Joachim (Joe) Rogers is in his ninth year at Coca-Cola Consolidated Inc, the nation's largest Coca-Cola bottler. Coke Consolidated operates in 16 states primarily in the Mid-Atlantic and Southeast with corporate offices located in Charlotte, NC. Joe currently heads the Mid-Atlantic Market Sales and Service team comprised of Maryland D.C., Virginia, and Delaware

Joe headed the Customer Care, Center of Support. He served as Branch Manager for their 72,000 square foot facility with reporting responsibility of over 300 employees. His Omni Channel team handled business to business sales and reactive service inquiries to over 77,000 CCCI customers representing $650 million in annual revenue.

Joe served as the Director of the Customer Care Center serving as the Head of Inside Sales in the Food Service On Premise division. In this role he sets the strategy for Customer Care aligning with the division and companies goals. Leadership • Report to Vice President of Sales, serving as Head of Coca Cola Bottling Company Consolidated’s (CCBCC) Inside Sales Organization, leading a team of over 255 employees including 12 managers• Serve as Functional Business Lead for Coke’s System Transformation representing CCBCC with other Bottlers as the Coca-Cola Company redistributes territories • 12 combined years as a Director, motivating, coaching, and leading managers of teams• Serve on CCBCC’s Leadership Council representing senior leaders from across the companyOperations/Sales• Manage Omni Channel B2B sales and service team handling Inbound, Outbound, Email, Internet, Dispatch and CEx• Full P&L accountability for $14.7 million operating budget• Serve as Site Manager, responsible for all aspects of operations of a 72,000 square foot facility with over 300 people. • Responsible for $370 million in sales annually which is 11% of company and 80% of FSOP business • Exceeded annual revenue and year over year growth targets in 3 out of 4 years at Coke.• Primary resource for Field and Customer inquiries in process, root cause, and quality assurance analysis• Extensive experience in call center operations driving adherence, handle time, productivity, service level, etc.Managing Organizational Change • Grew team from 88 reps to 252 in just over a year to support System Transformation Growth• Relocated operations from corporate campus to stand alone facility to create one of the largest branches at CCBCC • Played a key role in executing the expansion of CCBCC territory from 11 to 16 states as a part of System Transformation more than doubling revenue and case volume over the course of 2 years

Director – Individual Client Services July 2006-October 2011 •Managed an annual budget of over $18 million with a staff of up to 74 associates including 5 Team Managers•Delivered monthly target of over $280,000 in new contracts and renewals negotiating multiple vendor bidsManaged high performing Outside (field) Sales and Inside (Call Center) teams•Developed and lead vision and direction of unit•Coordinated resources across division and the company to optimize productivity by streamlining workflow•Lead group of Registered Representatives handling all written responses on Customers technical inquiries Director – Participant Relations May 2004-July 2006 •Coordinated efforts in responding to CEO, Board of Director, and Executive level inquiries•Researched and responded to privacy and fraud investigation Inquiries