Jo Butt Email & Phone Number

Bristol, England, Gb

Bristol, England, United Kingdom

The role includes delivery of the strategic marketing programmes of two sectors with the Consumer industry group - Automotive and THS sectors. This will involve developing opportunities for Partners and Directors to engage with our target clients and help them to build deeper relationships. I support the sector lead and have responsibility for Consumer communications and support the priority campaigns that align to strategic themes set by the Consumer Executive.Key responsibilities:• Auto & THS sectors – manage the delivery of these two sectors’ marketing and insight programmes, aligning with strategic business plans and firm-wide strategy• Support the development and lead the implementation of the Consumer priority themes’ marketing campaigns • Internal comms – responsible for managing the delivery of our internal communications strategy for Consumer• Reporting – providing timely reporting to key stakeholders, including evaluation of key marketing activities and ROI• Build relationships and maintain a close liaison with industry team and wider C&I department, particularly with the Agency (PR, Events, Digital, Creative, Research, Brand) and the Consumer Campaign Account Manager.

Bath, England, United Kingdom

Working as part of the marketing team, I'm supporting the objective of connecting more customers in our strategic build areas. I've designed a robust brand engagement strategy that optimises our opportunities for experiential marketing, community engagement, networking & brand activation in existing on net & target areas across the calendar year. Managing a small team I'm responsible for designing & executing campaigns & events that are focused on driving brand engagement opportunities to ensure Truespeed is front of mind at all times, & importantly engaging & communicating with our target build communities & key stakeholders with the right information at the right time. Key responsibilities:●Managing the brand engagement team using strong leadership skills to develop & motivate staff● Organising a programme of experiential events to increase brand awareness● Ensuring smooth operational running across all brand engagement events & campaigns with a focus on continuous improvement of customer experience, communication & content generation utilising internal systems & creating best practice approaches● Managing supplier relationships incl. procurement, negotiation, appointment & ongoing relationship management● Effectively driving ROI of all brand engagement and track/monitor success providing meaningful data to the business● Representing Truespeed externally as a professional ambassador for brand/PR opportunities communicating on the progress of the build, promotions & our full fibre product offering● Working with third parties & organisations to establish Truespeed within our key business communities● Maximising on sponsorship opportunities that link the Truespeed name to local events, teams or activities● Managing internal communications for all brand activation activity● Building feedback processes from our brand activation outreach within communities into our Marketing, Sales & CX teams to provide insight to feed our overall strategy & key messaging

Bristol, England, United Kingdom

Operational management of the UoB Welcome Week; to attract 15,000 students to Royal Fort Gardens to showcase university campus services and provide wellbeing support. Key Responsibilities:• Operational planning, liaising with UoB and BSU colleagues to coordinate timetable and delivery of events across welcome week• Managing risk assessments and event health and safety • Conceptualising marketing materials and producing internal, external and city-wide signage plans• Regular liaison with large number of internal and external stakeholders including Bristol City Council to secure TEN and road closures • Site-management on the day of the events.

Bristol, United Kingdom

Management of the events, sponsorship and hospitality programme for TLT LLP (top 50 UK corporate law firm) across the six UK offices. Introduce best practice working systems across the business development department to improve event effectiveness, consistency in operational standards, communication and content generation. Tangibly improve customer experience within events by driving change projects and working with facilities management, IT and procurement to ensure consistent standards of event delivery across all sites. Effectively drive return on investment (ROI) of events and track and monitor success.Key Responsibilities:• Design end to end processes for events management at TLT including planning, marketing/comms, operational event delivery (best working practices, guidelines, catering, AV, staffing, supplier management) and internal and external event follow up processes• Track and monitor the events, sponsorship and hospitality programmes gathering MI for reporting purposes and to inform strategic decisions• Financial management• Manage the business development team events, sponsorship and hospitality programmes to include: dotted line management of business development executives’ events responsibilities ensuring best practice is adhered to, work directly with partners and business development managers to scope events, budgeting and client and stakeholder communications• Design compelling multi-channel marketing campaigns and materials for the events programme and sponsorship / hospitality activation programme• Manage the TLT Vuture Events module, analyse events data and provide meaningful ROI information to the business to drive activity.

