Jo Birch
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Jo Birch Email & Phone Number

Executive Coach, Coaching Supervisor, Accred Counsellor and Psychotherapist. at Jo Birch Ltd & Crucial Difference
Location: Edinburgh, Scotland, United Kingdom 20 work roles 4 schools
1 work email found @jobirch.co.uk LinkedIn matched
✓ Verified July 2026 4 data sources Profile completeness 100%

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Role
Executive Coach, Coaching Supervisor, Accred Counsellor and Psychotherapist.
Location
Edinburgh, Scotland, United Kingdom
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Jo Birch is listed as Executive Coach, Coaching Supervisor, Accred Counsellor and Psychotherapist. at Jo Birch Ltd & Crucial Difference, a with 1476 employees, based in Edinburgh, Scotland, United Kingdom. AeroLeads shows a work email signal at jobirch.co.uk and a matched LinkedIn profile for Jo Birch.

Jo Birch previously worked as Executive Coach, Coaching Supervisor, Accred Counsellor/Psychotherapist. at Jo Birch Ltd & Crucial Difference and Director & Co-founder at International Centre For Reflective Practice Limited (Includes Crucial Difference Initiative). Jo Birch holds Urdu Language from Soas University Of London.

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Profile bio

About Jo Birch

Jo delivers, through Crucial Difference, an innovative online EMCC ESQA / ICF approved Diploma in Coaching Supervision in RU, EN and CN and immersive programmes, in person, in Beijing (Oct 2024) and Europe (in the making!).Graduate programmes include Advanced Certificate in Group Supervision and an Adv Diploma in SupervisionJo is also Course Consultant and External Verifier for other EMCC accredited supervision programmes.Having recently found a love of the Editor role, Jo has two books: Coaching Supervision (Co-editor with Peter Welch) and CoachingSupervision Groups, both Routledge. She is also a regular contributor to professional journalsJo works as a confidant and executive coach across the globe. Through living and working in multi-cultural communities, she specialises in inter-cultural work.Jo has developed and managed a number of high level multi-sector partnerships delivering complex health and social programmes and understands complexity, and the myriad factors at play in the leadership of our institutions, national / local public services and within communities. Jo has a special interest in supporting people who serve others through community and public leadership roles.Jo also has a special talent for facilitating the process of rebuilding, or refocussing, with people and systems which have lost their way. Jo has been providing professional supervision to coaches, counsellors/psychotherapists, NHS managers, consultants and specialist practitioners for over 25 years.Through Crucial Difference, Jo designs and delivers learning programmes, from new supervisor to alchemist. Jo has close connections and partnerships with organisations, groups and networks in Ukraine, Russia and Russian-speaking countries, Pakistan, EMEA, Romania and Asia Pacific. Jo is an active volunteer within the coaching profession: previously Association for Coaching (AC) Host Supervisor for Group Supervision Experiences (6 years); AC Supervision Special Interest Group (SIG); Global Supervisors Network (GSN) 'Supervision of Supervision' SlG (3 year research study); GSN Ethical Coach Ethiopia initiative (2 years); previously Board member of Association for Coaching Supervisors (AOCS) & European Association for Supervision and Coaching (EASC)... and previous Chair BACP CoachingJo held a Public Appointment with Children's Hearings Scotland (Panel/Chair) for 6 years, and was on the management of Venturing Out - CIC providing adventurous activities for families and children with special needs.

Listed skills include Leadership Development, Coaching, Health, Supervisory Skills, and 28 others.

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Jo Birch Ltd & Crucial Difference
Jo Birch Ltd & Crucial Difference
Executive Coach, Coaching Supervisor, Accred Counsellor and Psychotherapist.
Edinburgh, GB
Website
Employees
1476
AeroLeads page
20 roles

Jo Birch work experience

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Executive Coach, Coaching Supervisor, Accred Counsellor And Psychotherapist.

Jo Birch Ltd & Crucial Difference

Edinburgh, Gb

Executive Coach, Coaching Supervisor, Accred Counsellor/Psychotherapist.

