Jo Hyder Email & Phone Number

Horley, Gb

London, England, United Kingdom

United Kingdom

London And South East

Available for short or long term digital strategy roles, digital marketing, digital capability, transformation and customer experience consultancy.

London, United Kingdom

Gatwick

100 Ve, London

Focused on optimising return on investment digital marketing - driving capability across the global marketing community - whilst also learning the marketing skills of the future - through innovative pilot programs with start ups.

A brand marketing consultant with serious interactive expertise.Helping brands and agencies deliver compelling value for time exchanges for consumers, both in their propositions but also in the actual comms experience.Helping agencies to sell their work successfully to brands, packaging information in a way that makes it easy for brands to buy. In a nutshell, making the complex nature of continuous conversations, enabled by technology, simple.Talk to me at jo@jibberjabbermarketing.co.uk

Primary Role:To lead CCGB & I Brand Experience Strategy and lead thinking on the use of interactive to enable, enhance and extend brand programmes. Responsibility for all loyalty, interactive, brand experience and experiential marketing programmes.To build capability and knowledge within brand teams and assist them in developing and executing their plans, with the right agency resource, and where appropriate using interactive technology with relevant technology standards built in.To foster innovation in all our brand touchpoints, driving change in our brand experience, interactive and experiential programmes to deliver the most engaging and memorable brand interactions.

To lead digital strategy across The Coca-Cola Company's brand portfolio. Specifically to:Establish the right channels - mobile, online, email, IM, gaming, social networkingEnsure the right signage - natural search, paid search, link strategies, domain name protocolsCreate the right content - website, distributed content, conversationsDeliver the right results - establish benchmarks and meaningful metricsTo manage and develop talent - both internally to build the overall capabilities of the business and externally to engage and manage agency relationships.

Responsible for driving teen engagement for Coca-Cola, plus delivery of Coke's music strategy, including the day to day management of a digital music download store - leading to a planned exit strategy switching instead to a relationship with iTunes, plus delivery of a grassroots music programme and live music events.

Recruited to oversee a brand re-launch, consulting on advertising pitch process, recruitment and structuring of a new marketing department, development of new brand identity, planning and execution of a tiered communication programme. Development of a strategic alliance 'coalition' - to drive collection opportunities and revitalise Air Miles as a loyalty tool, to genuinely

In the early days Iris was a tiny agency of just 6 people. My primary fundtion was to build the right team and win, develop and retiain profitable business for the agency.