Marketing major with both business development and marketing communication experience over 15 years in various countries. Obtained a Marketing degree in University of Hertfordshire with a 2:1; completed a diploma in Advertising and Marketing Communication (awarded by the International Advertising Association, New York) with CGPA OF 3.96/4.0 and selected as one of the top three students in college.Lead and manage all business and product development. Negotiate and see through project from opportunity creation to live of a project.Experienced in managing above-the-line campaigns to drive revenue and increase market share, coordinating and negotiating with different parties, reviewing and analysing market trends, consumer behaviour and competitors' communication efforts.Led several winning teams in developing marketing campaigns and co-ordinating fundraising events during academic years. Speak and write fluent English, Mandarin and Malay. Also speak other dialects ie Cantonese and Hokkien. Possess a certificate in Elementary French.Strongly believe in shared-objective, efficiency and self-motivation.Specialties: Advertising and marketing communication, engagement, liaising with different parties, planning/scheduling.
Valuationxchange
View- Website:
- geolytik.com
- Employees:
- 3
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Head Of Marketing And CommunicationValuationxchangeMalaysia -
Regional Senior Manager Brand And MarcomPropertyguru Group Aug 2022 - PresentKuala Lumpur, Federal Territory Of Kuala Lumpur, Malaysia -
Manager - Events & SalesStar Media Group Berhad Feb 2022 - Aug 2022 -
Lead, Culture Innovation & EngagementTouch 'N Go Sdn Bhd Mar 2020 - Feb 2022Kuala Lumpur, Malaysia -
Head Of Corporate Communications (Pr)Parlo Berhad Jan 2019 - Mar 2020Kuala Lumpur, Malaysia
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Head Of Business Development And MarketingPassionate Performance Oct 2017 - May 2019Kuala Lumpur, MalaysiaIn-charge of business expansion and planning of marketing throughout the year.
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Assistant Marketing ManagerOmesti Sep 2016 - Aug 2017 -
Senior Account ManagerPublicis Communications Malaysia Jan 2015 - Sep 2016- Build brands and increase sales by developing concept, strategies and ensure smooth flow of all communication efforts- Work directly with CEO and General Manager on new business pitches- Establish long-term relationship and gain trust from Client and all stakeholders- Negotiate scope of work and monitor account revenues
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Senior StaffSamsung Mobile Jun 2014 - Dec 2014MalaysiaConsumer marketing department- Work closely with product managers to develop clear strategies and briefs on mobile phone, wearables and Galaxy Life- Lead agencies and suppliers to ensure effective communication flow throughout project- Manage production quality, deadline and total marketing budget -
Account ManagerPublicis Malaysia Feb 2012 - Jan 2014- Liaise with Client (Garnier) and Media to develop brand communication strategies - Manage Client’s ATL advertising efforts and budget - Monitor and produce successful campaigns to increase sales - Review and analyse competitors’ communication effort, consumer and market trend.
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Shift Manager, Barista TrainerStarbucks Dec 2010 - Jan 2012London, United Kingdom- Managing daily business forecast, reports and sales figures- Leading team from shift to shift basis- Inventory check/order and cash management- Allocate tasks, lead and deploy partners to ensure shift operation is smooth- Coach and assess new partners - Create and maintain good relationship with customers and partners- Communicate coffee knowledge to partners and customers -
Marketing AdvisorTle Learn Direct Aug 2010 - Dec 2010- Liaise and build new links with Job Centres, recruitment agencies, public libraries and customers- Advise and provide solutions to satisfy customers' needs and satisfaction- Plan and prepare marketing strategies and tools for company- Ensure personal daily target and centre's weekly target is met
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Events AssistantHalos And Heroes Oct 2009 - Feb 2010- Set up and monitor the smooth flow of events- Supervise children and communicate with parents in the events area- Report to supervisor on the overall events
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Supervisor / PlannerMoose Events Sep 2008 - Sep 2009- Lead, supervise and assist in planning agency activities and operations- Handle a variety of problems that arise on an unexpected basis- Set goal, organise, evaluate and analyse agency performance- Conduct interviews, delegating jobs, guiding and motivating team members- In-charged of scheduling of promoters for events- Ensuring the flow of the events and promotions
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Account ExecutiveLeo Burnett & Arc Worldwide May 2007 - Aug 2008A full-service advertising agency offering services ranging from advertising and rebranding to graphic design, events and PR. 3; - - Communicate with clients and agency departments to provide services at an effective and timely manner- Prepare and present proposals and liaise with third party suppliers- Plan strategies and solve clients' marketing problems- Prepare competitive analysis by compiling advertisements using media bank and analysing advertisements - Administrative duties e.g. billing and job estimates
Joan C. Education Details
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Data Analytics -
Malaysia Institute Of ManagementTraining -
Ymca MalaysiaBahasa Isyarat Malaysia (Malaysia Sign Language) -
Marketing -
Institute Advertising Communication Training (Iact)Cgpa 3.96 -
Catholic High School9A'S 3B'S
Frequently Asked Questions about Joan C.
What company does Joan C. work for?
Joan C. works for Valuationxchange
What is Joan C.'s role at the current company?
Joan C.'s current role is Head of Marketing and Communication.
What schools did Joan C. attend?
Joan C. attended General Assembly, Malaysia Institute Of Management, Ymca Malaysia, University Of Hertfordshire, Institute Advertising Communication Training (Iact), Catholic High School.
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