Jo Taylor Email and Phone Number

With over 20 years of dynamic leadership in marketing and advocacy, I've dedicated my career to transformative strategies and innovative brand development. My tenure with organisations like AusIMM and Melbourne Convention Bureau (MCB) has allowed me to steer complex business transformations, successfully elevating revenues, forging expansive global marketing strategies, and realising remarkable brand recognition and member growth milestones. At AusIMM, I was pivotal in achieving an organisational revenue increase of 60% to $18M in 3 years. At MCB, I contributed significantly to Victoria’s economy by generating a record $1.2B over 3 years.My academic foundation in marketing from RMIT University, combined with roles at revered organisations like the Darwin Convention Centre and Places Victoria, enabled me to develop strategic plans that positioned Darwin and Melbourne Docklands as top business event and visitor destinations. These roles also allowed me to influence consumer perspectives and uplift customer experiences, driving more prolonged stays and higher spending in the respective territories. Launching Jadetree Agency, my boutique marketing firm, further enriched my experience, allowing me to develop and deliver robust marketing and communication strategies, award-winning submissions and effective stakeholder engagement plans, and manage high-profile events for various sectors.I’ve consistently championed stakeholder relationships throughout my journey, ensuring alignment between brand missions and consumer expectations. From managing extensive teams and executing global marketing campaigns to overseeing business transformations and driving consistent revenue growth, my mission has always been clear: to innovate, inspire, and drive unparalleled success in marketing. As I seek future endeavours, my commitment remains unwavering: cultivating leadership, fostering team growth, and delivering ground-breaking marketing initiatives.