Founder of CCBYJO (Content Creation by Jo Joyce) - Photography, Videography, Editing, UGC & more. One of London’s leading Content Photographers. Perfect for influencers, businesses, brands & more to cultivate their online aesthetics.

Worked directly with Company Director to develop and maintain a consistent creative vision for her personal brand and businesses.- Shot, edited and provided static and motion content through to approval for TikTok, Instagram and other social media platforms per set deadlines- Edited content on brand, providing editorial feedback and direction- Research on what content is performing well on platforms, in order to advise on channels' content needs, and generate ideas- Monitor daily performance on a video, format, title, and channel level - flagging noteworthy indicators and suggesting optimisation pivots based on initial data- Managing and setting up studio & lighting equipment as required- Sourcing models, scouting locations and leading on shoots

Specialised in celebrity / VIP styling for red carpets, music videos, promotional shoots/tours. Clients have included Letitia Wright, Naomie Harris, Zackary Momoh, Tiana Major9, Shell, Jimmy Choo and more. Also worked with private clients to help discover and develop their personal style.

Assistant for LA based celebrity Stylist: Ade Samuel.

Managed the Fashion Cupboard at Marie Claire and worked directly with their fashion team by assisting on celebrity, cover shoot and other editorials (both preparation and on set)- Hired and managed interns- Maintained relationships and liaised directly with PR & brands, handling call-ins and returns- Research on current fashion trends by attending fashion weeks and keeping up to date with recent season's runways- Fashion forecasting - Assisted the preparation of shoots and also on-set / location - Prepared for shoots abroad - Kept the fashion cupboard organised & tidy- Attended press events and PR open days- Assisted with production team (call sheets, translation, etc.)

Interning at ELLE magazine gave me my first professional experience within the fashion industry. - Sourced the products for the shoots & also done returns.- Kept to strict deadlines & worked in a fast paced fashion environment. - Liaised with PR’s- Organised Fashion Closet.- Created Mood Boards - Visual inspiration in preparation for a fashion shoots - Involved a lot of image sourcing & online research to find the photos that captured the ultimate aesthetic.- Assisted on shoots: Steaming, input on the looks, dressed & styled models on set - The shoots included September’s Issue High Street Edit & The front cover shoot for the first ELLE Wedding magazine.