Jo is a highly qualified, very experienced award winning business and marketing specialist. She has recently developed The Questant Process - an analysis process that allows funded organisations to show return on grant and other types of investment for their funders. Simpler that SROI or SAN, the Questant Process is proving popular with housing associations, social enterprises and community groups - all of whom need to prove to funders that they are giving value for money.After a short spell in general marketing, Jo began to specialise in direct marketing and market research as she enjoyed the measurability of these forms of marketing. A great believer in the tenet that 'you can promote anything by with good marketing, backed up by sound research', Jo has promoted such diverse items as industrial boilers, commercial and domestic greenhouses, conservatories, financial services and collectible products for her employers before moving into consultancy as a freelance.Since 1992 she has been providing a full range of marketing and market research services to her clients who have included household names as well as more local businesses. Jo has also built up a considerable public and third sector clientele. As Jo herself says - marketing is about making your product talk to your target audience in a way that they react to in a positive manner and market research shows you where your target audience is. Jo is a Member of the Chartered Institute of Marketing and a Member of the Market Research Society.Specialties: Market research,Direct marketing - including web, catalogue, mail order and email marketing,Marketing strategy, planning and development,Marketing Management - retained and interim,Professional services marketing - law & accountancy,Third sector marketing,Tender advice and preparation.