Joan Colletta

Joan Colletta Email and Phone Number

Strategic Marketing Consultant | Founder @ The Creative Conservancy
Chicago, IL, US
Joan Colletta's Location
Greater Chicago Area, United States
Joan Colletta's Contact Details
About Joan Colletta

I am an award-winning, integrated global marketing leader proud to have spearheaded transformative results for some of the world’s largest, most iconic brands and complex consumer companies, including McDonald’s, Heinz, Kellogg’s, Miller, General Mills, Kimberly Clark, Hallmark, Corona, Allstate, and Gap. I have a unique hybrid background spanning client-side, creative agency, and media experience that helps me bring together disparate teams across geographies and disciplines to better connect with each other—and better connect brands to customers.A strategist by background, my leadership approach places creativity and customer-centricity at the beating heart of the marketing organization to create more valuable relationships between brands and people at every stage of the customer journey. I care deeply about the people and brands I work with and I thrive on inspiring others to achieve the seemingly impossible and do the best work of their careers.You'll find me speaking at prestigious events like the Cannes Lions International Festival of Creativity, Brand Innovators, and 4A’s. I've also served as a Finalist Juror for numerous top global creative award shows and currently contribute to the Board of the Chicago Advertising Federation.In my spare time, I am dedicated to the welfare of animals, serving as a Commissioner for the City of Chicago's Animal Care and Control. I also take annual "animal quests", spending time with animals in their natural habitats. From gorillas in Rwanda to chimpanzees in Tanzania to elephants in Thailand to kangaroos in Australia to wild dolphins in Zanzibar to rhinos in South Africa, my passion for animals and conservation is only matched by my passion for ideas and their positive potential for growth and good.

Joan Colletta's Current Company Details
The Creative Conservancy

The Creative Conservancy

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Strategic Marketing Consultant | Founder
Chicago, IL, US
Employees:
1
Joan Colletta Work Experience Details
  • The Creative Conservancy
    Strategic Marketing Consultant | Founder
    The Creative Conservancy
    Chicago, Il, Us
  • The Creative Conservancy
    Fractional Cso | Strategic Marketing Consultant | Founder
    The Creative Conservancy Jun 2024 - Present
    Strategic consulting to build cultures and campaigns of creative and marketing excellence.📩 Joan@TheCreativeConservancy.com
  • Mcdonald'S
    Senior Director, Marketing Transformation, Global Brand Leadership Team
    Mcdonald'S Apr 2023 - Jan 2024
    Building a more connected, culture led, and future-fit global marketing organization. Leading one of the top enterprise priorities to design and embed the next chapter of McDonald's integrated marketing to accelerate the cultural and data-driven, personal relevance of the Iconic Brand. Cross-functional role spans insights, brand, creative, media, loyalty/CRM, and measurement and dotted line reports into Global CMO.
  • Mcdonald'S
    Senior Director, Global Brand Marketing
    Mcdonald'S Apr 2019 - Apr 2023
    As Global Creative Effectiveness Program Lead, empowered world-class, modern marketing that moved culture and the business through strategic thought leadership, accelerating global capability in creative excellence and effectiveness, building a community of creative bravery and optimizing global agency relationships. Drove a more connected and inspired global marketing community that increased ROI, brand affinity and brand trust and was recognized as the Most Effective Brand Globally by both Effies (2022, 2023) and WARC for four years in a row (2020. 2021, 20222, 2023). In addition, identified, delivered and embedded opportunities for brand growth. Notably, inspired the system to double down on our brand as a growth driver, supercharging our creativity and business results. Additionally, helped drive our holistic global marketing strategy and consumer-centric response to Covid 19 building Brand Trust; embedded a global positioning for McCafe; led thought leadership on Value during recessionary times and led development and deployment of McDonald's' Global Social Media Way.
  • Mindshare
    Managing Partner, Communications Planning Lead
    Mindshare Jan 2014 - Apr 2019
    Chicago, Il
    Led the communications planning department, connecting brands in culture where and when people are most receptive through brand and performance marketing. Rebuilt a North American department across five offices and 40 people to create a community of integrated marketers through developing a shared vision/mission, common approaches and promoting a culture of collaboration, fun, inspiration, and trust. Significant highlights:- Secured $850MM+ in new business, received Clio and Effie awards- Notable brands include General Mills (Cheerios), Buffalo Wild Wings, Nordstrom, Celgene and Tyson.
  • Cramer Krasselt
    Svp, Co-Director Of Brand Planning
    Cramer Krasselt Nov 2008 - Jan 2014
    Chicago, Il
    Led the agency's brand planning function, working closely with clients, creative and media teams to inspire game changing strategies that delivered significant business results. Key Highlights:- Created C-K’s proprietary Engagement Planning process by forging the partnership between planning and media departments resulting in winning the media as well as creative AOR for the Heinz family of brands.- Broke Corona out of its sun, sand and surf typecast through development of Effie and Cannes winning Find Your Beach campaign - rejuvenating the brand and setting it on a 10+ year growth trajectory.- Conducted thought leadership initiatives, including The Hard Working Class white paper – shedding light on a new social class and how brands can help consumers navigate through uncertain times.
  • Miller Brewing Company
    Director, Content
    Miller Brewing Company Dec 2006 - Oct 2008
    Oversaw the development, execution, and management of the company's content strategy across Miller High Life, Miller Genuine Draft, Foster’s, and Leinenkeugel’s, among others. Partnered with complex cross-functional internal and agency teams to deliver engaging and impactful integrated campaigns to drive audience affinity and growth. Significant highlights:- