Director Marketing Operations
Led Marketing Operations functions for Applied Science. Team functional responsibilities include 5-year planning, market analysis, pricing, trade shows, literature management, launch management, marketing database, ad hoc analysis and reporting, website, and eProcurement implementations with customers and onsite supply centers.• Coached and developed team of 10 people toward more responsible opportunities, resulting in 6 of 10 receiving promotions in 2012 and 2013.• Led development of pricing tool, reducing renewal process from 2 months to 2 weeks and reducing approval time by 50%.• Facilitated leadership team to develop clear business rules for customer and product ownership between 2 existing sales teams, resulting in development of training materials and documentation to explain new rules to sales teams and elimination of sales team conflicts.• Led development and roll out for web-based sales reporting tools, allowing sales and marketing to access purchasing trends and target high value customers and products, thereby resulting in high adoptions rate for new tool and increased targeting data for sales and marketing.