AwardsMarketing-Interactive PR Awards 2022, Best Internal Communications Strategy - SilverGuerbet Global Value Ambassador Award 2020 - SilverAchievementsCreated an open and trustful environment to achieve positive change through effective empowerment and built a high performance marketing teamDevised marketing strategies for the main portfolio and achieved double digit revenue growth in 2020-2022 year-over-year amid ambiguity, uncertainty, supply and logistic challenges caused by COVID-19Led the digital marketing transformation in APAC which generated impact to the company at global level and was recognized as the "Guerbet Value Ambassador 2020", a global level award Increased brand equity by establishing professional and creditable HCP training programs which were accredited and endorsed by international societiesCreated an inspirational internal campaign with great engagement and endorsement by internal stakeholders which also won the "Best Internal Communications Strategy Silver Award" - Marketing-Interactive PR Awards 2022Transformed the digital solution franchise in APAC from cost to profit generatorDeveloped alternative disposables product supply by leading 12 functions in APAC and by partnering with global team and OEM to regain market share

AchievementsLaunched 14 new products to strengthen the CI & IR portfolio offering and to develop the peripheral vascular segment in AsiaPromoted and trained interventional radiologists on super-selective technique and trans-radial approach with 70% adoption rate across targeted customersIntroduced distal trans-radial access for intervention procedures in Asia, built local KOLs and established reference centers in key marketsLed Medical Affairs to produce local clinical evidence for high value products and created compelling product positioning Developed 3D catheters to fit the Asia clinical practice and to further differentiated from competitionServed as a member of the Asia management team to establish company direction, strategy and valuesDeveloped mid/long term marketing strategy for diversified product portfolio, including interventional cardiology, interventional radiology, interventional spine, electrophysiology, non-vascular stents, dialysis, drainage, vascular products with results that helped drive sales, share and profit improvements across multiple professional targets on a regional levelWorked closely with local business units to develop annual marketing plans and programs to implement the strategy and achieve short term objectives

Award:President’s Club 2014 – Nassau, The BahamasKey Achievements:Led a dynamic regional team and exceed sales target YOY with revenue and gross profit growth by CAGR 29% since 2012Doubled the number of distributors from 2012- 2015 to expand the market coverageLaunched more than 15 new products in Hong Kong and 50 new products in Taiwan & SEA to capture the market shareRepositioned Merit’s customer intimacy value proposition with custom tray to gain access to the cath labs and successfully increased market shareEstablished the Asia Distribution Center in Hong Kong to enhance customer experience and improve market access timeEstablished Merit Medical Malaysia Sdn. Bhd. in April 2014, registered with Medical Device Authority Malaysia in June, 2014 and obtained GDPMDS (Good Distribution Practice for Medical Devices) in March 2015

Awards:President’s Club 2013 – Maui, Hawaii, USAPresident’s Club 2012 – Fajardo, Puerto Rico

Awards Project Management Excellence 2010, Diabetes Care Asia Excellence in Ethical Promotion 2010, Bayer HealthCareProject “I” Management Award 2010 – Operation Excellence & Better Inventory Marketing Excellence 2009, Diabetes Care AsiaEmployee of the Year 2009, Bayer HealthCare

Represent Asia Pacific on the Stryker Global Communications CouncilContribute to the development and implement strategic marketing programs for the Pacific region to drive business growthImplement regional programs including events and trade shows, advertising, PR, marketing materials, periodicals at country level with global brand synergy