-Developing content strategy from planning to live to ensure it meets user needs, company objectives and adheres to medical standards. -Working with stakeholders to create B2B press releases and campaigns to promote AI healthcare solutions.-Maintaining high content standards for the self-care app and website, meeting criteria from helpfulness to engagement and ease of reading, while remaining medically safe.-Monitoring analytics to inform content strategy and boost site performance. -Leading commercial content and managing process from briefing to delivery for partners such as Walmart, Superdrug and Muddy Stilettos – including pitches, articles, social posts, video and infographics.-Managing SEO content strategy and ensuring best practice is followed across the team, plus updating and adapting process as new Google updates are introduced.-Working with design and product teams on UX and accessibility. -Team management including training, 121s and performance reviews.

-Managing agency response to Tesco's seasonal briefs involving insight analysis, ideation, planning, creation and delivery. -Maintaining quality cross-channel content from Tesco Real Food website to social channels and email – and ensuring diversity and inclusivity across the network. -Actioning swift response to client requests ie to increase messaging around COP26 and sustainability. -Working with multiple teams on large-scale projects including the Tesco digital magazine and migration to a new CMS.-Planning engaging cross-channel strategy to amplify ATL campaigns including Food Love Stories.-Motivating, supporting and representing a team of content editors.

-Advising on content gaps and opportunities in SEO using tools such as SEMrush, and aligning strategy with PPC. -Leading and motivating a team of digital content designers in content planning and delivery. -Guiding business stakeholders across all departments in campaign creation and goals.-Using Sitecore CMS to build and optimise pages according to business objectives and audience engagement. -Working with scrum teams to deliver products such as account creation development.-Investigating user experiences and ensuring end to end journeys are optimised, ie from email to conversion, using tools such as SessionCam.-Monitoring campaign performance with Google Analytics and Google Search Console.

-Interpreting the latest trends in the family market – from gaming and app crazes to the power of kids as influencers on purchasing decisions – to inform product development, content and strategy.-Transforming key insight messages into client reports for brands such as Sony, LEGO and Kinnerton.-Identifying case studies/sales stories and developing commercial opportunities.-Working with PR and marketing departments to inform landmark white papers, such as Generation Alpha.

Pitch work, blog creation and copywriting for clients including Sally Salon Services and National Trust.

-Developing strategy for major brands to enable effective communication and engagement with parents, while remaining on message. Involvement with successful campaigns including Public Health England, NHS 111, eBay, M&S, a2 Milk and Sambucol. -Implementing best practice for SEO on all content across the site: from editorial and commercial articles to social posts and forum threads. -Using analytics to inform content strategy and optimisation. -Generating campaign ideas across a variety of channels, from video scripts to social media posts, and overseeing process from initial client meetings to briefing (writers/videographers/influencers), editing, managing amends and delivering the end result. -Leading a team and being a mentor to junior members.-Ensuring all Netmums channels align when covering seasonal and other events – from Christmas content to the birth of the latest royal baby. -Editing and proofing content on the CMS Prismic, including daily social news stories – from celebrity news to parenting health and safety issues.-Being a spokesperson for Netmums on live TV and radio (including BBC and Channel 5 News) – discussing parenting issues from screen addiction and gaming trends (see below) to how to talk to children about terrorism. Providing quotes for print and online news. Attending parliamentary roundtables and chairing PR events. -Participating in campaigns: becoming a Zumba instructor and taking a class on FB live for Zumba UK – https://bit.ly/2M9TS8y. Building social presence with weekly YouTube discussions on parenting topics and news.

-Creating a new parenting section on the website – see below-Identifying potential topics on caring for a child with asthma-Working with a team to sitemap the new section-Interviewing, researching and writing new parenting pages-Evidencing content-Creating infographic ideas for social sharing-Contributing to campaign planning-Aligning health information and advice across platforms, from print to social media-Transforming medical jargon into reader-friendly content.-As a separate venture, copywriting and producing features and blogs for clients including Time Inc UK, www.urbanmassage.com, Cedar (Tesco magazine) and River Publishing (Healthy and Eat Healthy magazines).

-Working with Danone to create a website for a new product, Nutrimum. -Interpreting client briefs and generating content ideas accordingly, making them engaging for the audience by using influencer first-person accounts and not shying away from controversial topics, such as extended breastfeeding. -Helping to create and manage a Facebook community from scratch, including social post plans and promoted posts. -Commissioning and editing copy.-Choosing images, use of Photoshop.-Managing content using Sitecore CMS.-Liaising with project managers and web developers.-Fulfilling media plans and producing copy for brand emails.

-Delivering expert information on health and wellbeing for the UK’s best-selling health magazine in an accessible and entertaining way, while meeting the commercial needs of Holland & Barrett. -Managing a team of freelancers to launch a website for H&B aimed at boosting product sales.-Identifying key health issues customers wanted help with, and producing copy and social media alerts around this research. The result was a 50 percent increase in sales of targeted product lines, plus 30,000 new sign ups to the H&B loyalty programme. -Dealing with budget issues and liaising on a regular basis with charities, industry experts, advertisers and PRs. -Producing in-store literature for H&B staff.

-Writing and editing for Boots Health & Beauty, as well as working on related projects, such as mini booklets focusing on different aspects of health and beauty. -Freelancing for nationals such as the Daily Mail, Daily Mirror, Top Sante, Health Plus, Closer, The Week, You & Your Wedding, Yours and Mother & Baby; websites like I-Village and PR clients including Munro & Forster and Gosh PR.

-Editorial creative liaison for the advertising and marketing departments, leading sales-boosting brainstorming sessions, presenting to advertising clients and participating in brand development. -Responsible for the smooth-running of the magazine’s production schedule.

-Brought consumer magazine experience to a regional newspaper subsidiary of Newsquest to launch two publications: Kingston Live, a free monthly listings title; and AVID, a glossy lifestyle magazine. -Leading a team while successfully meeting budget challenges.

-Responsible for maintaining a high editorial standard and factual accuracy on this busy monthly health title, while ensuring production deadlines were met.