Jo Ella Mathis Email & Phone Number

I work in advertising because I love every aspect of what we do and all we accomplish for our clients. I’m here to make a difference. I focus on building relationships to grow our business, educating others to help them excel in our industry and learning from the extraordinary talent I am surrounded by. I entered advertising as team member to McDonald's account group, transitioning to broadcast traffic, and later project management to gain broader experience. I left the agency side for a marketing position with a new cable network, eager to learn the cable industry. At that time my colleagues cautioned me that a 24-hour sports network would never be successful, yet this leap resulted in a great learning opportunity with #1 cable net. I stepped into agency business affairs in the early 90's. My expertise extends to commercial production and wrap insurance; original work for hire and sync/master music negotiation and licensing, IP licensing, trademark research, over-scale talent negotiation, talent union compliance for SAG-AFTRA/ACTRA/AFM commercial and industrial contract codes. Extensive knowledge in filming of non-union and foreign talent. Managing IP rights negotiation and digital contract administration across integrated campaigns for global and national clients.Managing SAG-AFTRA Plan pension audits for agency clients. Providing agency training relevant to union talent, intellectual property, music licensing, social media.Developing solid working partnerships with network broadcast standards and practices editors for compliance with published guidelines and clearance of commercials for air.I have always believed success can be attributed, in part, to one’s resiliency in dealing with and learning from the bumps along the road.

Listed skills include Integrated Marketing, Advertising, Digital Media, Digital Marketing, and 15 others.

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  University Of Oklahoma

  Business