Jo Munroe Email & Phone Number

Sydney, Australia

Responsibilities • Management of team of 5• Member of Executive team• Management of marketing budget• Define overall marketing focus for the business • Work closely on major marketing campaigns for key products and brands across Australia and New Zealand• Cultivate team culture of creativity and innovation• Collaborate closely with all key stake holders to ensure buy in, consistent messaging internally and continuity across all departments• Liaise with international marketing and PR colleaguesKey Achievements • Closer collaboration with sales team to help drive books in store and develop relationships with key customers• Successful launch of some exciting local authors including Pip Drysdale, Lauren Charter, Tania Blanchard• Relook at media buying and placement to ensure on correct platforms, reaching right demographic for particular titles• Bed down new marketing designer role internally encouraging greater creativity amongst team and in campaign development • Focus on growth of owned media driving numbers up by 25%• Review of internal marketing processes and meetings to ensure time efficient and effective

Sydney, Australia

Responsibilities • Meeting $4m+ annual ebook sales budget each year combined across Australia and New Zealand• Write business plans annually for each customer, identifying opportunities for growth and putting in plans in place to optimise them• Communicate closely with overseas ebook colleagues to ensure global continuity in planning and execution • Experiment with ebook price and placement to drive learnings and create new opportunities• Optimizing sales via each customer platform using their own sales mechanisms, price promotions, advertising, author involvement• Building strong relationships with all retailers, library suppliers, subscription services and other new trading partners • Responsibility for ebook reporting company-wide• Internal ebook champion• Responsibility for online retailers Booktopia, The Nile, Book Depository and others as required Key Achievements• Minimising the effect of global ebook decline in this market via stronger pre-order focus, constant series of promotions across retailers and use of such tools as Bookbub• 2017 Booktopia growth YOY of 71%• Maintaining strong relationships with all customers• Building strong ebook brands driving successful YOY growth eg Milly Johnson, Paige Toon, Chantal Fernanado, John Sandford• Continually driving sales of The 8-Week Blood Sugar Diet and it becoming the #1 non-fiction title on iBooks in 2016• Putting ebooks on the agenda internally as an important part of the S&S business

Sydney, Australia

Responsibilities • Campaign development and implementation• Content creation, copy writing, design briefing, media planning• Liaison with authors including media requirements, launches, social mediaKey Achievements• High profile publication and sales success of Hard Choices by Hillary Clinton• Successful launch of The Kaboom Kid middle-grade fiction series by David Warner• High profile PR campaign behind Stepmother Love by Sally Collins and Sara Donati

Various

With over 20 years marketing experience behind me in the publishing, advertising and media spaces, I can offer you end-to-end marketing services to help you deliver your business objectives, from providing strategic direction and campaign planning to the implementation of these plans across all platforms.My skills cover: * Traditional and digital marketing strategy and implementation * Brand planning * Project Management * Database marketing * Content production * Copywriting for print and digital communications * Agency management * Budget management * Website development * Creative thinking and idea generation

Education record

Bachelor Of Arts (Hons), Psychology And History