Jo Pratt Email & Phone Number

Sydney, New South Wales, Australia

- Lead the drafting and delivery of key government infrastrcxuture reports, including: Infrastructure Market Capacity, the Australian Infrastructure Plan, and the Australian Infrastructure Audit. - Unify and edit the written work of industry and technical experts to create compelling and consistent narratives that support the Australian Government with.

Sydney, New South Wales, Australia

• Led a team of 4 campaign managers to craft high quality and commercially-impactful communications whilst adhering to regulatory standards, budgets and tight deadlines.KEY ACHIEVEMENTS
• Greatly improved the quality of campaign creative through individualised training, collaborative problem-solving and knowledge sharing.
• Built a strong team culture whereby members supported each other to succeed in their roles.
• Lifted team credibility by engaging and influencing stakeholders in my role as subject matter expert.

Sydney, New South Wales, Australia

• Project managed fast-paced, large-scale advertising campaigns designed to promote the Vodafone network and value propositions.KEY ACHIEVEMENTS
• Delivery of 2016’s best-performing Vodafone brand campaign which increased the company’s ‘brand consideration’ score to a new high.
• Influencing senior-level stakeholders to produce and test a series of branded YouTube videos deemed ‘high risk’ and ‘off message’, one of which ultimately ranked 5th in You Tube Australia’s Top 10 Most-Watched Ads in.

Sydney, New South Wales, Australia

• Delivered quarterly and annual marketing communication plans designed to promote key value propositions using mass media formats. Included allocation and management of an annual A&P budget.KEY ACHIEVEMENTS
• Carved out my role by identifying responsibility holes in the team, writing a position description and interviewing and securing the role from my General Manager.
• Building strong relationships in a large matrix-structured organisation that, at the time, was steering itself through one of the largest corporate turnarounds in Australian history.

Sydney, Australia

• RESPONSIBILITIES
• Leading multiple accounts for Shift Communications (part of the former STW Group which has since mergerd with WPP), including Moet Hennessy (eCRM projects and Krug), Steadfast Insurance, Autodesk and Anglican.
• Currently managing the Moet Hennessy team to deliver strategic, creative and operational blueprints for three forthcoming eCRM programs
• Co-ordinating the roll out of Steadfast’s debut brand campaign and visual identity through collaboration with Steadfast CEO and marketing team, and Shift MD and Head of Strategy
• Providing impeccable, senior-level client service with ultimate responsibility for key outputs including creative assets, financial management and team performance.KEY ACHIEVEMENTS
• Writing the proposal which secured Shift the Moet Hennessy eCRM brief

Sydney, Australia

• RESPONSIBILITIES
• Headed up the Fitness First and AMF Bowling businesses, running each of their customer marketing programs in a fully outsourced modelFitness First
• Led a team to design and deliver Fitness First’s CRM program to reduce membership churn
• Overall responsibility for project set up and deployment, including:o Establishing measurable objectives and KPIso Mapping out customer journeys o Designing and facilitating workshops to determine functional.
• Financial control with continuous budget tracking and reporting
• Ongoing development of the email strategy by adding new campaigns and optimising existing campaignsAMF Bowling

London, UK

• RESPONSIBILITIES – Tesco.com
• Managed client service team whose main objective was to grow and retain Tesco’s e-Commerce base through direct marketing channels
• Led the annual communication planning sessions, attended by Marketing Director and Marketing Managers
• Monitored, coached and reviewed junior team members to ensure successful execution of projects
• Focused on team members’ professional development by working collaboratively on setting / reaching goals
• Responsible for setting and reaching yearly revenue targets

London, UK

• RESPONSIBILITIES – Diageo - Friends of the Classic Malts loyalty program
• Managed the global delivery of off and online marketing collateral designed to build lasting relationships with whisky enthusiasts.
• Demonstrated buttoned-down management of client, Whisky writers, photographers, production (digital and print), data planners and creative teams
• Learned about website design principals by supporting the in-house digital team to maintain each global website (15 in total) by acting as conduit between clients, translators and content developers. KEY ACHIEVEMENTS
• Successful project-management of Diageo’s £1m ‘Master the Malts’ promotion – a high-profile and multi-channel campaign designed to recruit new Friends as they passed through duty free stores, airport lounges and on.
• Organising and escorting six Master the Malts prize-winners to Diageo’s Scottish castle, for a weekend of whisky dinners, activities and brand immersion.

London, United Kingdom

• First direct marketing role within an agency working on Telewest, then the UK’s second largest Telco
• Learned how to manage projects, clients and agency stakeholders, while providing account team support

London, United Kingdom

• Spent a year delivering direct mail campaigns within the EMEA Strategic Accounts team
• Gained precious insight into the navigation and workings of a matrix organisation
• Built strong foundations required for successful campaign and stakeholder management

Ba (Hons) Business Studies, Marketing

English, Psychology, It, A-Levels X 3, Grades A-C

Gcses X 9, Grades A-C