Jo Levens Email & Phone Number

London Area, United Kingdom

London, England, United Kingdom

Alludo - formerly Corel Corporation - is a multi-channel, global software business, with over 100 million active users in over 75 countries. It award-winning brands include CorelDRAW, Parallels, Awingu, ClearSlide, MindManager and WinZip. Key areas of focus;- Delivering a strategy to grow B2B subscription demand, in key target markets via full-funnel, content-campaigns. - Building stronger authentic relationships with customers through engaging digital marketing programs and learning content to increase adoption and retention rates. - Identifying new markets, channels, and opportunities to drive improved performance of digital marketing campaigns throughout the lead-funnel and indirectly through both Tech Partners and the Partner (Distributor and Reseller) channel.- Managing a team and budget to deliver against KPIs, delivering B2B sales growth, based on data-driven decisions to improve and optimise performance.

Greater London, England, United Kingdom

- Implemented a channel marketing strategy to grow sales through Corel's global partner distribution network.- Responsible for the channel marketing team and budget for Corel' s Value-added Channel Partner network globally.- Implemented and tested new digital marketing channel campaigns, including channel-only promotional offers, sales programs, and digital marketing campaigns in order to expand market share and pursue aggressive growth targets.- Working closely with all aspects of the business, from ELT, Sales, Product and Marketing, to drive new product releases, brand development and experiential activities through the channel. - Making data-driven decisions and using insights to provide recommendations to drive category distribution and market share- Overseeing day to day channel marketing operations in both local and international markets.

Responsible for driving YoY growth via Corel's eCommerce channel in EMEA, through digital marketing campaigns, including- Email marketing : building targeted campaigns to new and existing users, delivering over 20m emails per quarter. Defining campaign calendar to hit targets, driving product and brand messaging, product launches, sales and seasonal offers as well as quarterly newsletters, automated trial download and subscription / welcome email programmes. - Digital marketing, SEM and SEO – Building awareness in core markets to drive net new business, including run of network advertising, contextual advertising, retargeted advertising, viral campaigns and paid search in over 10 localised markets.- e-Commerce management – overall responsibility for optimisation driving revenue for EMEA Corel.com domains, the team and budget according to KPIs.- Cross-channel campaigns - profiling new partnerships and opportunities to build cross channel marketing initiatives in both Corel eCommerce and Partner (Reseller and Distributor) channel segments- In-house creative– manage a team of designers who in collaboration with the global design team. - Leadership and Management reporting – Reporting to senior management / board level on KPIs and results.

London, United Kingdom

Originally joining a small successful privately owned Billing software company, Kenan Systems, who went on to be acquired by Lucent Technologies in 2000 I was responsible for the Market Development of its core billing solution to telecom companies throughout EMEA. I progressed to working in Lucent’s Fraud software division as Product Marketing Manager. During both roles my focus was;- Supporting key industry events as spokesperson on Kenan/Lucent’s Billing and Fraud solutions portfolio- Conducted research, reviewed requests for information or proposals, and via networking at events built a pipeline of profiled leads - Acted as the conduit between product management and sales, by visiting potential clients to showcase the Kenan/Lucent portfolio and developing a lead to official tender- Developed product marketing, marketing and sales support materials that encompassed strategic propositions, USP's, competitors, positioning etc that showcased the Kenan solution to potential clients and helped build the brand in EMEA

Worked on a variety of projects that enabled Reuters to expand and sell its Business Briefing solution, a real time online news portal service which offered clients access to industry news, paid for on a subscription basis. Primary focus was;- Market research – researching new titles and new publishing houses to sign-up to the RBI solution- Conducting interviews with companies to profile industry requirements for the RBI solution- Buying new data for sales / tele-marketing teams to engage in building a pipeline of new business prospects- Conducting interviews with Publishers, and existing clients to turn into new channels, or case studies / support materials