Lead customer marketing team, agencies, and competitive insights to develop annual market plan & strategy. • Provide strong branding support to online / offline retail platforms with all types of marketing promotions.• Through PR / Advertisements / Events, enhance brand awareness by social and digital media and maintain and upgrade the brand's image.• Manage all Marketing budgets, invoicing and reconciliation. Ensure that annual budgets are on target and providing monthly reports.• Lead the internal marketing teams with planning, execution, analysis and reporting of each program or campaign.• Lead communication efforts and implementation of local campaigns at site level.• Assist in managing local media outlets.• Ownership of relationship with Paid Media buyers:• Manage paid media plan.• Monthly messaging & content creation.• Monthly billing & budgets.• Manage relationships and best practices with marketing vendors.• Development of marketing campaigns to assist Sales & Events.• Lead Entertainment marketing and advertising (on-site events) and create marketing plans to support each event.• Manage all in venue activations.• Track and report on all revenue generated.

- Translate brand elements into plans and work on brand IP and content.- Work with the team to develop suitable brand assets based on deep understanding of China consumers and markets- Identify suitable IP and partners to co-create assets that can move the needle and drive brand health growth- Work with regional team to develop and land IMC as per annual plan, also monitor and optimize to ensure maximum efficiency of brand.- Brief and lead suitable agencies to ensure the landing of brand plan in suitable media and consumer touchpoints, including media, social, events etc.

Successful experience of brand export, familiar with overseas market and social media promotion channels, skilled with brand marketing strategies, equipped with strategic prospective mindset, and insightful into the field of digital brand marketing. Branding, digital marketing, and budget control. Experienced with team management, good at interpersonal communication, coordination, arrangement, and planning. -Market analysis and User Research. Released quarterly analysis on the overseas new media market, industrial development trends, industrial market shares, and competitors, determining market trends and drawing up quarterly marketing strategies in overseas markets. -Localized market strategies. Led through the overall marketing strategies of distributing in target countries (JP, US, and SEA, etc.), formed market plans, controlled budgets, and followed up on the execution. Localized APP store webpage, advertising elements, new media operation, and festive promotion of different countries. -Social Media Marketing. Formed marketing strategies, promotion plans, and budgets for channels according to annual plans of brands and products, and was responsible for the overall marketing growth and customer acquisition; kept optimizing costs and achieved user growth objectives through new media promotion, cooperation with overseas KOL, co-branded marketing events and festive promotion. The year-on-year growth of iOS DNU in Japan was 27.8% while I was in charge of the overseas market of Camera360, and the ranking of the “Photo & Video” category was improved from top 42 to top 10; the Thai iOS DNU grew by 21.8%, and the ranking of App Store was improved from top 17 to top 9. -ASA and ASO. Operated the advertising and optimization of ASA, Facebook, and Google Ads for the target market of the company’s products formed advertising mechanisms and strategies targeted at different products. Also, Responsible for optimizing ASO meta-data of products in IOS and Android channels.

Brand Strategy and Positioning- Brand strategy and annual marketing budget control- Continuous market and consumer research, including data analysis, focus on consumer insights, product, key competitors to improve the marketing strategy- Develop, build-up and execute the “Go To Market Plan” for new product- Planning online and offline activities of the brand, lead and audit communication materials (KV, video, product shooting..etc)- Work closely with Sales and distributors/Platform on channel and EC marketing - Initiate / corporate events with brands in other industries, leverage / extend external resources for the brand promotion or development- Data analysis report to enhance online and offline marketing and sales PR and Media- Build up PR communication Strategy. Maintaining media relations, planning new products launches, media salons/activities- Build media and KOL pool, collate all the media/KOL information and manage pool- Have experience in dealing with crisis public relations- Familiar with media buy and market prices, have ability to negotiate on price. Including OOH, Weibo, Tencent effect ads, TikTok, Redbook, KOL..etc- Brand Spokesperson in China region. From the beginning of selection of spokespersons, signing and related online and offline marketing activities/campaign- Work with PR agency to come out annual communication plan/Campaign and executeDigital- Leading digital marketing promotion/campaign and digital buy- Manage own media including official Weibo, WeChat, Zhihu, Toutiao. Monthly statistical data analysis to improve the operation of own media- Public opinion management- Manage and monitoring brand’s Baidu Zone/SEO/SEM, Redbook SEO, Tmall SEO to increase salesTeam management- Good interpersonal relationship and communication skills, teamwork spirit, good at motivating and leading the team- Set each member’s KPI and help team members achieve goals

- APAC marine product marketing budget control- Develop, build-up and execute the “Go To Market Plan” for new product launch- Multinational communication and coordination, responsible for marketing strategy and budget planning of products- Communicate and coordinate cross-department resources to ensure the complete implementation of marketing plan- Control creative content and marketing materials in APAC market- Work closely with APAC sales manager and distributors, including market research to improve sales in Asia, Sales –driven activities, Road show planning & execution, Booth planning and execution

- Writing industry focus reports, collating and analyzing issues in the technology industry, writing long focus reports, and proposing views and market forecasts on issues- Big data collation and analysis, through quantitative analysis and summary, and then give customer industry predictions and recommendations- Technology Industry Press Releases and Industry Affairs Analysis- Expert and scholar lecture planning and execution- Technology seminar preparation and execution (more than 100 people)- Customer communication and handling matters