Joachim Hallström Email and Phone Number

Since may 2012 I am successfully running my own company, Finest Cosmetics Nordic AB. We take care of the distributorship for Anastasia Beverly Hills in the four Nordic countries and the Baltics - a globally leading and exclusive celebrity eyebrow and full make up brand from Los Angeles, USA. See www.finestcosmetics.se, on facebook/Insta Anastasia Beverly Hills Nordics/Anastasia NordicsRecently we were also fortunate enough to be given the opportunity to launch a fabulous Skincare Brand, Dr Barbara Sturm from Germany, which is now quickly also expanding with very select retailers across the NordicsI am always open for an expansion of business opportunity and I believe to have strong connections within the trade and a solid reputation.

As Nordic Brand Group manager I was responsible to develop several of the company's brands: Rimmel, Sally Hansen, Cutex and Anastasia Beverly Hills. All of these brands had strong growth and delivered substantial profitability during this time.

Running my own company with ca 12 employees we did the sales & marketing part of the Forte brands, whilst also introducing several new brands on the Swedish and Norwegian market. We established the US brand Sally Hansen, achieving chain listings with the most important chain stores, ca 700 individual doors within the first two years of operation.

I started out as sales and marketing manager and assisting CEO of the company. As my father, who once started this business, moved abroad in 1990 I quickly grew into the role of General Manager with the responsibility of all of our departments consisting of production, stock, finance, marketing and sales. Forte grew rapidly for many years and at its peak in 1998 the Nordic sales (which division was under my responsibility) was around 80 Msek. At this time we had 70 employees. During 15 years I gained extensive knowledge within all areas of a company operating in this quite competitive environment. Naturally I know the cosmetic business well and have many contacts within this field.