• Support strategic advice initiatives for current business operations and new emerging businesses• Assist in the development and implementation of comprehensive marketing strategies to drive growth• Collaborate on go-to-market initiatives to ensure successful product launches and market penetration• Work with cross-functional teams to identify and capitalize on business improvement opportunities• Utilize data-driven insights to support strategic decision-making and optimize… Show more • Support strategic advice initiatives for current business operations and new emerging businesses• Assist in the development and implementation of comprehensive marketing strategies to drive growth• Collaborate on go-to-market initiatives to ensure successful product launches and market penetration• Work with cross-functional teams to identify and capitalize on business improvement opportunities• Utilize data-driven insights to support strategic decision-making and optimize business performance• Promote a culture of continuous improvement and innovation within the organization• Aid in enhancing operational efficiencies through process optimization and best practice implementation• Encourage and support teams in achieving excellence and driving organizational success Show less

Uncover. Understand. Ignite. Pioneering Innovation Through Deep Analysis.At FIVETIMESWHY, I revolutionize project initiation and strategic planning by diving deep into the root of challenges using my unique 'FIVETIMESSWHY' methodology. My approach ensures that every project begins with a thorough understanding of fundamental issues, leading to comprehensive and effective strategies for long-term success.

I lead the Cedral Terrace product line's strategic development, sales growth, and overall profitability, as well as product innovation, marketing, and operational aspects to meet business unit objectives.Achievements:• Introduced Cedral Terrace in four European markets.• Managed cross-functional teams (sales, marketing, digital, operations, finance and R&D) in a matrix organization to ensure seamless product rollout and market expansion.• Implemented cost-effective measures… Show more I lead the Cedral Terrace product line's strategic development, sales growth, and overall profitability, as well as product innovation, marketing, and operational aspects to meet business unit objectives.Achievements:• Introduced Cedral Terrace in four European markets.• Managed cross-functional teams (sales, marketing, digital, operations, finance and R&D) in a matrix organization to ensure seamless product rollout and market expansion.• Implemented cost-effective measures to optimize profitability and cost management.• Attained key performance indicators and met financial targets for the business unit.• Contributed to the overall business strategy and expansion plans of the organization.Responsibilities: • Kick-started, developed, and executed a go-to-market strategy for the outdoor decking product.• Managed and held full responsibility for overseeing Profit and Loss (P&L) operations for Cedral Terrace across four European markets.Approach: • Collaborated with sales, marketing, digital, operations, finance and R&D in a matrix organization to drive product awareness, sales growth and product quality improvement.• Demonstrated an entrepreneurial approach to develop the Cedral Terrace in Europe.• Monitored and analyzed market trends, competitor activities, and customer feedback. • Adapted the strategy continuously, responding to market feedback and evolving conditions.• Conducted continuous testing and learning, refining the product offering and market approach.• Regularly fine-tuned the 4Ps to align with customer preferences and market demands. Show less

I created and implemented comprehensive marketing strategies to boost the brand’s worldwide visibility, find innovation opportunities, and drive product launches, all while maintaining a consistent brand identity.Achievements:• Successfully created new business models for global brands Cedral, Equitone, and Eternit, enhancing their market presence and profitability.• Defined and rolled out the sustainability strategy for the commercial brands.• Prioritized the integration of… Show more I created and implemented comprehensive marketing strategies to boost the brand’s worldwide visibility, find innovation opportunities, and drive product launches, all while maintaining a consistent brand identity.Achievements:• Successfully created new business models for global brands Cedral, Equitone, and Eternit, enhancing their market presence and profitability.• Defined and rolled out the sustainability strategy for the commercial brands.• Prioritized the integration of digital tools to improve customer expectations and enhance the overall customer experience.• Redesigned and executed a revised brand architecture to create a more cohesive and impactful brand portfolio.• Orchestrated the creation of launch campaigns for new products and services, boosting market penetration and awareness.Responsibilities:• Led and managed global marketing activities, including product, brand, and innovation strategies.• Supervised and directed global digital campaigns, ensuring alignment with strategic goals and brand identity. • Demonstrated firm budget control and ROI analysis capabilities, optimizing marketing spend for maximum impact.• Contributed to the organization's overall growth strategy by driving marketing initiatives aligned with company objectives and market trends.Approach:• Demonstrated successful leadership and inspired the organization to reach a shared vision and target.• Engaged with Etex teammates from sales, marketing, finance, operations, and R&D in a matrix organization to achieve business goals• Seamlessly integrated sustainability initiatives into overarching brand strategies• Stayed at the forefront of digital marketing trends to drive strategic goals effectively.• Proactively identified opportunities for business growth and developed strategies to capitalize on them. Show less

