Head Of International New Business
Current
Mar 2021 - Present
AeroLeads people directory · profile
Jo Bray Email & Phone Number
Head of International New Business
at
Apricot Clothing
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✓ Verified July 2026
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Who is Jo Bray? Overview
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Quick answer
Jo Bray is listed as Head of International New Business at Apricot Clothing, based in United Kingdom. AeroLeads shows a matched LinkedIn profile for Jo Bray.
Jo Bray previously worked as Head of International Trading at Dorothy Perkins, Arcadia Ltd and Head of Online Merchandising at Dorothy Perkins, Arcadia Ltd. Jo Bray holds Business Studies, Statistics from University Of West London.
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Apricot Clothing
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Profile bio
About Jo Bray
I am an accomplished Head of Merchandising with a proven track record of exceeding both sales and profit targets across all retail channels, with the last 12 years being focused in Digital.My digital experience is both in trading and developing the product offer on DP.com website together with developing 3rd party wholesale partnerships, UK and International, for high street brands. I have a passion for challenging and pushing the boundaries to seek out further business opportunities.I am commercially astute and a results orientated leader with the ability to create a compelling strategy and vision for key stakeholders.Working collaboratively across all levels is what I truly enjoy to ensure the successful implementation of the brands strategy and achieving results. In these ever-changing times, supporting and developing people is vital for both motivation and in achieving results.The last year I have proven to be both customer centric, innovative and forward thinking.
Listed skills include E Commerce, Visual Merchandising, Styling, Multi Channel Retail, and 16 others.
Current workplace
Jo Bray's current company
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6 roles
Jo Bray work experience
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Head Of International Trading
• Pioneered the development of Dorothy Perkins into a global brand through the successful launch of wholesale channel.• Rejuvenated the franchise business for Dorothy Perkins, Miss Selfridge & Burtons Menswear• Overall ownership P&L together with managing partner relationships including commercials, budgets, OTB management and range building.• Accountable for both the financial and strategic planning of both the wholesale and franchise channels.• Developed a number of different working models in which to operate based upon the amount of support & collaboration required resulting in DP wholesale consistently being classed as ‘Top 5’ in key markets
Jan 2015 - Feb 2021
Head Of Online Merchandising
• Accountable for Digital P&L, overachieved planned sales and profit targets, through trading both product and non-product promotions• Transformed the digital business through engaging senior stakeholders in strategy of increasing product offer by 75% and trading site.• Increased conversion as well as growing sales on the international sites.• Championed Digital platform within brand, leading the merchandising and trading team.• Developed key working practices and processes to deliver range & product extension.• Enhanced product offer through introducing key concessions
Apr 2009 - Dec 2014
Merchandise Manager
• Accounting for over 40% of Dorothy Perkins total sales consistently overachieved targets.• Implemented a new risk management culture through short and long lead product.• Introduced key supplier initiatives which drove maximum profit • Championed a store density review which improved densities YOY
Aug 2005 - Apr 2008
Merchandiser - Soft Furnishings
Homebase
Apr 2002 - Mar 2003
Merchandiser - Principles
Jul 1997 - Mar 2002
2 education records
Jo Bray education
Business Studies, Statistics
University Of West London
Education record
Preston High School
FAQ
Frequently asked questions about Jo Bray
Quick answers generated from the profile data available on this page.
What company does Jo Bray work for?
Jo Bray works for Apricot Clothing.
What is Jo Bray's role at Apricot Clothing?
Jo Bray is listed as Head of International New Business at Apricot Clothing.
Where is Jo Bray based?
Jo Bray is based in United Kingdom while working with Apricot Clothing.
What companies has Jo Bray worked for?
Jo Bray has worked for Apricot Clothing, Dorothy Perkins, Arcadia Ltd, Homebase, and Arcadia Group Ltd.
How can I contact Jo Bray?
You can use AeroLeads to view verified contact signals for Jo Bray at Apricot Clothing, including work email, phone, and LinkedIn data when available.
What schools did Jo Bray attend?
Jo Bray holds Business Studies, Statistics from University Of West London.
What skills is Jo Bray known for?
Jo Bray is listed with skills including E Commerce, Visual Merchandising, Styling, Multi Channel Retail, Retail, Sales, Trend Analysis, and Sourcing.
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