Achievements: • As a Product Manager at a Home Care Company, I increased the sales of the Dishwashing category by more than 140% compared to the previous year by adjusting the customer coverage strategy and ensuring the correct assortment in the traditional trade channel.• I also restructured the Tank Cleaners category portfolio, establishing competitive prices that boosted the adoption of our products in two of the most important customers, representing 46% of sales in the modern trade channel, where we previously had no presence.Main responsibilities:• Market and competition analysis to develop product strategies.• Portfolio analysis to identify growth opportunities and optimize the product mix.• Determination of the optimal retail price to ensure competitiveness.• S&OP forecast adjustment according to the commercial strategy and relevant initiatives.• Development and launch of innovations to maintain competitiveness and market relevance.• Efficient management of marketing budgets and resource allocation.

Achievements:• Awarded for outstanding management and innovation in Strategic Planning projects.• Led the launch of the Copa Ecuador project in the modern trade channel.• Reduced diagnosis delivery time by 30% through process automation using Power Automate.• Developed and created the project intranet on SharePoint. Responsibilities:• Design project planning, detailing all activities, necessary resources, timelines, and budget.• Establish effective communication with all team members, sponsors, clients, and other project stakeholders.• Prepared comprehensive diagnostic reports for all areas of Arca Continental's distribution centers and key accounts.• Coordinate routines with leaders for reviewing results, drafting improvement plans, and ensuring commitments.• Design challenges and incentives to drive team performance.• Plan and oversee recognition spaces and award events for the top-performing teams at an integral level.• Assign and supervise the tasks of the trainee under my responsibility, evaluating and monitoring their performance.• Effectively manage the project and departmental budget, ensuring resources are used efficiently in accordance with the business plan.• Create project content for internal dissemination through videos and communication bulletins of key milestones/events.

Achievements:• Developed a growth estimation model for the Food & Snacks industry for Arca Continental, used in corporate strategic decision-making.• Selected as a speaker at the conference "Applied Business Model for Strategic Planning" for the International Trade program at Universidad Católica Santiago de Guayaquil.• Developed the tracking tool for Arca Continental’s transformational initiatives for the Integrative Project.• Designed a portfolio evaluation methodology for complementary lines for Dipor.• Prepared a future portfolio analysis for the inclusion of new lines in the Dipor 2.0 project.• Built the Target Screening Model for potential M&A processes in the dairy sector.• Developed the CREAS Design Thinking methodology (based on SCAMPER) for the Fast Start PLP process.• Received multiple recognitions as a pillar of innovation and service in the Strategic Planning area for the quality demonstrated in my assignments.Responsibilities:• Develop and participate in improvement projects that provide comprehensive solutions benefiting the company in line with strategy, objectives, and priorities.• Collaborate in the formulation and adaptation of strategy to ensure that management processes are integrated and aligned.• Monitor business management and its functional areas to measure progress and achievement of results based on the objectives set at the beginning of the year.• Supervise the management of the area’s budget to ensure that team needs are met in alignment with organizational goals.

Achievements:• Assigned in less than two months to provide "In-house" support at Cervecería Nacional for the Marketing Insights area due to rapid learning and demonstrated excellence.• Within 6 months, I was selected to join Tonicorp's consulting team due to high performance in conducting ad-hoc analyses.• Reduced response times for generating analytical reports by 50%.Responsibilities:• Analyze KPIs and generate periodic reports on market behavior.• Monitor trends across channels/geographic areas/market categories and other external events that may impact them, such as taxes on alcoholic and sugary beverages, sugar content traffic lights, among others.• Provide personalized support to multinational consumer goods clients, offering in-house assistance for the execution of projects and long-term strategic plans.• Create effective presentations and graphical data illustrations regarding client and competitor commercial performance to aid in decision-making.• Assign tasks and supervise the work of junior consultants assigned to accounts under my responsibility.