Jo Scott Email & Phone Number

Manchester, United Kingdom

Group Director, Managing Partner and lead strategist for brand interrogation, brand creation and brand delivery. Deliver end-to-end processes; interrogating and understanding the wider commercial objectives to maximise client-value and long-term relationships. Lead on operational client servicing team, ensuring director visibility across entire client base.Over 20 years agency experience across regional, national and international brands; within the context of both B2C and B2B markets. Responsible for strategic direction of Truth, as well as inbound and outreach opportunities.Co-Director across PR, Social and Digital operations within the Truth Group: providing commercial insight to her colleagues and clients; whilst delivering effective, tangible results.

Manchester, United Kingdom

The brand-complementary PR arm of Truth was launched in 2010, and is currently managed by my co-director Lisa French. The comms-focused team generate online engagement, deliver digital outreach services and support the visibility traction alongside brand and marketing activity.

Manchester, United Kingdom

Truth Digital offers brand storytelling in an online environment. We excel at designing outstanding online experiences: engaging interfaces, thought-through user journeys and digital content that grows your brand and delivers great ROI.

Responsible for a large portfolio of B2B-based organisations on a global scale, plus management and overseeing of other team members and their respective client accounts. These varied and complex sectors required an ability to form in-depth knowledge within vertical markets and to understand the commercial challenges faced by the marketing teams.Lead Account Director for new business opportunities within the agency, including strategy and research within the pitch process.

Through the line professional growth against key accounts Farepak Food & Gifts, Kleeneze, Littlewoods and Britannia Building Society, including knowledge and planning for DRTV, Press, Print, DM, Media, Digital, Photography, and Market Research.Key development milestones include: generating and introducing an SLA, interpretation of market research to implement retail PoS and maximise consumer sales and footfall, ability to translate ATL activity through the line, management and planning for the first Britannia Brand Guidelines (providing huge consistency benefits and brand recognition), Inter-Agency brand guardianship management, national and regional media planning.Training and management responsibilities for junior team member, plus selected by the board as a mentor for the agency graduate intake.

Bachelor Of Arts (Ba), Language And Linguistics, 2.1

Education record