I led and drove innovation activities, as well as discovering and executing cutting-edge solutions and product advances to maintain a competitive advantage and global market leadership.Achievements:• Created a global 3-horizon pipeline of innovation projects for façade, roof, and terrace applications.• Successfully monitored and managed the innovation funnel, overseeing multiple projects and driving them to completion.• Analyzed and improved the internal ideation process by… Show more I led and drove innovation activities, as well as discovering and executing cutting-edge solutions and product advances to maintain a competitive advantage and global market leadership.Achievements:• Created a global 3-horizon pipeline of innovation projects for façade, roof, and terrace applications.• Successfully monitored and managed the innovation funnel, overseeing multiple projects and driving them to completion.• Analyzed and improved the internal ideation process by driving internal engagement in the ideation process.• Designed and implemented an innovation process that combined traditional waterfall and agile methodologies, ensuring adaptability and efficiency in project execution.• Implemented Innovation ratios to monitor market adoption.Responsibilities:• Drove innovation and product development for a global industry-leading exterior fibre cement manufacturer.• Led the development and execution of innovative strategies to enhance product offerings and maintain a competitive edge in the market.• Ensured consistency in the innovation strategy aligned with the business model and the global brand strategy.Approach:• Inspired and collaborated with Etex teammates worldwide to contribute to ideation and foster an innovation culture.• Engaged with Etex teammates from sales, marketing, finance, operations, and R&D in a matrix organization to achieve business goals• Conducted market research and competitive analysis to stay informed about industry trends and customer preferences.• Ensured consistency in the innovation strategy aligned with the business model and the global brand strategy. Show less

I created and implemented new marketing strategies and products to effectively promote and position the brand's products in the global market, encouraging brand recognition and distinctiveness. Achievements:• Identified and assessed innovation opportunities for the façade business unit, striving to stay at the forefront of industry trends and customer needs. • Led global creative marketing initiatives for exterior fibre cement materials, promoting the brand's unique product… Show more I created and implemented new marketing strategies and products to effectively promote and position the brand's products in the global market, encouraging brand recognition and distinctiveness. Achievements:• Identified and assessed innovation opportunities for the façade business unit, striving to stay at the forefront of industry trends and customer needs. • Led global creative marketing initiatives for exterior fibre cement materials, promoting the brand's unique product offerings.• Developed and executed strategic launch campaigns for new products and solutions, ensuring successful market penetration and brand recognition.Responsibilities:• Proactively identified and evaluated business opportunities within the realm of creative marketing, synthesized findings, and presented comprehensive insights for informed decision-making.• Created and managed visual and written content to support marketing campaigns, including brochures, product guides, and website materials.• Oversaw branding efforts to maintain consistency and a strong brand image throughout all marketing materials.Approach:• Collaborated closely with cross-functional teams to align marketing efforts with overall business goals and product development strategies.• Conducted market research and competitive analysis to stay informed about industry trends and customer preferences.• Fostered a creative and innovative culture within the marketing team to drive continuous improvement and fresh ideas for marketing initiatives. Show less

