Jo Pascoe Email & Phone Number

Sydney, Nsw, Au

Sydney, New South Wales, Australia

Sydney Area, Australia

Sydney Area, Australia

Furi Global was acquired by McPherson’s Consumer Products, a publicly listed company, with a turnover of $350 million in June 2013.Responsible for the manufacturing, supply chain and business integration post sale, along with the strategic development of Furi Global’s re-launch, integrated marketing strategies, branding, packaging and product segmentation using US celebrity chef, Trisha Yearwood.

Sydney, Australia

Furi Global is a global kitchen cutlery company. Since relocating to Australia, I have been responsible for the company's commercial and operational management as well as developing marketing strategies for Furi Global’s re-launch in the USA, whilst preparing the business for sale.

Glendale

Responsible for both hardlines and softlines consumer products Live Action marketing and licensing strategies. P&L management for North America and Lego global business. Spearhead multi-million dollar licensing agreements and maintained partnerships with first class hardlines and softlines manufacturers.

Glendale, Los Angeles

Responsible for brand life cycles (Cars, Toy Story, Pirates of the Caribbean, new emerging content), strategic development for Toy product and marketing strategies and global product development to achieve over $500 million in wholesale sales. P&L management for North America and Lego global business. Spearhead multi-million dollar licensing agreements and maintained partnerships with first class toy manufacturers.

Glendale

Led retail marketing activation for North America toy division (over $1 billion in retail sales) to achieve category growth goals, while collaborating with internal retail marketing and sales teams. P&L responsibility and oversight of Toys in Australia/New Zealand and Canada. Spearheaded PR strategy and execution while being the central coordination of toy marketing initiatives.

Glendale

Led global business and brand strategies to drive growth for the Tween franchises (over $4 billion in global retail sales) High School Musical, Hannah Montana, Cheetah Girls, Wizards of Waverly Place, Jonas Brothers and Sonny with a Chance, while building integrated partnerships with television, studio, music, publishing, interactive gaming and online divisions. Analyzed and developed the Tween consumer segmentation strategy across the Tween franchises to differentiate and market the portfolio.

Melbourne, Australia

Championed and spearheaded retail sales, marketing and franchise strategies and tactics to exceed the growth targets for the Australian and New Zealand business (over $645m in retail sales), while driving DCP’s contribution to integrated partnerships with other Disney divisions.

Melbourne, Australia

Managed the sales results and product positioning for the retail and rental channels in Victoria/Tasmania, exceeding sales targets in both the retail and rental channels, whilst empowering and driving a sales team.

Masters, Marketing

Secondary School Qualification