Total Brand Activation

As a PR consultant, leading the projects as follows:1. 2011 Japanese market " Taiwan Excellence Award Corporate Image Online Forum" program production and broadcasting• Project client: Taiwan External Trade Development Council (TAITRA)• Period: 2022.9.15~2022.11.30• Project Overview: Assisting TAITRA's "Taiwan Excellence Award" award-winning manufacturers to conduct online forum programs on Japan's Asahi TV channel.2. "32nd Annual General Meeting."• Project client: TOTAL… Show more As a PR consultant, leading the projects as follows:1. 2011 Japanese market " Taiwan Excellence Award Corporate Image Online Forum" program production and broadcasting• Project client: Taiwan External Trade Development Council (TAITRA)• Period: 2022.9.15~2022.11.30• Project Overview: Assisting TAITRA's "Taiwan Excellence Award" award-winning manufacturers to conduct online forum programs on Japan's Asahi TV channel.2. "32nd Annual General Meeting."• Project client: TOTAL LIFE International Co., Ltd.• Period: 2022.10. 15~2022.12.13• Project Overview: Planning an annual commendation and swearing-in meeting involving 700 employees and dealers.• Role in charge: As the project host, responsible for finding third-party cooperation units (event companies) and carrying out projects such as creative thinking, process planning, and executive message planning3. "The 34th Taipei Building Show, 2022" media exposure project• Project client: ECHO Chemical Co., Ltd.• Period: 2022.11.14~2022.12.30• Project overview: assisting products with ineffective media exposure during building materials exhibitions• Role in charge: Independently responsible for media contact, topic sets, and interviewee message setting. Show less

Team development and management, business development, and customer management.Lead the team to develop business opportunities, make proposals, plan and execute media events, consumer events, and community communication.Major customer segments: medical and health industry.

Team development and management, business development, and customer management.Lead the team to develop business opportunities, make proposals, plan and execute media events, consumer events, and community communication.Major customer segments: FMCG.

Team development and management, business development, and customer management.Lead the team to develop business opportunities, make proposals, plan and execute media events, consumer events, and community communication.Major customer segments: 3C technology, e-commerce.

Team development and management, business development, and customer management.Lead the team to develop business opportunities, make proposals, plan and execute media events, consumer events, and community communication.Major customer segments: FMCG、sports、finance、Fin-tech、goverment affairs、entertaiment

Internal:I. Responsible for the jobs re-locations, coordination and progress control of each functional departments to ensure all the employees having the identical goal and mission of the company and are willing to follow. II. To integrate the advantages of organization and merchandises, to analyses the trend and need of industry and market and to redefine the company structure and product line. External: Responsible for the public statement and the plan and execution of… Show more Internal:I. Responsible for the jobs re-locations, coordination and progress control of each functional departments to ensure all the employees having the identical goal and mission of the company and are willing to follow. II. To integrate the advantages of organization and merchandises, to analyses the trend and need of industry and market and to redefine the company structure and product line. External: Responsible for the public statement and the plan and execution of horizontal alliances. III. PR as in media and consumer liaison A. Opening up the communication with the media and consumers. 2 grand shows were hosted in 2013 & 2014. 2014 in particular, the Lung De Fashion Gala was presented in ATT 4 FUN. The Gala show outcast the international show presenting the art performance, hair and makeup design and stage lighting of international standard, attracting 100 media and 500 celebrities and great attention in media exposure. Achieved to have leveraged the brand into a oriental fashion icon.B. Fully in charge of 2 grand independent shows in 2013&2014 since 1976, which included theme initiating, stage designing, casting, sponsorship as in hair, makeup, shoes, performing artists and stage building etc and media relations. Show less