Jo Stuart Email and Phone Number

Executive leadership role, sitting on the Board responsible for all domestic and international student recruitment and admissions, business development, careers, apprenticeships, marketing and communications.

Working with start-ups, SME's looking for growth and Corporates looking for strategy support to deliver:- Brand development to create differentiation and customer connection- Go-to market strategy & creating value propositions- Content Strategy that tells your story (Who, How, What)- Demand Generation (online and offline) and digital transformation that generates opportunity & revenue- CRM programs to deliver customer and business value

Brought in to transform the product development and marketing strategy for the Fleetcor UK business across three market leading brands - Allstar, Keyfuels and The Fuelcard Company. Rebuilt the team with analytical and performance-marketing capabilities to deliver 100% uplift in marketing driven revenue through:- Design & delivery of market-leading new payment product in partnership with Visa providing new market & revenue stream opportunities- Overhauled demand generation strategy & program online and offline delivering 50% uplift in inbound new business enquiries and applications- Digital-first strategy implemented following a successful business case, resulting in doubling digital budget investment, implementing digital apprenticeship scheme to grow in-house capability, improving all digital marketing metrics and being recognised as 'best-in-class' within Fleetcor globally.- Implementation of CRM strategy to support early-life card activations, in-life cross-sell revenue and reduction of attrition.

Responsible for team of Business Development Managers and Directors to generate large corporate new business signings.Key responsibilities included setting the acquisition strategy, priorities and commercial proposition. In my short time in this role, we signed two major blue chip companies delivering significant value over the life of the contracts.

Lead the team that deliver all B2B & B2C marketing communications for the Asset Finance brands (Lex Autolease & Black Horse) through a period of significant growth ambition for both businesses. Delivered significant bottom-line value through transformational change of brand, proposition, acquisition strategy and customer journey re-design.

Delivered transformational change through 2 acquisition and mergers in terms of team structure and competencies, brand strategy and implementation, implementing marketing automation and effective demand generation and CRM strategies and development of a digital and social marketing strategy.Responsible for product development, marketing strategy & communication, sales lead generation (telemarketing), CRM, brand development and PR.

Responsible for market research, product management and new product development

Creating profile for LeasePlan's global capability and helping shape the global proposition

Supporting LeasePlan's global expansion plans delivering sales & marketing training to new start-ups and working on the global rebrand strategy.

Working on sales pitches for international leasing deals