Completed my degree with a first (73%). I've travelled and experienced people and places and cultures. I've been through a few economic downturns, worked with more startups than people with MBAs and spent more time on SEO than I've spent at the bottom of a good bottle of Pinot Grigio. I have always been a firm believer in personalisation and localisation of content and communication; well before CX was even a thing. My journey of digitisation began a long, long time ago; when getting directions moved from an A-Z to a printed document, in a branded folder and hand-delivered to a bus-user. Garmin GPS! What a game-changer to printed maps and handwritten directions.Before Apple, Google Maps, Amazon, WhatsApp and Facebook. And who knows what we can expect next; with AI and machine learning and self-driving cars, interplanetary travel and somewhere in the future, the ability to unspill spilt milk.But, as Bilbo once said, "The Road goes ever on and on, Down from the door where it began. Now far ahead the Road has gone, And I must follow, if I can, Pursuing it with eager feet, Until it joins some larger way, Where many paths and errands meet. And whither then? I cannot say."#cagantech #ilemaurice #maurice #moris