Jo Pratt Email & Phone Number

Saunderton

London, United Kingdom

Matching charity communications professionals to mentees earlier on in their careers.

Working with a colleague, I wrote and edited around 60 pages for the first phase of the charity's new website."Our experience of working with Katie Brewin and Jo Pratt on creating content for our new website (around 60 articles to date) has been fantastic. We are delighted with the quality of their copy, and the way in which they have quickly got to grips with complex subject matter and communicated it in a clear and simple way for audiences of different ages. They have absorbed our new brand guidelines and ensured these are reflected throughout their work for us. They are reliable, efficient, and easy to work with. They have kept me informed of their progress throughout the project and have been thinking ahead about what’s needed to meet our deadline. "Our new website is part of a wider rebranding exercise for HDA, and of all the work undertaken so far, as part of the rebrand, the work that Katie and Jo have done has really helped me to demonstrate to colleagues the value of investing in communications."Beth Taylor Senior Fundraising and Communications Manager

Akvo is a small multinational non-profit providing open source technology and professional services to help people capture, understand and share data to improve international development and country governance. o Strategising, managing and implementing communications and marketing activities for the organisation. o Managing global communications team of five people (based in four countries), and a globally distributed group of "combies" - people who sit partially in the global communications team and partly in their own local team and are responsible for communications in their region (http://akvo.org/blog/doing-global-comms-in-a-tiny-multi-national/). o Managing Akvo's website and creating and publishing digital content. o Collaborating with designers, product and sales teams to produce on- and offline marketing collateral, publications, reports, promotional merchandise, signage, etc. o Setting the narrative and tone of voice of the organisation and supporting colleagues to propagate it. o Collaborating and leading on product and organisational brand development. o Working with communications team to set replicable systems, campaigns and content that can be used and adapted regionally. o Copywriting and editing and overseeing content production around the organisation.

London, United Kingdom

o Marketing and PR relating to the charity’s international work and UK fundraising and campaigning activities. o Proactively generating features, profiles and news coverage in the UK and UK-based international media, and responding to media enquiries.Key Achievementso Secured substantial media coverage including in-depth features and interviews on BBC Breakfast, BBC 1 o’clock News, Working Lunch, BBC News 24, BBC World Service, Today Programme, Guardian, Metro, The Times, The Mirror, Bella, Woman’s Own, etc.o The first international campaign I worked on was highlighted by PR Week, and covered by Third Sector as ‘Campaign of the Week’. o As a result of initial success was retained by Help the Hospices to work on an ongoing basis on numerous projects.o Project managed a short promotional film described by the managing director as “the best thing Help the Hospice has ever done”.o Created a communications toolkit that has been rolled out worldwide to help hospice organisations in all parts of the world outside of the UK increase awareness and support.

London, United Kingdom

o Generating wide-scale press and broadcast coverage for the Teadirect Decent Dance in the Square which took place in Trafalgar Square on June 8th 2005.Key Achievements:o Secured numerous pieces of regional and national terrestrial broadcast and print coverage (and danced with Anton du Beke!).

Www.Peopletree.Co.Uk

o Devising and implementing a PR and marketing strategy for this Fair Trade and ecological fashion company, initially including all media relations, promotions, print production, website and direct marketing.o From January 04, concentrating exclusively on PR.o Recruiting and ‘bedding in’ other key permanent PR and marketing personnel.Key Achievementso Securing substantial and sustained media coverage in national, consumer, broadcast, trade and special interest media.o Securing celebrity support for specific activities from Sienna Miller, Minnie Driver, Claire Short, Baroness Amos, Zac and Sheherazade Goldsmith and Natalie Imbruglia.o Acting as company spokesperson in broadcast interviews and at conferences.

London, United Kingdom

o Proactively generating features, profiles and news coverage, and responding to media enquiries in the run up to and during Fairtrade Fortnight 2005 - the busiest period of the year for the Foundation. o Arranging press and broadcast interviews for Fairtrade Foundation spokespeople and Fairtrade producers visiting the UK and briefing them.o Liaising with celebrity Fairtrade supporters and arranging interviews for them and placing opinion pieces by them in national mediaKey Achievementso It was generally agreed by Fairtrade Foundation employees and licensees that despite the fact that my colleague and I were “thrown in at the deep end” during the busiest time of year for the Fairtrade Foundation’s press office, the quantity and quality of press coverage generated was outstanding.

Epsom

o Lead mobile and identification market segment campaigns for Philips Semiconductors in UK and Europe during the ‘ramp up’ phase of this new account for Hoffman.o Planned and implemented PR activities, secured press coverage in national and trade press, created press materials, arranged and staffed media interviews.Key achievements:o Arranged an average of three to four media interviews per week resulting in substantial positive coverage.

London, United Kingdom

Clients included: COLT Telecom Group; The Core Trust; FT.com; Lucent Technologies; NeuLevel; Nuance; Redstone Telecom; Reuters Business Information; Schema; Sequent Computer Systems (IBM); TDK; Vodafone; The World Internet Forum.Key achievements:o Joined as graduate trainee and ascended to account director within three and a half years.o Lead international and award winning PR campaigns for blue chip clients, as well as small organisations.o Nominated for two ‘young communicator’ awards.International offices: o Built Firefly France to profitable team of seven people from base of two in six months.o Established business systems for all aspects of the Paris-based business, including HR, finance, marketing and IT.o Established solid platform for future business growth in France.o Founded Firefly Munich.o Implemented necessary business systems in Germany and managed German client business as well as continuing to head up international client accounts.o In conjunction with deputy managing director, developed blue-print for new country offices to establish businesses in key European markets in rapid succession.o Played key role in redefining the company’s identity as a European, rather than UK company.o Communicated international positioning both internally and externally through workshops, company intranet, newly designed corporate website and new company prospectus.o Developed methodology for international PR programme management, which was integral to Firefly’s new European positioning, and which dramatically increased Firefly’s pitch-win rate for international business.o Empowered Firefly’s management team to pitch international programme management methodology.o Using this methodology, played leading role in winning EMEA business of TDK Recording Media, which encompassed more than thirty countries.o Managed Firefly’s network of international partners and affiliates, negotiating partnership agreements and maintaining and optimising relationships.

London

o Responsible for the settlement of trades, managing margins on futures, evaluating funds, hedging currency risks and liaising with investors and off-shore clearing banks. o Conducted a significant amount of business in French, and to a lesser extent, Russian. o Supervised one other employee.

Bachelor Of Arts (Ba), French And Russian, 2:1

Education record