I created and oversaw complete marketing strategies for the company, including managing brand promotion, point of sales, product innovation and consumer engagement through a dealer network in Benelux and France.Achievements: • Spearheaded the introduction of new window treatment collections successfully, elevating Copahome's product portfolio and enhancing market appeal.• Pioneered innovative post-sales initiatives, ensuring a distinctive customer experience and bolstering… Show more I created and oversaw complete marketing strategies for the company, including managing brand promotion, point of sales, product innovation and consumer engagement through a dealer network in Benelux and France.Achievements: • Spearheaded the introduction of new window treatment collections successfully, elevating Copahome's product portfolio and enhancing market appeal.• Pioneered innovative post-sales initiatives, ensuring a distinctive customer experience and bolstering client satisfaction.• Developed and executed market entry strategies for France and the Netherlands, resulting in increased market presence and business expansion.• Established fruitful collaborations with key B2B players in the window decoration industry, fostering strategic partnerships and driving mutual growth.• Introduced cutting-edge safety solutions for window treatments, prioritizing consumer well-being and adherence to industry standards.• Innovatively designed and implemented new sun-shading systems for exterior and interior applications, contributing to Copahome's reputation as a forward-thinking industry leader.Responsibilities: • Developed a comprehensive marketing plan outlining strategic objectives, target audience, and key performance indicators.• Translated the marketing plan into actionable and measurable initiatives, ensuring alignment with the company's goals and budget constraints.• Continuously evaluated the effectiveness of (digital) marketing actions, analyzing their impact on sales.Approach:• Provided leadership and guidance to a team consisting of an Art Director, Product Manager, Product Designer, and two Marketing Assistants.• Collaborated with the sales director and sales teams to create targeted marketing plans for various products and services, adhering to the allocated budget.• Conducted market research, monitored market developments, and analyzed industry trends by participating in trade fairs and leveraging other relevant media outlets. Show less

I excelled in creating, curating and promoting collections for diverse international clients in my global role encompassing design and marketing. Achievements: • Led the development of a new brand architecture for Asanderus, strategically positioning it at a high level to cater to customers outside of China and Russia.• Curated the product portfolio and positioning of sun shading and screen fabrics, optimizing their market appeal and ensuring alignment with customer… Show more I excelled in creating, curating and promoting collections for diverse international clients in my global role encompassing design and marketing. Achievements: • Led the development of a new brand architecture for Asanderus, strategically positioning it at a high level to cater to customers outside of China and Russia.• Curated the product portfolio and positioning of sun shading and screen fabrics, optimizing their market appeal and ensuring alignment with customer preferences.• Developed comprehensive communication materials for both BtoC and BtoB channels.• Achieved double-digit top-line growth through effective marketing strategies and precise product positioning in the high-end wall coverings and technical sun shading segments.• Infused a dynamic impact into the oldest weaving mill in Belgium, bringing fresh perspectives and modern marketing approaches to enhance overall brand vitality.Responsibilities: • Globally responsible for design and marketing, oversaw new collection creation and market research for a diverse international clientele.• Orchestrated and managed photo shoots for wallcovering and sun protection products.• Led the creation and execution of all point-of-sale (POS) communication strategies.• Organized international fairs, presenting new collections to a global clientele.• Maintained the Asanderus website and managed online services, including websites, applications, and social media.Approach: • Collaborated closely with designers, internal R&D specialists, and operators to integrate creative design elements and technical innovation into product development.• Set up and led marketing activities with a strong focus on digital presence, leveraging online platforms to reach a global audience.• Provided structure, procedures, and cooperation frameworks across all business units and beyond, facilitating seamless workflows.• Brought a fresh perspective to the organization, introducing new ways of working to foster innovation. Show less

I managed the creation and presentation of jacquard collections to cater to the needs of international clients within the interior fabric industry. Achievements:• Developed innovative jacquard motifs that drew praise from global clients, demonstrating a sharp eye for design.• Positioned the Bekaert-Depla brand as a trendsetter in the industry, establishing a reputation for unique and aesthetical designs.• Developed 30 distinctive collections per year… Show more I managed the creation and presentation of jacquard collections to cater to the needs of international clients within the interior fabric industry. Achievements:• Developed innovative jacquard motifs that drew praise from global clients, demonstrating a sharp eye for design.• Positioned the Bekaert-Depla brand as a trendsetter in the industry, establishing a reputation for unique and aesthetical designs.• Developed 30 distinctive collections per year, meeting the demands of a fast-paced industry while ensuring high design standards.• Managed the creative process efficiently, resulting in a diverse product offering.• Successfully executed B2B projects, tailoring designs to meet clients’ requirements and further expanding the brand's market presence.• Demonstrated adaptability and creativity in delivering bespoke solutions for various business partners.• Implemented a new design direction that resonated with the brand's positioning while retaining existing customers.• Ensured a seamless transition by aligning the design direction with the brand's identity, contributing to the overall success and continuity of the collection.Responsibilities:• Managed a team of designers, providing guidance, mentorship, and fostering a culture of creativity.• Translated client requirements into unique and marketable jacquard fabrics.• Oversaw the development of design concepts from initial ideation to final production.• Ensured adherence to quality standards and cost-efficiency in design processes.• Managed design projects focusing on meeting deadlines and exceeding client expectations while achieving profitability for the company.Approach:• Collaborated with cross-functional teams to align design strategies with business goals.• Conducted in-depth market research to identify emerging trends and client preferences. • Maintained a pulse on the textile industry's evolving landscape to stay ahead of industry trends and technological advancement. Show less

