Jo Lambert Email & Phone Number

Newcastle Upon Tyne, Gb

Newcastle Upon Tyne, England, United Kingdom

Gateshead

A commercially focused and strategic marketing role, responsible for leading the digital marketing team in effective ecommerce delivery, content production, and brand presentation, targeted with growing revenue from new and existing customer channels. This includes website optimisation and merchandising, content creation and sharing, and effective paid, owned and earned media activities. Additional responsibilities included delivery of print projects.• Responsible for presentation of all visual and product content on the ecommerce website, including coordination of seasonal collection launches, in alignment with offline channels• Key member of the team driving Magento2 website development, liaising with external project managers and developers to define backlog and focus ROI. Successes of the new site include reduced bounce rates, particularly on mobile devices (from 38% to 35%) and increased conversion rates from 6.9% to 7.4%• Ongoing management of development agency; briefing activities and managing priorities within the monthly retainer, ensuring efficacy and a balance of technical and creative tasks. Over the course of last year this included Core Web Vitals updates to improve page experience, and also conversion rate optimisation activities• Email marketing strategy and delivery to create both regular ecommerce emails and automated email programmes to drive engagement and conversion. This has increased income from email by up to 50% per month YoY• Driving SEO strategy through onsite optimisation, outreach activities and keyword targeting• Strategic lead on PPC and other paid media activities, liaising with external agency• Developing multi-channel social media strategy, including both organic and paid• Project managing the seasonal print catalogue; developing timelines, successfully coordinating internal stakeholders, managing deadlines, and liaising with printers• Development of brand personas to better understand and target the right consumers

Newcastle Upon Tyne, United Kingdom

Responsible for developing both new and existing clients; initiating and managing digital projects, including scoping and costing, driving best-in-class activities, and ongoing reporting and analysis. • Lead on the development and presentation of digital marketing and content strategies for the Dr. Oetker brands, influencing senior managers in their understanding of, and investment in digital marketing • Managing the design, development and launch of a key digital brand campaign for a leading FMCG brand, including liaising with internal and external teams to align ATL media, social media promotion and paid digital media. Over 12,500 unique users visited the campaign page in the first week, with 10% entering the associated competition. This represents a 14% improvement on similar activity YOY• Key involvement in the planning and coordination of a Shopify ecommerce project for a high-profile P&G brand

Gateshead

A key account management role in a fast paced environment, this position forms the liaison between the client and the delivery teams, developing strategic marketing plans, ensuring effective campaign delivery and reporting on KPIs. Clients include large ecommerce businesses as well as those targeted with commercial lead generation. • Development of campaign KPIs, followed by both weekly and monthly reporting using Google Analytics, SerpLabs, Majestic and internal keyword tracking tools• Project managing work with clients to develop and improve their SEO – including onsite content, technical optimisation and the development of PR, blogger and influencer content campaigns to improve link profiles• Liaising with clients on development and delivery of paid search campaigns across Google and Bing networks• Management of web project s, from full website redesigns to conversion rate optimisation activities• Ongoing briefing of internal delivery teams, managing timelines and workflows to ensure prompt, high quality and effective campaign delivery

Newcastle Upon Tyne, United Kingdom

As strategic lead in implementing digital campaigns across the UK, US and Europe, I established ambitious marketing goals in this role, including a 10% growth in campaign traffic to the site (which received in excess of 10m sessions in 2015), and a 200% growth in traffic to branded onsite content. I managed the online marketing calendar, driving a strategy for simplifying B2C communications, as well as reviewing the Barbour brand Tone of Voice. • Development of a close relationship with GB and DE ecommerce teams to drive website optimisation• Lead on development of the Barbour.com campaign pages from technical specification through to UAT and launch, removing use of multiple microsites, and improving the customer journey and optimising for mobile• Production of optimised content, campaigns and email marketing communications, including introduction of a ‘Sunday Social’ email, which drove 100,000 sessions to the site in the first three months• Growing the Barbour and Barbour International brands’ social media audiences by 26% YoY to 620,000, with community engagement rates consistently above industry average• Analysis and reporting of all digital marketing activity using Google Analytics and social media monitoring• Competitor analysis and monitoring of trends, to ensure effective communications linked to commercial results• Developing owned and earned media strategies to extend reach of messaging• Regular presentations at internal meetings and global events for brand partners and subsidiaries• Management a small team and multiple agency relationships, as well as internal and internal stakeholders• Planning and management of generous digital marketing budget

London, United Kingdom

An instrumental senior role in developing and implementing communications strategy at The Prince’s Trust, I was responsible for leading the Digital Marketing team in the creation of high quality, compelling content, as well as the maintenance of all Prince’s Trust online channels. Whilst in this role I project-managed the relaunch of the charity’s website, as well as establishing content marketing personas, and growing web traffic to 200,000 unique users pcm.• The creation and development of quarterly campaigns, including youth facing promotion, research and policy, and fundraising activities, included liaising with corporate partners such as Google, Samsung and HSBC• Driving a 46% increase in the social media community, resulting in over 2,500 sessions from social pcm• Planning and project management of the new, responsively designed website, involving significant coordination of stakeholders, UX assessment, architecture and content strategy• Implementation of a persona lead approach to all marketing and communications. The seven key personas have been instrumental in driving a more strategic approach to content production, across all departments• Ongoing relationships with digital agency contacts, including development of Analytics and SEO strategy • Tracking, optimising and reporting online activities, including the introduction of A/B and multivariate testing• Growth of email marketing database to 120,000 (+15% YoY), and the implementation of a data management preference centre to enable contacts to effectively manage their marketing preferences • Management of the digital marketing team and annual budget

Digital campaign planning and implementation, alongside day-to-day marketing communications. This role provided the opportunity to work on integrated cross-channel marketing campaigns in a complex national organisation, requiring high quality copy writing and editing, as well as developing web and social media strategy and paid advertising campaigns. Effective communication and teamwork were both central to this role. • Copy writing and online editing, creating engagement and consistently upholding the brand tone of voice• Liaising with the wider Marketing and Communications team to develop campaign strategy• Development and application of digital marketing strategy, including SEO and the use of Google Analytics and Webmaster tools to assess, report and improve activity and performance• Line management of the Digital Marketing Executive• Coordination and effective execution of extensive email marketing activities, testing to increase open and CTR• Driving social media engagement through established an emerging channels, often involving leveraging of celebrity ambassador support, including Stephen Fry and will.i.am as well as sports and media personalities• Development of paid Search and online advertising strategy, optimising for target keywords and CTR

Providing the opportunity to work with a varied selection of brands, this role built on previous experience in digital PR and social media, offering insight into the latest social media innovations as well as client management experience.• Client management, campaign planning and analysis• Effective delivery of engaging content to target audiences, communicating a positive brand message• Constant assessment of the success of different content initiatives and adhering to industry best practice

This e-commerce role required a wide range of digital marketing skills, from online copy writing and SEO strategy, to the development of email marketing and paid marketing campaigns.• Extensive content production and editing, including image and video assets, blogs and optimised product pages• Liaising with the design team to produce effective weekly email marketing campaigns to a list of 200,000 • Launching a social media presence for the brand, and building a consistent, cross channel tone of voice• Liaising with external agencies to develop banner advertising strategy and direct mail campaigns• Regular reporting and assessment of activities for key stakeholders, to inform future strategy• Development and delivery of paid and organic search strategy

Newcastle Upon Tyne, United Kingdom

This role involved presenting both our retail products and our corporate image to the online and print catalogue market• Copywriting for both web and print, to improve SEO, inform customers and entertain the shopper community• Development of an engaging content strategy, including onsite blogging and video content