Jo Birch Ltd & Crucial Difference

International - Based Uk, Frequently In Asia Pacific

I design and deliver advanced coach training - Diploma in Coaching Supervision, wholly online, or blended, in English, Russian and Chinese. Also a range of post-grad programmes for supervisors.As an executive coach and confidant I work with international leaders (Asia-Pac, Africa, Baltic States, Europe, USA and Lat Am) and have experience in sector-specific and generic work, including health, minerals, financial, legal, IT / tech, human security and public leadership. Working alongside leaders as they take stock of chaos, confusion, and indecision; move through options, choices, consequences, and meaning-making; towards the next resting place.Drawing on over 20 years experience in multi-cultural settings, I often work at the cultural interface enabling greater understanding of the complexities in living and working in our global society.C-suite coaching and supervision is underpinned with thorough psychological understanding enabling me to work at emotional depth when that is required. Supervision, the creative, professional, learning partnership, has been a passion for over two decades. I work with executive coaches, counsellors & psychotherapists, specialist health practitioners - many of whom in turn supervise others.Volunteering has been part of my life since I was 11 years old! Following through a life-long commitment to playing my part in creating a 'just' world, I'm currently a Fellow of the RSA, Board member of a local Community Interest Company and held a Public Appointment as a Chair/Panel member with Scotland's Children's Hearings for 6 years. I'm active in the professional coaching and supervision communities, engaged in pro-bono offerings to colleagues, clients and communities and previously Board member of AoCS and EASC. My committment to participatory leadership models, and aikido principles as the basis for wise action, are rooted in relationships and training within my Art of Hosting, Flow Game and Practising for Peace communities.

Director & Co-Founder

International Centre For Reflective Practice Limited (Includes Crucial Difference Initiative)

The International Centre for Reflective Practice was set up following a calling from within the professional communities. The Centre (ICRP) aims to be at the forefront of current thinking on reflection and reflexivity and the interface with individual practice, systems and organisations and global leadership. The Centre houses the Crucial Difference initiative - delivering Cert & Diploma in Coaching Supervision, and Alchemist learning opportunities. The difference that makes the difference - collaborative, international practice community.

Photographer

Freelance

Engaging in photography as a mindful and reflective practice.Photographs chosen for exhibitions at:Doncaster Art Fair. Theme: Art as a response to mental health (May 2024)Shambellie House, Dumfries. 2024 Photography Exhibition, Theme: Community (July 2024)Glasgow Gallery of Photography. International Photography Exhibition. Theme: Street (Nov 2024)Glasgow Gallery of Photography. International Photography Exhibition. Theme: Darkness Falls (Nov 2024)Glasgow Gallery of Photography. International Photography Exhibition. Theme: Stories (Documentary) (Feb 2025)Glasgow Gallery of Photography. International Photography Exhibition. Theme: Seasons (Feb 2025)Workshops, articles and more...coming soon.

Professional Contribution (Supervision)

Freelance

2010 - 2015: BACP Coaching Executive member 2012 - 2014: BACP Coaching Executive Chair2015 - 2021: AC Association for Coaching: Group Supervision Experience Host2015 - 2024: AC Association for Coaching: SIG Supervision member2016 - date: GSN Global Supervisors Network member2018 - 2023: GSN Supervision of Supervision - Peer Sup Group member and Research Group member2019 - 2021: Board member EASC European Association for Supervision and Coaching2019 - date: EMCC Global Providers workshop facilitator (Initially showcase programme for diversity)2020 - 2021: GSN Ethical Coach Ethiopia Co-ordinator2020 - 2021: Board member AoCS Association of Coaching SupervisorsPublicationsBirch, J. Ed (2022) Coaching Supervision Groups: Resourcing Practitioners. Abingdon: RoutledgeBirch, J. & Welch, P. Ed (2019) Coaching Supervision: Advancing Practice, Changing Landscapes. Abingdon: RoutledgeSeries Editor, Thinking Global in BACP Coaching TodayVarious journal articles in BACP journals; AC Coaching Perspectives etc

Member

Edinburgh Coaching Hub

Board Member

European Association For Supervision And Coaching Easc

Europe

Professional Body for Supervision and Coaching.

Oct 2019 - Apr 2021

Board Member

Venturing Out

Lothians

Inspirational Social Business delivering adventurous activities to disadvantaged children and families in the Lothians - rock climbing, bouldering, kayaking, mountain biking and so much more.

Jan 2017 - Apr 2021

Director

Csa Asia Pacific

CSA Asia Pacific (CSA AP) was founded in 2012 by New Zealander, Leanne Lowish to deliver the Diploma In Coaching Supervision across Asia Pacific. CSA AP builds the professional coaching community by offering advanced CPD. There is more to be done! We are near the beginning of this journey and growing each year in numbers and depth of practice. The Diploma Course has, so far, been offered in Sydney, Singapore, Hong Kong and always follows demand and invitation from local professional communities. CSA AP is held at the centre by Leanne, Jo and Sam Fremantle working with expert teams of Tutors and Facilitators to deliver this reknowned programme and promote standards within the profession.

