Bringing 20 years of in depth experience in the areas of eCommerce and Digital Marketing Strategy, having worked with some of the largest Australian and International clients within the travel industry. An entrepreneur at heart, my passion lies in helping businesses find efficiency and growth through their data, enhance consumer experience through product development and testing, and driving bottom line profit through optimisation and analysis. Having run my own retail eCommerce business previously, I have an appreciation for the broader business goals with the ability to focus on tactical objectives simultaneously. I am a conscientious, proactive, self-motivated and organised individual who thrives in a fast-paced, challenging and dynamic working environment. I possess a high degree of emotional and professional maturity with strong business acumen and am confident and adaptable when presenting at an executive level, as well as in a public forum.

Played a key roll in the development of new products (Automated Bidding System) providing constructive feedback to ensure technical integrations (TripAdvisor's Instant Booking) were well thought through and executed for partners across the Hotel industry. With a keen eye for detail and an analytical approach, I'm always looking for areas and/or opportunities to improve processes & systems internally. Building strong relationships with colleagues, Executive members and C-Level client contacts. Managed a $10 million dollar account portfolio. Media trained spokesperson for Australia and presented at several industry events.

Tasked with developing strategic partnerships with hotel chains and OTAs within Australia for TripAdvisor's Meta Search & Instant Book products. Key accounts include Wotif Group, Shangri-la, and Mantra Group. Day to day account management includes bid strategy, data analysis, bid optimisation, guiding API integration and new product development.

Mantra Group is one of Australia and New Zealand's largest accommodation providers with a network of over 130 hotels, resorts and retreats operating under the successful brands of Peppers, Mantra and BreakFree.

GoFit Platinum is Australia’s largest retailer of fitness equipment. With over 50 stores located throughout Westfield Shopping Centres nationally, GoFit’s mission is to help change peoples lives for the better by providing top quality cardio fitness equipment in their home at minimal cost.

Complete eCommerce solution and digital marketing strategy for an online reseller of garden sheds.

GoLearnTo.com is a unique travel company offering a wide selection of learning holidays worldwide.

Consumed by Conrad Advertising, Netizen Digital is one of the UK’s largest online advertising agencies specialising in PPC, SEO, Email Marketing, Display, Social, Affiliates and Website Design.

Tailored Consulting is a marketing, media, web based company offering a complete digital marketing service to businesses throughout Australia.