Jo is an experienced marketing and communications leader, with a focus on building brands and growing organisations that are a force for good. Her purpose to "make lives better", underpinned by her values of courage, curiousity and harmony, is what drives her.She is skilled at building high performing teams around a shared vision and purpose, as well as coaching individuals to perform at their best. She uses the vehicle of brand and marketing to communicate messages of impact to change the way people think, and grow organisations. Her ability to deliver critical projects in complex and high-pressure environments is second to none, while maintaining a positive team spirit.Jo's 20 years of experience includes working on major brands such as ECU, HBF, Water Corporation, Tourism WA as well as being an Account Director at 303LOWE Advertising. She has experience in brand development, leadership, campaign development and delivery, sponsorships, partnerships, project management, behaviour change, facilitation, coaching and mentoring. Jo holds a Bachelors Degree in Marketing and a Diploma in Applied Coaching, including DISC profiling.Jo is a Leadership WA Alumni and graduated from the Rising Leadership Program in 2024 as Valedictorian.