Jo Simms Email & Phone Number

Essex, England, United Kingdom

Essex, England, United Kingdom

Having taken a career break to focus on family, health and well being, I’m now looking for my next role.

● Develop and deliver strategies to meet business objectives - sales targets, maintain margin, channel penetration, market share growth.● Develop and deliver campaigns, promotions, tools and resources across multiple platforms to support trade and retail channel account managers and sales teams.● Develop and deliver lead generation campaigns to feed a sales pipeline, and automated integrated campaigns to nurture, score and qualify leads.● Feed sales teams with qualified leads, and… Show more ● Develop and deliver strategies to meet business objectives - sales targets, maintain margin, channel penetration, market share growth.● Develop and deliver campaigns, promotions, tools and resources across multiple platforms to support trade and retail channel account managers and sales teams.● Develop and deliver lead generation campaigns to feed a sales pipeline, and automated integrated campaigns to nurture, score and qualify leads.● Feed sales teams with qualified leads, and the tools and resources to convert leads to sales.● Analyse, understand and act upon customer needs and market conditions to ensure the business offering is compelling and competitive.● Provide monthly reporting to business leaders. Show less

● Develop marketing strategies aligned to business strategy and objectives.● Play a key role in the NPI process - analyse market conditions, needs and opportunities. Gain a deep understanding of the end to end customer journey, feed into product design and develop compelling and competitive value propositions.● NPI launch planning and execution - bring new products to market, driving demand and delivering top line growth. Create adaptable launch plans and tactics for local team… Show more ● Develop marketing strategies aligned to business strategy and objectives.● Play a key role in the NPI process - analyse market conditions, needs and opportunities. Gain a deep understanding of the end to end customer journey, feed into product design and develop compelling and competitive value propositions.● NPI launch planning and execution - bring new products to market, driving demand and delivering top line growth. Create adaptable launch plans and tactics for local team execution.● Develop lead generation strategies, and lead nurture and qualification programs which are adaptable to local market maturity and conditions..● Develop channel strategies to support market penetration and maintain and grow market share.● Develop branding strategies to maintain market leadership through brand personality, tone, positioning and messaging.● Develop brand governance and training for brand ambassadors, ensuring consistency and compliance throughout the business.● Undertake market research including segmentation and competitor analysis to underpin value propositions and drive competitive advantage.● Undertake the role of communications lead for business acquisitions - overseeing both internal and external communications. Manage the brand transition process and onboarding of brand ambassadors within the business and external agencies.● Develop a playbook of qualitative and quantitative metrics to ensure marketing activities are measurable and can demonstrate ROI.● Monthly reporting to the leadership team and corporate communications team. Show less