ann Hernandez

Jo-Ann Hernandez brings over two decades of expertise in sales, marketing, B2B, and B2C retail sales management, collaborating with industry giants like Microsoft, Intel, H&R Block, Targus, Hallmark, and Nickelodeon. She founded Business Lazo, LLC, a Certified MBE and WBE Minority & Women-Owned Business Enterprise, offering consulting, sales, and manufacturing representation. Her impact spans from start-ups to Fortune 500 companies, domestically and internationally.Formerly Head of North America Retail Sales at Kaspersky Labs, a top cybersecurity firm, Jo-Ann drove revenue growth, optimized retail account management, and built key relationships with distributors and B2B and B2C partners. Her leadership extended to setting objectives for sales and marketing initiatives in the retail channel.Beyond her achievements, Jo-Ann actively volunteers as a SCORE Mentor, sharing her insights to empower aspiring entrepreneurs. Her journey reflects an unwavering commitment to excellence and innovation, making her a respected authority in sales, marketing, and business development.For more information, please visit these sites to learn more: https://johernandez.com/entrepreneur and https://businesslazo.com.Enhanced Key Skills: Sales, Hunter Mentality, Consultative Approach, Advanced Negotiation, Sales Strategy, Account Leadership, Sales Team Management, Strategic Planning, Business Expansion, Effective Communication, Market Analysis, Forecasting, Proficient in MS Office Suite and Adobe Creative Cloud.Core Competencies:Adaptability, Proactive Self-Starter, Creative Problem Solver, Innovative Thinker, Results-Driven, Resourceful Planner, Agile and Flexible, Expert Troubleshooter.

Listed skills include Product Development, Product Management, Retail, Product Marketing, and 33 others.

Current workplace

Jo-Ann Hernandez's current company

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Business Lazo, LLC
Business Lazo, Llc
CEO @ Business Lazo, LLC | Driving Sales Growth, Contract Negotiations | Fractional Management and Sales Consultant | Experience Sales Expert
princeton, massachusetts, united states
Employees
2
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5 roles · 30 years

Jo-Ann Hernandez work experience

A career timeline built from the work history available for this profile.

Chief Executive Officer

Current

Princeton, Massachusetts, United States

  • Solely responsible for sales, consulting, marketing, contract negotiations, and acquiring manufacturer lines for representation in North America
  • Increased annual revenue by 30% by developing and implementing a comprehensive sales strategy, showcasing strategic planning and growth orientation
  • Led and coached a team of 4 sales representatives, achieving a 20% increase in average deal size, highlighting leadership and team development skills
  • Established and managed key partnerships with manufacturers, demonstrating the ability to build and leverage partnerships for success
Jan 2019 - Present

President

  • Responsible for the strategic direction, management and performance of retail and online sales.
  • Developed and implemented cross-channel digital marketing strategies, including sales, marketing, negotiating contracts and product distribution. Created and established direct to customer sales, Legacy Games social.
  • Acquired and cultivated lucrative relationships with game developers.
  • Managed day-to-day marketing and business operations.
  • Developed, deployed, and monitored processes to boost long-term business success and increase profits.
Dec 2019 - Dec 2020

Head Of Retail Sales North America

Woburn, MA

  • Responsible for sales, marketing and distribution of cyber security products across North America
  • Negotiated major contracts with key retail partners, highlighting strong negotiation and partnership-building skills.
  • Grew customer base and increased revenue in a competitive and challenging marketplace.
  • Established relationships with strategic retail partners and set objectives for all sales and marketing initiatives.
  • Managed all facets of the retail business, including sales, finance, manufacturing, marketing, and promotions.
  • Managed all forecasting, physical manufacturing, shipment, and delivery for all consumer products.
Feb 2018 - Feb 2019

Strategic Account Manager, Retail Sales, North America

Kaspersky Lab

Woburn, MA

  • Maintained and expanded relationships with key cyber security retail accounts
  • Exceeded account objectives, increased sales quotas by 20% and developed new business
  • Established and sustained long-term, profitable relationships with key retailers
  • Known and respected for being a very successful "Hunter"
Oct 2012 - Jan 2018

Senior Vice President

Brookfield, CT

  • Account management and manufacturer representation of consumer products
  • Developed and managed critical accounts, resulting in a 20% sales increase within a one-year period through strategic initiatives and effective management
  • Secured and nurtured multiple new national retail accounts, significantly broadening market reach and foster valuable partnerships.
  • Actively participated in product development, collaborating on packaging design that boosted sales rates by 10%
1996 - Sep 2012
9 education records

Jo-Ann Hernandez education

Graduated Program, Business, Management, Marketing, And Related Support Services

Inner City Capital Connections (Iccc) Boston

Theatre And Speech

H.B. Studios

Radio And Communications Certificates

N.B.S. Radio

Career Development/Sales

Results Coaching Program

Theatre/Communications

The Inner City Ensemble

Theatre And Arts

William Paterson College

Activities and Societies: Theater Program

FAQ

Frequently asked questions about Jo-Ann Hernandez

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What company does Jo-Ann Hernandez work for?

Jo-Ann Hernandez works for Business Lazo, LLC.

What is Jo-Ann Hernandez's role at Business Lazo, LLC?

Jo-Ann Hernandez is listed as CEO @ Business Lazo, LLC | Driving Sales Growth, Contract Negotiations | Fractional Management and Sales Consultant | Experience Sales Expert at Business Lazo, LLC.

What is Jo-Ann Hernandez's email address?

AeroLeads has found 1 work email signal at @jo-hernandez.com for Jo-Ann Hernandez at Business Lazo, LLC.

Where is Jo-Ann Hernandez based?

Jo-Ann Hernandez is based in Princeton, Massachusetts, United States while working with Business Lazo, LLC.

What companies has Jo-Ann Hernandez worked for?

Jo-Ann Hernandez has worked for Business Lazo, Llc, Legacy Games, Kaspersky Lab, and Channel Sources.

How can I contact Jo-Ann Hernandez?

You can use AeroLeads to view verified contact signals for Jo-Ann Hernandez at Business Lazo, LLC, including work email, phone, and LinkedIn data when available.

What schools did Jo-Ann Hernandez attend?

Jo-Ann Hernandez holds Graduated Program, Business, Management, Marketing, And Related Support Services from Inner City Capital Connections (Iccc) Boston.

What skills is Jo-Ann Hernandez known for?

Jo-Ann Hernandez is listed with skills including Product Development, Product Management, Retail, Product Marketing, Strategy, Sales Management, Strategic Partnerships, and Account Management.

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