Jo Bowden Email & Phone Number

London, Gb

Cowes, Isle Of Wight, United Kingdom

Branded team clothing - design and production | crewkit.co.uk | jo@crewkit.co.ukWe specialise in producing high quality branded team clothing for corporate events, sports teams, regattas and sailing crews. Our studio offers and in-house design service & production facility.

Cowes, Isle Of Wight, United Kingdom

The next edition of Britain's favourite yacht race will take place on 15th June 2024. We expect over 1,100 boats and 7,000 competitors.Actively looking for a Title Sponsor & Supporting Sponsors for this unique, world-famous sailing race. Email: jo@islandsc.org.uk

London & South Coast

I work with agencies and direct to clients and businesses on a freelance basis. Key areas which I can provide support are: - Senior project manager or marketing team lead- Marketing, shopper, brand experience and event management- Partnership/sponsorship strategy & activation- Communication plan development - Operational strategy (right capabilities, capacity and processes)- Refining or creating a new company/brand proposition and/or selling approach-… Show more I work with agencies and direct to clients and businesses on a freelance basis. Key areas which I can provide support are: - Senior project manager or marketing team lead- Marketing, shopper, brand experience and event management- Partnership/sponsorship strategy & activation- Communication plan development - Operational strategy (right capabilities, capacity and processes)- Refining or creating a new company/brand proposition and/or selling approach- Reviewing existing agencies (including evaluation process set up & running a pitch process) Do get in touch: jobowden14@gmail.com Show less

Covent Garden

Client Service Director, TK Maxx/HomeSense Strategy & Account Lead (Europe) Led the TK Maxx 'White Christmas' 2017 experiential campaign (50 real snow experiences for winning consumers across Europe). Voted No.2 Best 2017 Christmas campaign by METRO.• Led 3 month on-boarding process following pitch win • Built a Pan-Euro experiential function for TJX (including communication platforms & processes)• Structured & recruited ‘fit for purpose’ Euro HUB & UK/ROI local… Show more Client Service Director, TK Maxx/HomeSense Strategy & Account Lead (Europe) Led the TK Maxx 'White Christmas' 2017 experiential campaign (50 real snow experiences for winning consumers across Europe). Voted No.2 Best 2017 Christmas campaign by METRO.• Led 3 month on-boarding process following pitch win • Built a Pan-Euro experiential function for TJX (including communication platforms & processes)• Structured & recruited ‘fit for purpose’ Euro HUB & UK/ROI local activation agency teams for Energy• Led commercial agreements (retainer, project fee model, contract) • Strategic & Planning lead (eg: Christmas '16; brand planning; new market expansion)• Led Christmas 2016 Experiential strategy - 'Live Choir Jukebox' in King's Cross elicited huge positive response at TJX and from consumers "Simply the best piece of Experiential, loved by TK Maxx Europe, the activity totally aligned to our brand proposition & ATL" • Work closely with all-agency team (W+K Advertising; Mediacom; Ogilvy PR & Social) to create 360 Pan-Euro brand ‘fame’ & tactical ‘sale driver’ campaigns • Developed & deployed first TJX experiential Pan-Euro toolkit to markets to ensure a consistent approach to New Store Openings Show less

London, United Kingdom

I was brought onboard to realize the ambitions of the agency to lead with creativity that works and to provide a wider and more strategic approach to Toucan’s brand activation and shopper marketing offer (with a view that the Owners wanted to sell the business within 5 years). Working across the majority of the agency’s prospective and existing clients (for consumer, shopper and trade audiences), I led the strategic and activation proposals and then worked closely with the client and… Show more I was brought onboard to realize the ambitions of the agency to lead with creativity that works and to provide a wider and more strategic approach to Toucan’s brand activation and shopper marketing offer (with a view that the Owners wanted to sell the business within 5 years). Working across the majority of the agency’s prospective and existing clients (for consumer, shopper and trade audiences), I led the strategic and activation proposals and then worked closely with the client and agency teams to develop and implement.I instigated and managed change for many key areas, including: new business strategy; learning & development (eg: internal and client training sessions on Shopper Marketing); team structures (including complimentary client/agency models); the creative process; remuneration models; financial forecasting. Clients & work included:Ocean Spray (relaunch to a new, younger target: 2 year consumer & shopper programme, including The Color Run sponsorship across Europe); Weight Watchers (Mults & wholesale programme); Müller (category captain initiatives); Danone & Tetley Tea (tactical retail activity); New Covent Garden (launch of Skinny); Fruit Bowl snacks (loyalty). Show less

Grey Advertising / Ogilvy & Mather / Ogilvy Action / Dialogue141 Worldwide

Experienced Client Services Director who drove the business with motivation and commitment. Practiced at working with complex, fast growing organisations and working with brands across multiple markets to deliver consistency, scale efficiencies and value for clients. Indepth knowledge of shopper, brand, advertising, promotional, digital, partnership and sponsorship activation.Proven business development & strategy experience: ability to develop strong, long standing business… Show more Experienced Client Services Director who drove the business with motivation and commitment. Practiced at working with complex, fast growing organisations and working with brands across multiple markets to deliver consistency, scale efficiencies and value for clients. Indepth knowledge of shopper, brand, advertising, promotional, digital, partnership and sponsorship activation.Proven business development & strategy experience: ability to develop strong, long standing business relationships; strategically plan, creatively direct and lead multi-agency teams to deliver campaigns successfully. Critical thinker with strong commercial and financial acumen. Led Dialogue / Ogilvy /Grey Shopper and multi-agency teams working on P&G: Duracell (retained shopper agency for Global, EMEA, UK) - Retained for 13 years, grew to one of agency's largest accounts, longest standing relationship, no.1 equity score at P&G- Led multi-agency team for both Global and EMEA key initiatives (strategy, development and implementation of toolboxes)- Led Bunny character work (launched Summer 2013)- Led sponsorship activation programme (Olympics 08, 12; FIFA World Cup 02, 06, 10; Powerhouse Festival Tour)- Led partnership activation programme (25+ partners across Toy, Audio and Cameras) and Duracell European Toy SurveyBraun (retained shopper agency for Global & EMEA)Gillette Venus (retained shopper agency for EMEA)Iams & Eukanuba (retained shopper agency for EMEA)Broad range of clients & sector experience: Yahoo! (FIFA World Cup sponsorship, Global), United Biscuits (Race for Life & Go-Ahead, Snacks & Biscuit category, UK), Mattel/Barbie (Brand refresh, UK), Michelin Tyres (UK), Castrol (F1 Williams sponsorship, Global), Met Office (Partnership Programme, UK), Fairy (EMEA) Show less

Uk

BP Forecourt Marketing & Loyalty Schemes (Launched Premier Points & Nectar), Mobil, Castrol Oil

2:1 Bsc, Psychology

Education record