Jo Jeffery is a Head of brand development at Talking Tables Ltd. They possess expertise in e commerce, fashion, public relations, start ups, integrated marketing and 6 more skills. Colleagues describe them as "Jo combines the ability to dive into the detail and think strategically — two talents you don’t always see in the same person. That means she delivers thoughtful, relevant, and compelling work that moves her brands forward. Relentlessly commercial, Jo has the confidence to challenge the status quo and think differently about her brands giving them standout, even on a tight budget. In addition to her strong leadership skills, Jo is a wonderful manager of young talent. I’ve observed her train and mentor a range of journalists, producers, and marketing specialists over the years and she always ensures that they have strong building blocks with which to build their careers. They never forget what they learn from her. I fundamentally feel that this is a precious skill that we should all have. Finally, those of us who have worked with her seek to work with her again — always a good sign from my point of view!" and "I constantly find the apparent ease with which Jo spins up an impactful press campaign, builds and develops press & influencer relationships and her ability to get the most out of our press agency partners, frankly astonishing. She can spot the zeitgeist before most and brings her deep knowledge of product and brand to bare on how we execute highly effective campaigns. Jo has been fundamental in helping our brand develop its vision and mission which in-turn has delivered serious year-on-year growth. She’s a strong brand guardian, one of the voices commercial teams need to listen to, to ensure we stick to our brand principles. Jo is a great sponsor of advocacy in its broadest sense – press, social and consumer influence, and is adept at building stakeholder buy-in, working with the product experts in the business. She’s one of those valuable people in your network that will give you honest and wise counsel - and that's not to be taken lightly. "