skills:Creation | Strategy | Brand Concept | Illustration | Creative team managementPLASTIC ARTIST - graduated from Faculdade Paulista de Artes, participant of several salons and awarded with the work “Sacra Famiglia” at the ALESP arts salon and acquisition prize with the sculpture “Construção Civil” at the commemorative exhibition of the 70 Years of Brazilian trade union movement.TEATCHERBasic and advanced drawing/comics at the Brazilian Academy of ArtsSpecial module of interpretation of children's drawing Faculdade Estácio de SáArt history at the Movimento das Artes art studioDrawing course at Faculdade Paulista de ArtesADVERTISINGEarly career as art director at TRP Propaganda, where I served clients such as Nestlé, BYK, Roche, Novo Nordisk and Abbott until I left at age 25, already in the position of creative manager.In the same year I was hired by Limay Propaganda as creative director, where I led the creative team for 2 years serving clients such as Novartis, Aché, Abbott, Pfizer.At 27, I joined Grafite Propaganda as creative director, serving clients such as Agip Liquigás, Libbs, Vatican Consulate and Kopenhagen.At the age of 31, I set up Blend Comunicação and headed the creation, planning and strategy team serving Davene, Niasi, Linea, BawWaw, Cardoso Toys, Editora Panini, Gold Nutrition, Medtronic, Bayer, Galderma and Sandoz.AWARDSMy specialization in communication focused on well-being opened space in the cosmetic, food and pharmaceutical market - in which I am among the most awarded art/creation directors at the Lupa de Ouro, Top Suppliers and RX London Awards.CASESAt Cardoso Toys and Kopenhagen, I did the rebranding where, as a result of the actions, Cardoso became Crdoso Toys and, in 5 years, became the largest national toy industry. At Kopenhagen, I started reinventing the brand, under the command of Celso Ricardo de Moraes, I created the brand repositioning strategy, which provided an average growth of 36% per year, until 2020.Assisting customers in the development of new products is also part of the strategy, as was the case with the creation of the Cardoso Toys licensing line, Kopenhagen's Nha Benta flavors and Davene's Mundo Marinho and Turma da Mônica lines of children's cosmetics.