Joakim Raninen Email & Phone Number

FEA is a premier provider of specialized high-end security & transportation services. Our vision is to redefine secure travel standards, becoming the trusted global symbol of safety and discretion, empowering our clients to navigate the world with unparalleled confidence and ease. With a steadfast commitment to excellence, discretion, and safety, we have established ourselves globally as a trusted partner in secure transportation, offering safety & security drivers, route planning and additional services, monitoring and support. We provide global reach with partners, ensuring secure transportation and protection services worldwide 24/7.Our purpose is to enhance our customers' travel experiences, creating an environment where individuals, executives, and dignitaries can confidently pursue their activities without safety concerns during travel. We strive to build lasting relationships based on trust, discretion, reliability, and excellence in all aspects of our service delivery.As the CEO of FEA Executive Advisors and COO of Freys Hyrverk, my role encompasses senior executive functions with responsibilities ranging from overseeing daily administrative and operational functions to leading the organization's overall strategic vision and direction. Reporting directly to the group CEO and serving as a member of the board, I focus on achieving business objectives, fostering client relationships, and ensuring the success of our advisory services. My goal is to maintain control of diverse business operations, develop our people and functions to embody strong business acumen and work ethics, and drive the organization towards efficiency and excellence.Responsibilities* Head of Group Security* Support and drive the transformation of safety and security services* Set comprehensive goals for performance and growth* Lead employees to encourage maximum performance and dedication* Evaluate performance by analyzing and interpreting data and metrics

As a board member of FEA Security Services Group, the holding company for FEA Executive Advisors, my primary focus is on driving strategic initiatives and ensuring robust governance to achieve operational excellence, innovation, and the highest standards of safety across our security and transport services for high-profile clients.In collaboration with the leadership team, I am committed to maintaining our industry-leading standards while fostering a culture rooted in responsibility, trust, and safety. My goal is to continue setting new benchmarks in the security services sector, positioning our organization as a trailblazer for the industry to follow.#Leadership #Security #Governance #BoardMember #FreysSecurity #Innovation

As a board member of NORRIVA, I contribute to the strategic direction and oversight of the company, particularly in the development and execution of its innovative product, 'NORRIVA' My role involves guiding the business to ensure it remains aligned with its core mission of empowering organizations to create and implement go-to-market strategies seamlessly. Through collaboration with key stakeholders, I help ensure the company’s focus on driving innovation, growth, and success in the highly competitive market of sales and marketing strategy tools.

We are on our journey to become the trailblazer within Chauffeur Driven Services, pioneering new paths and taking bold risks to blaze a trail for others to follow.As COO, my role encompasses both senior executive and managerial responsibilities. Reporting directly to the Group CEO, I oversee daily administrative and operational functions, while also providing strategic advice. My duties include designing and implementing policies to promote company culture and vision, and ensuring that operations across all companies and brands within the Freys Security Service Group—Freys Hyrverk, Stockholm Limousine Service, Freys Security Driving Academy, and Hyrverk1—are aligned and on track.As a key member of the senior management team, I maintain control of diverse business operations, driving organizational efficiency and fostering a culture of strong business acumen and work ethics. My primary responsibility is to ensure that all aspects of operations run smoothly, supporting the growth and success of the Freys Security Service Group.Responsibilities* Design and implement business strategies, plans and procedures* Head of Group Security, internally / externally* Support and drive the transformation of safety and security services* Set comprehensive goals for performance and growth* Establish policies that promote company culture and vision* Oversee daily operations of all companies and group performance* Lead employees to encourage maximum performance and dedication* Evaluate performance by analyzing and interpreting data and metrics* Manage relationships with strategic partners/customers

For 127 years, Freys has driven royals and presidents, politicians and popes, film stars and celebrities, Nobel Laureates and business angels. Freys is purveyor to the Swedish Royal Court since 1910, supplier to the Swedish Government and Foreign Embassies and the supplier to the Nobel Foundation since 1901. With a constant focus on discretion, security, punctuality, accessibility and, not the least, delivering efficient and flexible service. Driven by Experience – obliges Freys Hyrverk to always exceed their demanding clients expectations, with a never-ending focus on business development. We are one of the world leading companies within chauffeur driven service. We are the Trailblazer within Chauffeur Driven ServicesMy role: Responsible for the commercial organization including sales, client management, marketing, commercial operations and the global partner network as well part of the senior management team. Define new value propositions to support the transformation based on safety and security services. Grow and develop our role in the exclusive international network covering most countries in the world. This involves all companies/brands in the Freys Security Services Group; Freys Hyrverk, Stockholm Limousine service , Freys Security Driving Academy and Hyrverk1 (Hv1). Defining a sustainable commercial structure and a go to market strategy whilst keeping the discretion and security with high integrity, service and quality. Our primary goal is to help business people focusing on their work while feeling safe and secure no matter where in the world they travel with chauffeur driven service. Continue our journey to become the Trailblazer within Chauffeur Driven Services, to be the pioneer, who’s willing to take risks and go in a path that isn’t already there. Blaze a trail and leave a path for others.