Aug 2016 - Apr 2021

Director & Uk/Switzerland Programme Leader (Dip Coaching Supervision)

Coaching Supervision Academy

London, United Kingdom

I have just seen the UK13 cohort through to success at the end of October 2020...and now shifting my attention more fully on a number of awesome new projects - particularly through Crucial Difference! CSA UK - Programme Leader for Diploma in Coaching Supervision UK10 - UK13 Previous linked roles:CSA International - Director: Corporate Development to June 2015 - September 2018Provided Re-accrediation scheme and CPD for CSA Graduates 2016-2019 through ICRP International Centre for Reflective Practice (Director and Co-founder).

Jun 2015 - Oct 2019

Trustee / Treasurer

Patients Advocacy Service - The State Hospital

Carstairs, Scotland

Providing governance to this specialist human rights charity working in a maximum security environment - enabling patients to be fully informed and involved in their care and treatment.

May 2013 - Sep 2018

Executive Coach

Blackswan

Uk And Global Clients

Executive coach providing transformational leadership solutions - specialising in cross cultural issues, building and maintaining high level relationships, and all aspects of leadership in todays's complex business world: Rio Tinto, Genpact, SSI and UK public sector e.g. NHS North West Leadership Academy.

Sep 2012 - Oct 2015

Chair / Past Chair

Bacp Coaching

United Kingdom

Chair 2012 - 2014

Oct 2010 - Feb 2015

Short-Term Country Director Pool

Vso

Worldwide

Undertaking short-term posts addressing leadership gaps in countries in which VSO works. Troubleshooting, managing change and urgent situations.

Oct 2012 - Oct 2014

Leadership & Management Advisor

Uvurkhangai Regional Diagnostic And Treatment Centre, Mongolia

Feb 2012 - Sep 2012

Organising Team Member

Tedxholyroodwomen

Edinburgh

1st December 2011. Participating in a team of volunteers who created a community in Edinburgh who came together, with online connections, to join TEDxWomen main stage for live-streamed programme of inspirational speakers, together with Scottish Women speakers and entertainer.

Aug 2011 - Dec 2011

Programme Manager

Old Trafford Neighbourhood Management - In the diverse inner city, piloting this unique community programme - including the development of community leaders and a multi-sector partnership board.

May 2007 - Feb 2010

Chief Executive

Big Life Services

A long commitment to this innovative group of 2 charities and 5 social businesses; enjoying a progression through Therapist, Volunteer, Partnership Manager, Head of Resources (Big Life group), Chief Executive - Acting (Big Life Services) completing as Big Life group Consultant

Sep 1994 - Sep 2005
Team & coworkers

Colleagues at Jo Birch Ltd & Crucial Difference

Other employees you can reach at thersa.org. View company contacts for 1476 employees →

4 education records

Jo Birch education

Diploma, Coaching Supervision

Coaching Supervision Academy

Education record

Acorn Principle Plus
FAQ

Frequently asked questions about Jo Birch

Quick answers generated from the profile data available on this page.

What company does Jo Birch work for?

Jo Birch works for Jo Birch Ltd & Crucial Difference.

What is Jo Birch's role at Jo Birch Ltd & Crucial Difference?

Jo Birch is listed as Executive Coach, Coaching Supervisor, Accred Counsellor and Psychotherapist. at Jo Birch Ltd & Crucial Difference.

What is Jo Birch's email address?

AeroLeads has found 1 work email signal at @jobirch.co.uk for Jo Birch at Jo Birch Ltd & Crucial Difference.

Where is Jo Birch based?

Jo Birch is based in Edinburgh, Scotland, United Kingdom while working with Jo Birch Ltd & Crucial Difference.

What companies has Jo Birch worked for?

Jo Birch has worked for Jo Birch Ltd & Crucial Difference, International Centre For Reflective Practice Limited (Includes Crucial Difference Initiative), Freelance, The Rsa (The Royal Society For Arts, Manufactures And Commerce), and Edinburgh Coaching Hub.

Who are Jo Birch's colleagues at Jo Birch Ltd & Crucial Difference?

Jo Birch's colleagues at Jo Birch Ltd & Crucial Difference include Hannah De Rozario, Mike Wright Frsa, Philippe Valdois Frsa, Khaled Musharraf Ma Frsa, and Jack Dickie.

How can I contact Jo Birch?

You can use AeroLeads to view verified contact signals for Jo Birch at Jo Birch Ltd & Crucial Difference, including work email, phone, and LinkedIn data when available.

What schools did Jo Birch attend?

Jo Birch holds Urdu Language from Soas University Of London.

What skills is Jo Birch known for?

Jo Birch is listed with skills including Leadership Development, Coaching, Health, Supervisory Skills, Volunteer Management, Executive Coaching, Management Development, and Personal Development.

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