I was responsible for conceptualizing, sourcing, and developing unique and luxurious interior fabrics for high end interior projects.Achievements:• Conceptualized and designed exclusive interior fabric concepts tailored to the high-end interior requirements of cruise ships, hotels, and other luxury projects.• Successfully managed and delivered fabrics for over 200 yearly projects, catering to diverse clients ranging from high-end fashion brands like Four Seasons to renowned… Show more I was responsible for conceptualizing, sourcing, and developing unique and luxurious interior fabrics for high end interior projects.Achievements:• Conceptualized and designed exclusive interior fabric concepts tailored to the high-end interior requirements of cruise ships, hotels, and other luxury projects.• Successfully managed and delivered fabrics for over 200 yearly projects, catering to diverse clients ranging from high-end fashion brands like Four Seasons to renowned hospitality chains such as Hilton and Royal Caribbean International.• Demonstrated proficiency in handling large-scale projects, meeting stringent design requirements and timelines.• Ensured that fabric designs not only met aesthetic requirements but also adhered to the unique challenges of marine environments, showcasing adaptability and technical expertise.Responsibilities:• Conceptualized and designed exclusive interior fabric concepts tailored to the high-end interior requirements of cruise ships, hotels, and other luxury projects.• Sourced premium materials, ensuring the selection of top-quality fabrics that met the aesthetic and performance criteria of the clientele.• Managed and monitored the fabric development process, ensuring adherence to design standards, quality control, and project timelines.• Maintained a keen focus on cost efficiency without compromising the luxurious nature of the materials.Approach:• Collaborated with cross-functional teams to transform design concepts into tangible, high-quality interior fabrics.• Conducted thorough market research on emerging trends and innovative materials suitable for luxury interiors.• Worked closely with international designers to translate their creative visions into tangible and visually striking designs.• Prioritized client needs by actively involving them in the design process, ensuring that the final products met design standards and aligned with clients' preferences and expectations. Show less

I simultaneously pursued my teacher degree and fulfilled the role of working two days a week in the design department, primarily for Disney Europe, while also contributing to projects in the kids' departments. Achievements:• Successfully created distinctive winter and summer collections for the Disney line at C&A, showcasing adaptability in design for different seasons.• Developed designs that resonated with the target audience, ensuring the Disney line's popularity and… Show more I simultaneously pursued my teacher degree and fulfilled the role of working two days a week in the design department, primarily for Disney Europe, while also contributing to projects in the kids' departments. Achievements:• Successfully created distinctive winter and summer collections for the Disney line at C&A, showcasing adaptability in design for different seasons.• Developed designs that resonated with the target audience, ensuring the Disney line's popularity and relevance in the fast-paced fashion market.• Collaborated directly with Disney to develop a specific collection for Finding Nemo, aligning designs with the theme and characters of the beloved animated film.• Played a crucial role in supporting collection presentations, ensuring the effective communication of design concepts and the brand narrative to internal stakeholders.Responsibilities:• Created imaginative and on-brand designs for kids' apparel, focusing on storytelling and character-driven aesthetics.• Supported the head designer by actively contributing to design tasks, demonstrating a collaborative approach in ensuring the cohesive development of the toddler clothing line.• Digitalized drawings and design ideas, embracing technology to streamline the design process and enhance efficiency.• Assisted in quality assurance processes to ensure that the final products met the brand’s durability, safety, and style standards in toddler fashion.• Focused on efficient collaboration with the design team to bring creative visions to life, contributing to the overall success of the toddler clothing collection.Approach:• Collaborated with Disney Europe, the design department, and buyers at C&A to create kids' apparel, focusing on storytelling and character-driven aesthetics.• Conducted research on emerging fashion trends for children.• Worked closely with cross-functional teams to bring the designs to life, ensuring the production of high-quality and marketable kids' clothing. Show less