Accountable for overall global consistency and business improvement for e-Commerce Business ,Omni channel , PNL with the following responsibilities: • Lead the acceleration of eCommerce across SelfRun (Japan, Korea, Hong Kong , Macau ( plus) Franciise Market ( Thailand , Indonesia , Vietnam, Saudi Arabia , Phillipines , UAE) on key accounts.. Provide advice on the development of budgets, targets, strategy, tactics to achieve the projected sales and profit plans by maintaining strong relationships with local country-in-charges based in Japan and China• Support Japan country-in-charges of e-Commerce to set the supply chain process for fulfillment of Japan online orders from Singapore headquarters • Coordinate different country teams and functional teams (performance marketing, CRM, branding, creative, etc) to ensure next level performance for pan-regional commercial campaigns and achievement of agreed objectivesContribute to building and refining models for campaign forecasting and performance measurement working alongside your team in regional campaigns and e-commerce• Responsible for O2O operations excellence of the different countries in alignment with the strategic branding guidelines from the corporate headquarters e.g. store fit out, customer service, visual merchandising, corporate standards, marketing and operation standards• Work with various organization units in corporate headquarters e.g. marketing, visual merchandising, product design and learning & development to cascade the business requirements and corporate standards to local in-charges based Japan • Collaborate and evaluate new marketing opportunities to increase website traffic from the Brand & Customer Engagement team stakeholders and confirmed agency network, to stimulate brand awareness, traffic and revenue growth across the brand omni-channel businessTo co-develop, budget and implement the yearly eCommerce marketing plan

Mar 2014 to present (Japan and Macau)Accountable for overall global consistency and business improvement for Japan and Macau markets with the following responsibilities • Advise country heads / business partners for them to develop strategy, annual budgets, profit targets, sales plans, growth plans in alignment with strategic objectives of headquarters in Singapore• Support business partners / country heads in identifying, elevating brand awareness and increase market share in existing markets and maximize new business development opportunities• Identify business opportunities with respective business partner / country head and reports to the global headquarters in Singapore • Support business partners / country heads to develop and deliver merchandising and marketing plans in alignment with strategic objectives of headquarters in Singapore• Inspire and motivate business partners / country heads to achieve projected sales and profit plans • Responsible for global operations excellence of the different countries in alignment with the strategic branding guidelines from the global headquarters e.g. store fit out, customer service, VM, corporate standards, marketing and operation standards• Responsible for global consistency of working with various organization units in global headquarters e.g. marketing, visual merchandising, product design and learning & development to cascade the business requirements and global standards • Resolve all the data inaccuracy issues exist due to different operating systems used by global headquarters and country businesses operated through joint venture or franchisee (e.g.: point-of-sale POS system, financial system, merchandising and analytic tools). Achieve high level of reliability, usability and meaningful data presentation when submitting any reports to global headquarters for decision making• Prepare and present necessary meaningful reports to global headquarters in Singapore

Mar 2010 to Feb 2014 (China)Setup retail stores in different cities in China such as Shanghai, Beijing & Si Chuan with the following responsibilities• Develop and implement strategies to achieve annual budgets, profit targets, sales plans• Execute visual merchandising plan (VM) based on guidelines provided by VM department• Execute operation marketing plan based on guidelines provided by Marketing department• Inspire and motivate subordinates to achieve projected sales and profit plans • Responsible for operations excellence of China stores in alignment with the global branding guidelines e.g. store fit out, customer service, VM, corporate standards, marketing and operation standards• Work with various organization units in China e.g. marketing, visual merchandising, product design and learning & development to implement the business strategies in accordance to global headquarters standards in Singapore • Prepare and present necessary business reports to Management

