Joanne Kerr Email & Phone Number

London, Gb

At Brandpie, we work with dynamic organisations like SLB, EY & TCS who are embracing purpose to transform their business, culture, brand(s) and the role they play in wider society. I am responsible for leading client transformation programs with C-Suite leaders. Helping them lead with purpose and clarity, empower and mobilize their people, innovate more effectively, and influence and advocate for positive change. I am working actively in partnership with academia to prove the… Show more At Brandpie, we work with dynamic organisations like SLB, EY & TCS who are embracing purpose to transform their business, culture, brand(s) and the role they play in wider society. I am responsible for leading client transformation programs with C-Suite leaders. Helping them lead with purpose and clarity, empower and mobilize their people, innovate more effectively, and influence and advocate for positive change. I am working actively in partnership with academia to prove the value and impact that purpose can have on organizations and their eco-systems and have built proprietary IP to operationalize purpose systematically and measurably. Our latest reports and thinking can be can be viewed below. Please get in touch if we might be able to help.www.brandpie.comhello@brandpie.com Show less

London

London Area, United Kingdom

I sit on the Board as a trustee, specialising in strategic development - purpose, vision, ambition and how we move the charity forward through engagement and communications.

London, United Kingdom

As a senior leader at RY, I was responsible for defining and growing their Employee Experience offer. I led a team of Consultants specialising in the development of internal communications strategies, large scale culture change programmes and immersive employee experiences.In my wider consulting capacity at the agency, I worked clients and prospects to help them:- Understand why they exist - vision, purpose and brand positioning- Understand who they exist for -… Show more As a senior leader at RY, I was responsible for defining and growing their Employee Experience offer. I led a team of Consultants specialising in the development of internal communications strategies, large scale culture change programmes and immersive employee experiences.In my wider consulting capacity at the agency, I worked clients and prospects to help them:- Understand why they exist - vision, purpose and brand positioning- Understand who they exist for - audience insights and experience mapping- Develop strategies to inspire change - brand development, communications planning, behaviour change initiatives- Create distinctive and creative communications that built belief and inspired changeI was also responsible for defining, recruiting and launching the Research function at RYI worked with a diverse group of global clients including: The ILO, Travelers Insurance, Syngenta, WaterAid, Visit Britain, GSK, WRAP/Recycle London, BP, GVC and Cimento Apodi. Show less

London, United Kingdom

London, United Kingdom

I worked as an independent strategist and in an associate capacity with a small insight-led strategy agency. No two days were the same. During this period I led client projects ranging from customer insight and segmentation, brand and marketing strategy, brand development, competitive analysis and positioning, communications strategy, team development and mentoring through to ways of working & process improvement.Clients included: The Co-operative Group, Linn, Bank of Ireland, EEF… Show more I worked as an independent strategist and in an associate capacity with a small insight-led strategy agency. No two days were the same. During this period I led client projects ranging from customer insight and segmentation, brand and marketing strategy, brand development, competitive analysis and positioning, communications strategy, team development and mentoring through to ways of working & process improvement.Clients included: The Co-operative Group, Linn, Bank of Ireland, EEF The Manufacturers Organisation, RICS, Northern Rock, Association of British Credit Unions, Standard Life, Rural Payments Agency, Musgrave Retail Partners Ireland. Show less

London, United Kingdom

Being a Brand Planner at Orange meant being the voice of the customer. My role was to make sense of brand, customer and financial data and use this to build insight-led communications strategies and plans.Responsibilities included:- Strategic input into the Orange global brand vision, with specific responsibility for UK multimedia and entertainment services strategies to support the vision. - Development and delivery of the segmented annual communications plan for… Show more Being a Brand Planner at Orange meant being the voice of the customer. My role was to make sense of brand, customer and financial data and use this to build insight-led communications strategies and plans.Responsibilities included:- Strategic input into the Orange global brand vision, with specific responsibility for UK multimedia and entertainment services strategies to support the vision. - Development and delivery of the segmented annual communications plan for entertainment initiatives and multimedia propositions for Orange UK – communications proposition development, consumer testing, written and verbal briefings and Director/VP approvals.- Generation of consumer insights to drive customer proposition development and brand communications activity.- Creation and management of the overarching strategic communications brief on large through the line campaigns (in excess of £6m media spend per campaign),- Agency management of the lead agency planners and overall responsibility for integrated agency delivery on large through the line campaigns.- Development and implementation of best practice initiatives and frameworks to inspire teams to work more collaboratively together and to deliver optimal communications campaigns against KPI’s. Show less

London, United Kingdom

Responsibilities:-Creation and delivery of entertainment campaigns from strategic brief through to market launch-Virtual management of the specialist communications teams and their agencies to deliver fully integrated campaigns to market.-To assist the Entertainment & Partnerships team in the development of customer facing propositions.-Development of the annual entertainment and multimedia communications plans

London, United Kingdom

Responsibilities:-To develop and deliver the marketing plan to drive adoption, usage and revenue of Data Services (Mobile Internet, Photo and Video Messaging), within the Pay Monthly customer base.-To actively manage base marketing campaigns to ensure they deliver the above objectives. This involved the creation and management of virtual teams – Brand Communications, CRM, creative agencies etc.-Commercial evaluation and monitoring of all base activity to ensure it achieved revenue… Show more Responsibilities:-To develop and deliver the marketing plan to drive adoption, usage and revenue of Data Services (Mobile Internet, Photo and Video Messaging), within the Pay Monthly customer base.-To actively manage base marketing campaigns to ensure they deliver the above objectives. This involved the creation and management of virtual teams – Brand Communications, CRM, creative agencies etc.-Commercial evaluation and monitoring of all base activity to ensure it achieved revenue objectives set. Show less

Woking, Surrey

Wellington, New Zealand

Brand Management, Brand

Economics Of Mutuality - Putting Purpose Into Practice

Department For Continuing Education, Organisational Behaviour

Department For Continuing Education, Workplace Psychology

Department For Continuing Education, Social Entrepreneurship

Post-Grad, Personal And Business Coaching

Graduate School, Marketing Communications Strategy, Project Management Levels 1&2

Certificate In Direct Marketing

Business, Business Strategy, Marketing, Communications

Also received over same period: - New Zealand diploma in Business Studies - New Zealand institute of management, Diploma in Management