Joan Cheong Email & Phone Number

Singapore

Singapore

Singapore

Singapore

Rethinking the way we engage and serve our affluent clients digitally

Singapore

Singapore

Digital transformation for organizations starting with people, process then technology. Simplify the complexity and providing guidance to the appropriate entry point to create change that will impact consumers, employees and business.

Creating opportunities for Young entrepreneur engagement and startups through acceleration, mentorship, program design, partnership, Comms & PR, FinTech & Digital Startup.

Singapore

Winner of SingTel L!fespark 2014 and funded by SingTel, Globe Hop is a mobile application aimed at helping you discover experiences shared by locals who knows best, based on your Travel Personality and your moods, while making lasting memories connecting with people all over the world.- Conceptualised business and product, including experimentations, defining MVP, user requirement translations, user experience and interface design, content strategy and product marketing- Managed a team of 5 developers in Vietnam to build product and >50 content writers from Southeast Asia to generate content which captures local nuances, while maintaining a synchronised and consistent structure - Relied on iterative design techniques and customer behaviour insights to rapidly incorporate user feedback and speed up the product launch timeline- Planned and executed a multi-channel digital marketing strategy which included eDMs, Instagram, Twitter, Facebook, Google Ads, SEO, and targeted content buys on lifestyle sites

Singapore

- Conceptualised and developed product vision, brand personality and style guide for all products in personal portfolio, including inSing Homepage, Content Recommendation Engine, STYL+, SuperDeals, inSing Features, to improve product proposition and user traffic by 20%. - Engage in user research, data analytics and focus groups to determine user experience design, product and content direction for portfolio products - Skillfully manage a team of developers and enable cross-functional collaborations with business stakeholders, marketing, design, technology team, content writers through user research, product positioning, functionalities, development and go-to-market. - Fully responsbile for P&L of Deals e-commerce business, leading a team of merchandiser and executives to achieve and exceed annual revenue target of $415k

- Assist in project testing and highlighting any risk or stopper in a project - Assist in project Business Managed content and marketing message- Provide MIS on timely basis- Create process flows for financial products on Citibank Online such as Unit Trust

- Worked closely with various stakeholders to release high quality features and services for travel.insing.com- Capture and document user requirements from various stakeholders - Worked with Technology team to translate business requirements into functional specifications - Evangelise web best practices, focusing on performance, metrics and user experience

Development of client website UI, participated in client's brand development and strategy

Bachelor Of Computing, E-Commerce, Dean'S List, Year 2011/2012 Semester 1 & 2

Bachelor'S Degree, Student Exchange Program