Accountable for the profit and loss, business improvement and operations excellence of retail stores in Singapore which include the following deliverables: • Develop and implement strategies to achieve annual budgets, profit targets, sales plans, growth plans for Singapore business with sales turnover of about SGD50million• Execute visual merchandising plan (VM) based on guidelines provided by VM department• Execute operation marketing plan based on guidelines provided by Marketing department• Inspire and motivate subordinates to achieve projected sales and profit plans • Responsible for operations excellence of Singapore in alignment with the global branding guidelines e.g. store fit out, customer service, VM, corporate standards, marketing and operation standards• Work with various organization units in Singapore e.g. marketing, visual merchandising, product design and learning & development to implement the business requirements in accordance to global standards • Prepare and present necessary business reports to Management• Achievement: Consistent annual sales growth of 15% from SGD37.6M to about SGD50M in Feb 2010 before I was deployed to Charles & Keith China

I grabbed the golden opportunity to work overseas for a franchisee of the brand “IP Zone” under Baleno Group of Companies in Malaysia. I wanted to explore further in this industry. Basically, my team and I started from scratch to help set up this new business. First of all, we had to set up the head office. There were a lot of coordination work and follow up to be done. Then I was given a target to expand rapidly in KL, Malacca and Johor. When I started, there were already 3 outlets and it grew to 11 outlets before I left. With my efforts, 8 new outlets were opened. The preparations for setting up the new outlets were my responsibilities. Setting the sales target and budgeting expenses, planning the floor plan and merchandise, ensuring sufficient resources, just to name a few. I helped to lower expenses by using excellent negotiation skills especially for rentals. I also constantly come up with cost-cutting measures for higher net profit. I was responsible for the profits and losses. Till before I left, the sales had been increasing steadily.

As a District Manager in Baleno, my responsibility was to oversee the operations and sales of Samuel & Kevin outlets. I was in charge of 6 outlets. Previously, I took care of 6 Baleno outlets. Under my supervision, all the stores showed increase in sales. Staff were more motivated and highly sales driven. My strength is also in team building. I am very approachable, so we had a great relationship. Through frequent shop visits and my strong observation skills, I analyzed the different customer profiles to react accordingly. On the administrative side, I prepared weekly and monthly reports, staff appraisals and set sales targets. I also organize weekly meetings with my team members to reinforce our objectives and help to guide team solve any issues.

Apr 2000 to 2004I was a Senior Shop Manager (SSM) before I was promoted to the position of DS. My responsibility was to train a team of shop managers with the dynamic and capabilities to run their stores efficiently. At the same time, I had to oversee 2 retail stores including Ngee Ann City store which was the most profitable one overall. I was given that golden opportunity because I proven the best results when I was the main in charge. That store, once had revenue of S$1 million in a peak month and we hit 85% or more for every monthly target set in 2003. A highly successful closed-door membership sale had brought in unexpected revenue of $73k in a single day. I would say the motivation techniques I used lead to strong teamwork, thus, had proven that no target was beyond our reach. As a reward, I was one of the few selected to receive performance bonus for that year. I was given opportunities to participate in events like our 1st membership launch and a sports event held at the Civic Plaza of Ngee Ann City. The in-house Giordano newsletter featured my experiences and success story for all to learn. I received performance bonus for 3 out of 5 years as a SSM.Nov 1994 to Mar 2000I was being promoted to the position of Shop Manager.and deployed to Kuala Lumpur (KL) Malaysia, to run their operations and look into their sales. My Sales Manager saw my strength in increasing sales, team building and strong operational skills. I was there for about 9 months. Based on results, I was promoted again to the position of SNR. Manager when I returned to Singapore. Once again, I was selected to receive the ESA (Star) accorded by SRA – Singapore Retailers Association and I received good performance bonus in 1999 due to my exceptional performance. When Manage OG counters, my team broke the sales record & awarded by the SRA with Excellent Service Award (Gold). I received performance bonus by achieving the sales targets.

I joined Mcdonald’s as a junior crew. My job scopes were providing customer service, cashiering, cooking and cleaning. I worked all my way up to the position of Floor Manager. My duties were to run the daily operations and in charge of the accuracy of the cash flow. Concurrently, I was working in Giordano in 1994.