Jo Pratt Email & Phone Number

Sydney, New South Wales, Australia

- Lead the drafting and delivery of key government infrastrcxuture reports, including: Infrastructure Market Capacity, the Australian Infrastructure Plan, and the Australian Infrastructure Audit. - Unify and edit the written work of industry and technical experts to create compelling and consistent narratives that support the Australian Government with infrastructure planning, delivery and optimisation.- Partner with a varied audience - incl. government stakeholders, external consultants, economists, technical experts etc - to produce reports that each partner is willing to approve for general publication.- Project managment / timeline ownership of the development and delivery of reports.

Sydney, New South Wales, Australia

Led a team of 4 campaign managers to craft high quality and commercially-impactful communications whilst adhering to regulatory standards, budgets and tight deadlines.KEY ACHIEVEMENTS• Greatly improved the quality of campaign creative through individualised training, collaborative problem-solving and knowledge sharing.• Built a strong team culture whereby members supported each other to succeed in their roles.• Lifted team credibility by engaging and influencing stakeholders in my role as subject matter expert.

Sydney, New South Wales, Australia

Project managed fast-paced, large-scale advertising campaigns designed to promote the Vodafone network and value propositions.KEY ACHIEVEMENTS• Delivery of 2016’s best-performing Vodafone brand campaign which increased the company’s ‘brand consideration’ score to a new high.• Influencing senior-level stakeholders to produce and test a series of branded YouTube videos deemed ‘high risk’ and ‘off message’, one of which ultimately ranked 5th in You Tube Australia’s Top 10 Most-Watched Ads in 2016.

Sydney, New South Wales, Australia

Delivered quarterly and annual marketing communication plans designed to promote key value propositions using mass media formats. Included allocation and management of an annual A&P budget.KEY ACHIEVEMENTS• Carved out my role by identifying responsibility holes in the team, writing a position description and interviewing and securing the role from my General Manager.• Building strong relationships in a large matrix-structured organisation that, at the time, was steering itself through one of the largest corporate turnarounds in Australian history.

Sydney, Australia

RESPONSIBILITIES• Leading multiple accounts for Shift Communications (part of the former STW Group which has since mergerd with WPP), including Moet Hennessy (eCRM projects and Krug), Steadfast Insurance, Autodesk and Anglican Retirement Villages• Currently managing the Moet Hennessy team to deliver strategic, creative and operational blueprints for three forthcoming eCRM programs • Co-ordinating the roll out of Steadfast’s debut brand campaign and visual identity through collaboration with Steadfast CEO and marketing team, and Shift MD and Head of Strategy • Providing impeccable, senior-level client service with ultimate responsibility for key outputs including creative assets, financial management and team performance.KEY ACHIEVEMENTS• Writing the proposal which secured Shift the Moet Hennessy eCRM brief • Successfully coaching three direct reports• Winning an ADMA award for creative contribution to ADMA Forum marketing collateral• Improving a once challenging client relationship by introducing initiatives for mutual benefit, including:o Service level agreementso Retainer structure and campaign rate cardo Timing templateso Brand ‘DNA’ documento Weekly status meetings

Sydney, Australia

RESPONSIBILITIES• Headed up the Fitness First and AMF Bowling businesses, running each of their customer marketing programs in a fully outsourced modelFitness First• Led a team to design and deliver Fitness First’s CRM program to reduce membership churn• Overall responsibility for project set up and deployment, including:o Establishing measurable objectives and KPIso Mapping out customer journeys o Designing and facilitating workshops to determine functional requirements for each triggered and tactical email campaigno Managing the digital creative development processo Overseeing the scoping and development of dashboard reportso Co-ordinating peers to ensure all project functions were continually aligned• Financial control with continuous budget tracking and reporting• Ongoing development of the email strategy by adding new campaigns and optimising existing campaignsAMF Bowling• Managed the maintenance and development of AMF Bowling’s email marketing program• Oversaw the development of a database segmentation to increase value within the marketing database• Pushed continual testing of product, price, creative messaging combinations to deliver incremental campaign learnings and improved ROIKEY ACHIEVEMENTS• Delivering globally-adopted operational and creative CRM blueprints for Fitness First • Day to day management of Fitness First’s $1.5million marketing budget• Successful stakeholder management with direct accountability to the Fitness First Marketing Director, AMF Marketing team and senior agency sponsors

London, Uk

RESPONSIBILITIES – Tesco.com• Managed client service team whose main objective was to grow and retain Tesco’s e-Commerce base through direct marketing channels• Led the annual communication planning sessions, attended by Marketing Director and Marketing Managers• Monitored, coached and reviewed junior team members to ensure successful execution of projects• Focused on team members’ professional development by working collaboratively on setting / reaching goals• Responsible for setting and reaching yearly revenue targets• Expected to maximise account profitability and did this by:o Seeking our projects from non-retainer business units in Tescoo Developing a scope of work tracker to ensure out-of-scope work was accurately billedKEY ACHIEVEMENTS • Sought and secured additional revenue from non-retained departments within the Tesco organisation.• Improved client perception of the agency by introducing client/agency ‘health-check’ sessions. RESPONSIBILITIES - Waterstone’s Bookstores• Served as strategic partner to Waterstone’s by providing loyalty consultancy in order to develop their recently-launched CRM programme• Involved with the development of a data model to allow for timely and accurate book recommendations by providing specific input on how to use reader ratings to build profiles on likes and dislikes.• Achieved revenue forecast by identifying out of scope projects, for example, a mobile loyalty card appKEY ACHIEVEMENTS • Acquiring 2million Cardholders four months ahead of schedule• Winning the 2009 IDM Diamond Business Performance award

London, Uk

RESPONSIBILITIES – Diageo - Friends of the Classic Malts loyalty program• Managed the global delivery of off and online marketing collateral designed to build lasting relationships with whisky enthusiasts.• Demonstrated buttoned-down management of client, Whisky writers, photographers, production (digital and print), data planners and creative teams• Learned about website design principals by supporting the in-house digital team to maintain each global website (15 in total) by acting as conduit between clients, translators and content developers. KEY ACHIEVEMENTS • Successful project-management of Diageo’s £1m ‘Master the Malts’ promotion – a high-profile and multi-channel campaign designed to recruit new Friends as they passed through duty free stores, airport lounges and on board flights. • Organising and escorting six Master the Malts prize-winners to Diageo’s Scottish castle, for a weekend of whisky dinners, activities and brand immersion.• Built excellent client relationships by consistently performing above standard in the areas of project management and client service.RESPONSIBILITIES – Concern Worldwide• Managed the delivery of direct marketing campaigns including tactical and emergency appeals, regular giving conversions and cold list acquisitions• Extremely effective and well-regarded central interface between client, production (digital and print), data planners and creative • Strong collaboration with database team to ensure alignment of creative messaging with segment characteristics and testing plansKEY ACHIEVEMENTS • Successfully project-managed the charity’s most important annual campaign - the Christmas Gifting Appeal - comprising Direct Mail, Radio, Press, Online Advertising and Website• Being on the winning pitch team that secured the Concern Worldwide account

London, United Kingdom

• First direct marketing role within an agency working on Telewest, then the UK’s second largest Telco • Learned how to manage projects, clients and agency stakeholders, while providing account team support

London, United Kingdom

• Spent a year delivering direct mail campaigns within the EMEA Strategic Accounts team • Gained precious insight into the navigation and workings of a matrix organisation• Built strong foundations required for successful campaign and stakeholder management

Ba (Hons) Business Studies, Marketing

English, Psychology, It, A-Levels X 3, Grades A-C

Gcses X 9, Grades A-C