• Building and implementing effective marcomms, brand, partnerships, and content strategies and leading the flagship FA partnership to deliver KPIs• Building relationships with stakeholders and leading comms planning for the organisation• Managing the brand, partnerships, and content team to deliver more cost effective in house communications to support company ambitions

• Developed and implemented successful brand, marketing, and content strategies for the organisation• Managed the marketing budget of 8 figures to ensure effective use across all channels • Created and set up a new performance framework generating a better understanding of ROMI, the brand tracker and econometrics• Supported CRUK’s goals by leading the marketing planning functions to effectively manage integrated brand, acquisition and fundraising campaigns through all stages of the marketing funnel• Created brand campaigns that drove awareness of and positive sentiment for CRUK for all audiences including fundraising, events, research, policy, health information, partnerships and retail• Managed and rationalised the preferred supplier list to enhance efficiency by maintaining a precise strong relationship with key agency partners

Led the development of the Home Office external communications strategy and the planning and implementation of effective behaviour change campaigns on critical public health and safety issues. Campaigns ranged from domestic violence, Modern Slavery, gangs and knife crime to drugs and alcohol and direct response campaigns such as online passports, visas and premium border products across multiple channels and disciplines.

Developed and delivered successful behaviour change marketing campaigns on crime prevention including Talk to Frank and Know your limits, drugs and alcohol campaigns and I am very proud to have worked on several important Violence against women and girls’ campaigns including the conception and development of This is abuse, a teen relationship abuse campaign, Modern Slavery, to prevent human trafficking, FGM and many more.

Oversight of content across all Home Office websites overseeing the project management and transition of all Home Office websites including agencies and arms lengths bodies to the newly formed Gov.uk.

Ran and implemented behaviour change campaigns on crime and community safety, including the IPA effectiveness award winning acquisitive crime campaign. I was also integral to the development of two successful advertiser funded programmes that were then taken on by the broadcaster longer term, Beat life on the Street and Border Force

Drove the planning and delivery of marketing campaigns in support of Metropolitan Police priorities to make London safer by cutting crime and driving up reporting. This work included campaigns on gangs, guns and knives, drugs and Counterterrorism.

Responsible for development and implementation of design and branding in the retail environment. Led the relationship with client accounts; Boots Ltd, L’Oréal, Hutchinson 3G and The Body Shop.

Working directly for clients, I was responsible for developing and delivering advertising campaigns for BBC World and World Service and the National Maritime Museum.

Led the relationships with clients; briefing, planning and delivering advertising campaigns for BBC World and World Service, London Zoo, The National Maritime Museum and Universal Studios.