Jo Brown Email & Phone Number

Charlotte, North Carolina, Us

This role is focused on the development and execution of a digital content and marketing strategy to support Nucor’s commercial marketing efforts and optimize our presence and visibility online. Responsibilities include but are not limited to: - Develop commercial digital content and marketing strategy - Manage and optimize existing and new digital content - Search engine optimization - Optimize and maintain website health - Collaborate with solutions and commercial teams to develop digital content strategies and plans - Align with the steelmaking group to optimize the web visibility of Nucor’s product offerings - Engage with Nucor’s up/downstream businesses to align on digital strategies and maximize efficiencies

Charlotte, North Carolina, Us

New York, Us

-Manage a portfolio of full inbound B2B clients to ensure that all program deliverables are successfully completed within the program year-Strategize for all accounts on what deliverables should be completed in order to reach their goals/objectives and ensure a successful program-Program deliverables include but are not limited to content creation, PPC, SEO, ABM, lead generation, social, email, video creation, website redesign/optimization, and more-Conduct weekly calls for all clients to ensure goals/objectives are being achieved and progress on deliverables are being made -Create and manage automated email campaigns using HubSpot -Use Google Analytics and HubSpot to ensure client websites are performing above the industry avg. monitoring KPIs (sessions, users, avg. session duration, bounce rate, time on page, etc.)-Directly manage coordinators on the team to help complete program deliverables-Assist in creating and analyzing monthly and annual SEO reports to continue to strengthen account strategy based on website and SEO KPIs

High Point, North Carolina, Us

• Manage 6 different client accounts• Create a marketing strategy for each assigned account based on goals outlined in the SOW that is composed of but not limited to: o Email marketing o Digital advertising o Social media o Website optimization and/or creation• Analyze and deliver reporting for all accounts (paid advertising, website metrics, social media etc.) using HubSpot reporting, Google Analytics, SEM Rush and Databox• Create email campaigns in HubSpot o Create workflows, schedule emails, review email content, create content, upload email content into HubSpot, test and preview emails• Maintain websites in HubSpot o Update content and create new landing pages o Create forms to capture necessary data points from the audience• Manage social accounts for clients o Development of social strategy o Creating a social calendar using Airtable o Maintaining consistent posting schedule using HubSpot and Later o Management of content and design teams to create posts and make sure deadlines are adhered to

High Point, North Carolina, Us

• Directly report to Account Manager and keep up to date with all daily activities• Manage Client social media - Task design team with creative - Create copy for social media - Maintain social media calendar and update on a regular basis using Airtable - Use HubSpot and Later to manage social media scheduling/posting• Assist Account Manager in reporting for various clients using HubSpot reporting, Google Analytics, Databox, and SEM Rush• Blog management for clients o Review blogs for content and SEO best practices o Upload blogs to HubSpot and publish on client website

Charlotte, North Carolina, Us

•Put together monthly reporting for clients -Used Google Analytics to compare monthly analytics and send to Account Lead to strategize deliverables for next month -Used SEMrush to analyze SEO and keyword ranking -Used Eleads CRM to review sales, leads, and Eblast results for auto clients such as Kia, Chrysler, and Nissan• Assisted in creating a media strategy for the International Champions Cup in Charlotte -Charlotte was one of the top-selling cities nationwide -Sold approximately 94.5% of total possible tickets (69,000 tickets) -Worked on a major PR event to announce the ICC game at a local venue (set up, facilitating, clean up, etc.)•Updated client's websites -Using Wordpress made monthly updates to various pages (adding coupons, banners, personalizers, monthly specials, etc.) •Managed creative -Created creative briefs for each project for graphic designer -Made sure creative moved through the design process and all deadlines were met•Corresponded with TV and radio stations -Created and sent traffic instructions and scripts to stations -Made sure commercials were running and airing during correct flight times

•Managed, scheduled, posted, created content for all Twitter, Facebook, and Instagram accounts for assigned clients•Responded to questions/comments on social media in an efficient and professional manner to engage with the audience•Developed and posted content for assigned clients on Enventys website, using WordPress•Created content for and developed crowdfunding campaign pages for clients on Kickstarter and Indiegogo•Assisted in developing and writing email marketing campaigns for each client•Researched each client’s product, competition, and target audience to develop and write successful creative briefs

Charlotte, North Carolina, Us

As the Client Relations Manager my responsibilities span across several departments: Marketing & Sales, Executive Administration, and Operations; each with the overarching goal of increasing Company visibility, making outreach more efficient and effective. Specifically, Jo manages the Company’s weekly blog – Brandsymbol VantagePoint – and all outreach to drive website traffic, including managing brandsymbol’s social media strategy aimed at growing the number of page views and acquiring additional followers. Additionally, Jo works directly with brandsymbol’s President & CEO and Chief Operating Officer to grow additional revenue channels by extending the brandsymbol name into new audience groups (i.e., advertising agencies) by developing creative ways to present brandsymbol’s capabilities. Brandsymbol creates and cultivates highly successful, long-lasting brands that profitably build customer equity long-term, and product sales near-term at diverse, world-class organizations of all sizes by creatively transforming strategic insights into customized business solutions especially in changing, complex and competitive environments. In pursuit of its Brand-building passion, brandsymbol has developed some of the world’s strongest brands, implemented effective and efficient marketing plans to support those brands, and then evaluated and improved Brand performance.

Elon, Nc, Us

•Distribute mail to university students, staff, and faculty•Work with a team to provide the best customer service possible by keeping clear organization and communication

•Helped create, format, and edit surveys for Elon University using Microsoft Word, Excel, and Qualtrics•Created marketing plan to assist the development of the NSSE survey and generate more respondents•Researched ways to improve marketing strategies of surveys to Elon student body and faculty/staff

Lutz, Fl, Us

• Monitored social media accounts for a Franchisee brand of 20+ locations• Composed social media posts and Tweets for two franchise brands• Blog writing for company website• Assisted in project management, delegating tasks to team members to deliver projects on deadline• Assisted in campaign development and branding for various clients

•Successfully set up and broke down large events for up to 1000 plus people•Served and waitressed •Integrated value of teamwork, working daily with, different employees•Cooperated effectively with a diverse clientele

•Launched social media campaign and Instagram contests; 100% follower growth in 6 weeks •Researched and pitched database of bloggers; executed 3 collaborations leading to 250 downloads•Created content for 40 retailers; database of 900+ products and 600+ editorial images and captions•Managed relationships with retailers and bloggers, reporting to CEO with weekly updates

•Executed all Filing of employers documents and organized them into their file system•Developed a strong background with Microsoft Excel to create spreadsheets•Effectively met all employees requests

• Waitressing and serving in an efficient manner• Internalized problem solving skills • Served a diverse group of customers