I work with travel, leisure, recruitment, executive search and professional services companies providing consultancy and delivery of marketing activities. For smaller clients without a marketing function, I can do everything from setting a strategy, creating a plan and implementing it, as a one off or on a regular basis.For larger companies, I can be an extra pair of hands to help deliver a particular project or to add resource at times of high demand.If you have a new marketing team, I can work with them to provide support, advice and mentoring.Most of my clients are people I've worked with before or have recommended me because they know I can get things done and make things happen. I've got experience working with start-ups and small companies up to big major UK brands, from £0 to £multi-million budgets, on projects ranging from new websites to rebrands, PR to content marketing, SEO to new product development. Having worked closely with operations teams, I can also help with employer brand, HR and internal comms. And, if you need something that’s outside my generalist background, chances are I know just the expert within my network.Current and recent clients include:B2B European travel start-upUK specialist tour operatorHigh-growth multi-sector international recruitment groupLuxury self-catering accommodation in Dorset Small IT recruitment start-upBusiness services supplier to the recruitment industryAustralian accounting and auditing firmHealth and private sector recruitment consultancyMarketing agency supporting the legal sector

My remit was to bring a co-ordinated and proactive approach to marketing, delivering activity designed to raise the profile of the company, offer and key people. An executive search and interim management company, Marble Hill specialises in the private equity industry, working with portfolio companies to build their management teams. My role focused on building the brand through thought leadership, events, our online presence, our interim network, partnerships, PR, email campaigns, direct mail campaigns and social media.

Responsible for setting and implementing the marketing strategy and activity across all operating regions in Europe and Asia Pacific. Major projects included:The launch of three new websites in English, Dutch and German. Developed the brief, wrote content, managed the project to launch. Post-launch, ongoing management, content development, optimization and promotion of the sites to desired audiences.Total rebrand across all regions. Rolled out a new logo and brand identity, created new branded assets. Transitioned an acquired Australian group business to the Michael Bailey brand.Established and managed an email marketing program using a new email marketing tool, segmented and targeted emails for selected audiences, monitored and reported results.Implemented a content marketing strategy, producing content in house and using an external agency, especially for Dutch and German content. Pushed out content out via social media and email.Created a social media strategy for key platforms. Used social posting, monitoring and measuring tools and tactics to evaluate success.Mentored and trained a Marketing Executive to take over the day to day implementation of marketing activity.

I established the marketing department and strategy at Nicoll Curtin, and was responsible for executing marketing activity across all channels in order to position and build the brand, drive candidate acquisition and add value to the client proposition.Key activities - Set strategy, produced marketing plan, budgeting, executing a wide range of activities - A complete rebrand – rolled out a new logo and brand identity across the business. - Planned and launched a brand new website, increasing traffic and conversion significantly. - Established a PR and thought leadership program - Researched and wrote successful awards submissions - Introduced and ran external and internal communications, e.g. email newsletters, social media, internal newsletter - Managed all job advertising, identified significant cost savings and efficiencies.

Established a marketing function, with the objective of raising brand awareness and generating B2B sales leads via activity across several channels. Key activities - Re-launched the company’s website including development of content - Improved and managed the events program, increasing attendance and leads generated - Rolled out a new brand identity across the business - Developed a new range of digital brochure-ware and sales collateral - Established an email communications program

Part of the senior management team of Rail Europe, I refocused and reinvigorated the marketing department, developing a new strategy and plan to increase sales through direct channels (website, call centre, London shop). Planned and executed marketing campaigns on and off-line, using customer insight and data analysis to inform decisions. Worked with several industry partners to create joint-branded/funded campaigns. Rolled out a new brand identity across the business.Key activities - Delivered and led brand strategy - Initiated several customer research and insight projects which informed key business decisions - Total overhaul of brand identity and style, including online, brochures, emails, trade and retail collateral, internal communications - Established a customer communications program including direct mail, online advertising - Brought on board a PR manager to proactively promote European rail travel - Partnership marketing, working with regional tourist boards and other industry partners - Analysis of campaign performance, sales and promotions, yield management

I held a variety of roles for the Butlins and Haven brands during my time at Bourne: My first role was Senior Product Manager for Butlins Big Weekends, followed by Advertising Manager for Butlins, Advertising Manager for Haven then back to Butlins as Product Marketing Manager.During my time at Bourne, I was responsible for managing £multi-million advertising budgets, encompassing media buying and production, running agency pitch processes, overseeing a PR agency, planning a sales driven direct marketing strategy, customer data analysis identifying audience segments new product development initiatives, customer research projects, sponsorship activity, writing and producing brochures, management of a team and a lot more besides!

Varied research role undertaken during a sabbatical travelling and working in New Zealand. Clients included an Australian start up, product was a new type of rugby mouth guard, and I secured a meeting with NZ's biggest sport retailer as part of a trade mission.

Maximising yield from the Turkey product portfolio. Making pricing decisions based on flight load factors, managing bed stock for the region. Crisis management after earthquakes, re-deploying aircraft and reducing committed bed stock. Managed cross functional teams looking at new product development initiatives outside the core family market.

Travelled through SE Asia, Australia, NZ and the USA. Worked for 8 months in Australia

Sales forecasting of the largest product category. Analysing sales trends, producing accurate forecasts based on price and promotion of the products, directly impacting customer supply. Involved in quarterly planning conferences, planning new campaign initiatives to drive sales and margin.