Bristol, United Kingdom

My role involves developing, planning, implementing and analysing the Officers’ Association campaign strategy (including events) with the aim of raising the profile of the Officers’ Association; building member, stakeholder and partner communities; driving engagement through targeted, informative and valued content; achieving attendance targets for events; developing acquisition pipelines and achieving targets.Main responsibilities:• Develop campaign and events marketing strategy for OA; coordinating strands from digital and social media components as required. • Develop strategy and campaigns for constituent acquisition and retention; identify and optimise pipelines; and establish processes/procedures. • Develop and manage budget for campaigns and events to meet the OA’s business objectives. • Develop campaign and events plan/calendar.• Develop, implement, measure and analyse campaigns to meet marketing objectives. • Develop KPIs, metrics and dashboards; report monthly on outcomes, campaign effectiveness and ROI to the OA Management Board, CEO and Trustees.

Bristol, United Kingdom

Leading and managing the regional Events & Promotions Team, co-ordinating events and promotions activity across Bristol, Gloucestershire, Somerset and Dorset and devising and implementing the events and promotional strategy (encompassing communications and operations) for all daily and weekly titles and online platforms across the region.Key Responsibilities:• Devising and delivering insightful and actionable events and promotional strategy • Leading the regional events and promotions team to implement strategy for 10 newspaper titles and websites. Effective management of the promotions team (8 full time members of staff). Managing recruitment and selection, appraisals, personal development and disciplinary issues• Producing/ proofing editorial content for communication externally and internally including in-paper content, websites and event documentation• Designing dynamic mechanisms for monitoring and tracking customer satisfaction with focus on driving continuous improvements• Ensuring events and promotions are clearly communicated across the business (via SMT weekly meeting, board reports, intranet etc)• Develop strong collaborative relationships with other senior managers, business departments and work streams. Manage internal stakeholder relationships to best aid business objectives.• Manage the budget and revenue targets for 40 major annual promotions and 30 annual events with a revenue target of £1.5million• Co-ordinate with events and promotions counterparts across the UK to analyse trends and shape strategy

Bgsd

Leading and managing the regional Promotions Team, co-ordinating all of the promotions activity across Bristol, Gloucestershire, Somerset and Dorset. This involved devising and implementing the promotional strategy encompassing major pillar promotions, supporting competitions, paid for promotions, premium reader rewards/ offers, home delivery Priority Club and sampling products for all daily and weekly titles and online platforms across the region.Key Responsibilities:• Devising and delivering insightful and actionable promotional strategy as directed by the Managing Director• Leading the regional promotions team to implement the promotional strategy. Effective management of all the promotions team of 8 full time members of staff, from allocating daily duties and weekly one to one meetings, to appraisal of their work. Managing recruitment and selection and disciplinary issues• Design dynamic mechanisms for monitoring and tracking promotions and focus on driving continuous improvements• Ensure promotions are clearly communicated across the business (via weekly schedule, SMT weekly meeting, board reports etc)• Develop strong collaborative relationships with other senior managers, business departments and work streams• Manage the budget and revenue targets• Manage all sporting sponsorships and media partnerships, tracking ROI and maximising the business impact

Twickenham, United Kingdom

Leading and managing a small team to ensure the successful delivery of all corporate hospitality and events at Harlequins Premiership Rugby Club. Key Responsibilities: • Delivering an operational strategy and set of standards that provide the ‘best customer’ product and experience within our market segment and drives the club’s commercial revenues • Working with key internal and external stakeholders to drive and enhance the product offering for all sponsors, box holders, Executive Club members and debenture holders• Responsible for the operational success of international hospitality, meetings and events, dinners, and other ad hoc events• Designing mechanisms to continually improve the customer experience and interaction with the club and the Harlequins’ brand (in relation to events, box holders , Executive Club members and debenture holders)• Management of two direct full time employees, including recruitment and selection, appraisals and incentivising. Staff management of large teams at live events. Supplier management.SKILLS AND KNOWLEDGE• Strong track record in successful event management • Solid marketing and sales skills• Excellent negotiator• Strong communicator• Experience in delivering and implementing continuous improvement plans and mechanisms• Experience in delivering and implementing dynamic customer feedback and satisfaction plans and mechanisms• Highly competent project manager• Ability to work closely and collaboratively with a wide range of suppliers and stakeholders• Excellent written and verbal communication • The ability to work on multiple projects at one time • Experience of managing supplier relationshipsCOMPETANCIES • Experienced in budgetary control• Creative and innovative• Passionate about ‘delighting’ our customers• Collaborative working ethos and strong team manager• The ability to work under pressure and to deadlines • Good attention to detail and accuracy • Strong IT skills

Sales and promotion for a premium beverages distributor. I contributed to the expansion of the UK portfolio for two of the leading beverage brands via promotional tactics and involvement in several events.

Bachelor'S Degree, English Language And Literature, General, 2:1 Hons

Education record

Activities and Societies: Netball team