Freys is purveyor to the Swedish Royal Court since 1910, supplier to the Swedish Government and Foreign Embassies and the supplier to the Nobel Foundation since 1901. With a constant focus on discretion, security, punctuality, accessibility and, not the least, delivering efficient and flexible service.My role: Lead, transform and develop a clear sales strategy together with the leadership-team based on post pandemic. This includes all three companies in the Freys Group; Freys Hyrverk, Stockholm Limousine service and Hyrverk1 (Hv1). Defining a sustainable sales structure and a go to market strategy whilst keeping the discretion and security with high integrity, service and quality. Develop strategical partnerships with security companies and partners. Our primary goal is to help business people focusing on their work while feeling safe and secure no matter where in the world they travel with chauffeur driven service.

SavvyX helps companies to innovate, transform and translate their brand value in fresh, meaningful, relevant terms to attract and retain customers. To punch holes in comfort zones and, as a result, facilitate brands in being more savvy so they can drive more business, dissolve barriers and be more agile in designing, creating and delivering intentional experiences.Steer substantial efforts in developing sales and marketing strategies, assisting companies to transform, innovate, and translate brand. Deliver in-depth knowledge and expertise to attract/retain customers and workforce by adding value in meaningful and relevant terms. Design and implement KPI dashboard to increase employees’ performance and productivity by challenging workforce comfort zones.

Steer substantial efforts in developing sales and marketing strategies, assisting companies to transform, innovate, and translate brand. Deliver in-depth knowledge and expertise to attract/retain customers and workforce by adding value in meaningful and relevant terms. Design and implement KPI dashboard to increase employees’ performance and productivity by challenging workforce comfort zones.

Sundbyberg, Stockholm County, Se

30 years in the business Delfinbuss are most pride of the fact that they are still helping same clients that has been with them from the beginning. Their coaches are often involved in state visits and the arrival of world stars. Delfinbuss is the only coach company certified by the police in convoy driving. Their drivers are trained every year to make sure they are kept up-to-date to always exceed demanding clients expectations, with a never-ending focus on business development. My role:Define and develop a clear Go-To-Market (GTM) strategy together with the team based on post pandemic. This includes Delfinbuss and Stockholmsbuss. Defining a sustainable sales strategy and a go to market strategy whilst keeping the discretion and security with high integrity, service and quality. Their mission is to become Sweden's most environmentally friendly coach-company.

Stockholm, Se

My Dream Now believe that all teenagers should know their value in society and find their own ways to jobs and dreams. They work against segregation and youth unemployment, for social sustainability. Helping students create their dream-map guiding them for success in life. In collaboration with companies that want to engage employees.Youth unemployment in low income areas. Kids in school often lack of understanding for their opportunities and how to get jobs to their potential. At same time many employers around the world are eager to get more talent to their vacant positions, with different levels of education and experience.

Stockley Park, Uxbridge, Gb

Leveraged industry/market knowledge with keen focus on understanding human dynamics, changing customer behavior, and building relationships to lead and transform sales teams. Provided quality leadership by mentoring and coaching staff members to create value interactions with clientele on all levels. Utilized field knowledge to build sales culture of customer centricity, cooperation, insights, and professionalism. Focused on mid-size company’s projections and individual growth to meet business short/long term goals.The biggest priority was to develop and professionalize the team in collaboration with overall business units, such as Industrial Print Services and Business Information Services, as well as through personal and individual development. Transform from traditional sales to trusted advisors. Cultivate a sales culture of cooperation, customer centricity/insight and professionalism. The overarching goal was to build and transform team spirit into concrete execution and consistently high performance. Forecasting our collective and individual growth gives us a shared vision. Personally, I find it compelling to work together with the team members in setting strategic, individual and team plans, as well as in clarifying the value propositions for the companies they work with; then, even more, to follow-up on actual implementation and see the positive results.As part of the Document Solution management team I was part of implementing Canon's new B2B Market position and organisational restructuring to meet the market in the most effective way. Through this initiative, we helped and supported our customers in the journey to be successful and profitable in their businesses. We - Canon - are on an exciting journey to Explore - Inspire - Improve.

Stockley Park, Uxbridge, Gb

Key Account Manager within Canon Nordic CIG and Corporate and International Accounts at Consumer Imaging Group. Centrally responsible for an Strategic C&I partner Euronics / Electra on national and Nordic regional level. I also had a Nordic responsible for Dustin Group, Rajala Pro Camera and for some strategic Nordic partner within Photo mid, Pro segment and e-commerce. Working together with local/regional customer team's in strategic planning, coaching, execution of the business & marketing plan as well the mid term plan. Also to utilize common functions in reaching the best effect, value in what we do to reach our consumers in different marketing channels. Working with detailed account planning and activity planning and well defined actions plans together with the partner and with governance that Canon/Partner are in line within the set targets. Forecasting and reporting is a part of the weekly work towards the Nordic management teams and Canon Europe.Also had the pleasure to work with introducing and presenting the new commercial model of 2015 towards the partners. This experience has been very positive and useful for future negotiations.

