Jo Ramsden Email & Phone Number

An independent consultancy, working with successful businesses to help these accelerate profitable growth: sales and marketing campaigns; business strategy; growth planning; product portfolio; social media. Working closely with clients to deliver value. Deep industry knowledge and experience in route to market, and identifying and converting new customers. I have helped many businesses to take the next step

Dorset

Working within a small team I project managed a trade marketing plan for Independant sales through regional wholesale channels of Dorset Tea, Tea India and Wonder Drink Kombucha.

Wimborne Minster, Dorset, United Kingdom

I managed a handful of national accounts including Waitrose, Coop, Southern Coop, Bath Rugby Club. Working from home, primarily talking to customers or the phone or meeting them face to face. Responsible for NPD, sales forecasts and customer interactions.

National

Great fun building a sales team and directing sales by building a strategy and managing the team for Chunk of Devon.Understanding of the P&L and working alongside the MD to deliver double digit sales growth and increased margin to the business during this year.

Devon

Working within a small team of pasty and pie fanatics at Chunk. Looking to grow sales through a network of Independent Wholesalers and national accounts across the country. Chunk make outstanding savoury products from The Pie Shed in Ottery St Mary and we have exciting plans for the year ahead.

Plymouth

Senior National Account Manager• Change of role to gain a more ‘hands on’ perspective of larger key accounts, based out of office • Project managed two major initiatives: Wholesale Transfer Objective and Trade Marketing Plan• Wholesale Transfer Objective was to reduce costs, extend data base, extend sales force and increase margin. This roll out took place in Q1 & Q2 of 2007 and successfully resulted in an increased margin from 30% to 42% in Q4.• Trade Marketing Plan brought together clear company guidelines on price, promotion and sales support for each individual customer. This project took place over several months and involved researching our customers and implementing creative and bespoke Trade Marketing Plans to each customer. These plans included brochure support, promotion, advertising, staff training and incentivising amongst others and formed the basis of Burts 2008 sales budget and provided a clear and measurable tool to manage account performance and account management• Proposed, gained and personally responsible for all wholesale accounts including The Country Range Group, Sugro and Sterling Groups as well as P&H McClain, Snacksdirect, Mitchell’s and Butlers, Welcome Break/Coffee Primo, First Great Western and Virgin Trains, The Eden Project and various major wholesale partnerships - combined budget of 2.5 million

Kingsbridge/Plymouth

Sales Manager• Selected as part of a team of 3 senior staff to co-ordinate, plan and execute the factory move from Kingsbridge to Roborough, Plymouth after 10 years.• Set up, implementation and running of the sales team both in the office and on the road, developing individual performance and capabilities throughout the year, conducting quarterly appraisals and training programmes.• Planned, performed and exceeded sales plans 2 years in a row resulting in the company doubling in size in less than 3 years.• Key Account Manager for the top 30 accounts, developing excellent customer relationships, driving growth for both customer and company alike.• Single-handedly undertook a full customer analysis of the existing company business in order to fully understand the needs to develop a strategic NPD program ensuring maximum growth and market share.• Successfully introduced numerous new products, working closely with the operation and marketing managers to ensure a smooth and seamless transition throughout.• A real understanding of production planning, operations, purchasing, supply chain and the importance of coordinating all these together, optimising supply, minimising time wastage and lost revenue.

Kingsbridge

Personal Account Manager• I actively promoted Bank products and services to a portfolio of customers.• Interview customers and ensure that they were provided with the correct financial products, including lending and general insurance.• Maintain Compliance adherence and check lending risk on a daily basis.• Contribute to the achievement of branch sale and service quality targets.• Exceeded national benchmarks whilst completing mandatory training.• Selected to attend discussion meeting with Retail Company Director to represent Plymouth.