Stockley Park, Uxbridge, Gb

Key Account Manager within Retail Corporate and International Accounts at Consumer Imaging Group. Centrally responsible for a Strategic C&I account on national level MediaMarkt (Media-Saturn), leading and coaching a team of Key Account Managers and a part of Canon Europe's C&I team. Also responsible for a strategic Nordic account within e-commerce and retail Clas Ohlson. Working together with customer team's for the accounts and set the strategic planning and execution of the business plan and the mid term plan. Setting budgets and targets with actions plans and investments that are in line with the targets. Forecasting and reporting is a part of the weekly work towards the NSO and Canon Europe.

Stockley Park, Uxbridge, Gb

Key Account Manager for strategic local and Nordic accounts. Responsible for some of the largest retailers and e-tailers within consumer electronics Dustin, Dustin Home, Expert, Clas Ohlson and OnOff. Responsible for profitability, forecast, budget process and account development and strategic planning and execution. Also to develop together with the account their way to the market and offers of Canon products and in securing the account in strategic partnership with Canon. Analysing the market where the account is active to optimize their offers and marketing planning of Canon products. Also have touch of competitors and market trends that affects the business.

Stockley Park, Uxbridge, Gb

Developing and working with distributors on both nordic and local level such as TechData Nordic, Isolda and Björketorparn. Working in a wide arena from profitability and all the way to reach the MASH and targets set for the partners. Creating business plans, forecast, budget work together with activities and tools to reach the set targets. Building relationship and focus both internally and externally to maximize the potential of the partner. Working together with the customer team's and the accounts in strategic planning and execution of the business plan and the mid term plan.

Expander Wireless was a startup developing and coaching partners within Microsoft Dynamics NAV concerning Mobile Solutions, Web Shops and Utilities to Dynamics NAV. Also introducing Fujitsu-Siemens wireless products/solutions to the Swedish market, both within B2C and B2B. During this period I also was part of introducing the Siemens-Gigaset VoIP products/solutions and set-up boxes for the nordic market B2C and B2B. Setting up partners in the nordic as well getting certifications needed by the carriers. Specialised within sales and partner management and partner setup.

Austin, Tx, Us

Sales manager for the European operations concerning relevant products held by Buffalo Technology. Responsible for the sales operations, profitability, forecast, budget planning/process, sales development on all European offices and accounts, personnel both in UK and in the countries. I had the pleasure to lead a successful sales team that over achieved what was expected from MgmT.Another responsibility was to develop new markets, customers and partners/distributors for new and existing products across Europe together with the team.Success: Establish Buffalo Technology Wireless products on the European Market and implementing a clear channel strategy.

Stockholm, Se

Special function within the Military Police, MPJ, that were functioning as the Swedish army's anti-sabotage unit. The main task was to combat the sabotage units of a foreign power with adapted combat technology. Trained to operate in varied terrain from north to south but also to fight the enemy in a state environment and so-called close-quarters battle (CQB), close combat situation and also protection of important personnel in the form of personal protection was included as well as safe transport of important personnel. The unit was a hunting unit with police training in order to be able to operate in twilight mode/grey zone. After this phase, the unit could operate through fighter combat or other special operations.

Stockholm, Se

Special function within the Military Police, MPJ, that were functioning as the Swedish army's anti-sabotage unit. The main task was to combat the sabotage units of a foreign power with adapted combat technology. Trained to operate in varied terrain from north to south but also to fight the enemy in a state environment and so-called close-quarters battle (CQB), close combat situation and also protection of important personnel in the form of personal protection was included as well as safe transport of important personnel. The unit was a hunting unit with police training in order to be able to operate in twilight mode/grey zone. After this phase, the unit could operate through fighter combat or other special operations.

Clearwater, Florida, Us

Business Unit Manager for Apple System that included related vendors within MacOS (Apple, Adobe, Macromedia, Claris, TechWorks (Buffalo Technology), Lacie etc.) developing the appointed resellers together with the vendors in loyalty programs and driving the business. Responsible for profitability, forecasting, pricing, stock levels, marketing, budget process, Business plan, MASH and some customer relations. Also I Worked as Product/Vendor Manager for IBM (Computers/hardware), Siemens (Computers/hardware) together with product specialists through open market and dedicated system integrators.

Clearwater, Florida, Us

Responsible for holding all stock levels low according to sales reporting to CFO. Analyzing simulated cost based on stock levels if to high or low and support with solutions for the product department and sales department . Also negotiating with manufacturers on T&C's to optimize the mutual business.

Exercising Leadership: Foundational Principles

Mba In Business Administration - Mini, Business Administration And Management

Management Essential

Management Development Program, What’S Important In Your Career And Why Would You Want To Manage?

Economics And International Business

Marketing And Communications

Harvard Managementor - Coaching Café

Essential Management Skills

Team Management & Leadership

Human Resource Management

Finance And Accounting

Strategy And Operations

On Leadership

Sales Orchestrator & Account Planning Landscape

Csb Level I, Core Selling Behaviour

Orchestrator, Sales Orchestrator & Account Planning Landscape

Accelerate Customer Demand

Vapp Value Added Partnership Program

Foundation In Digital Marketing For Sales

Mastering Change In Channel Management

Bicam - Master Class

The Effective Negotiator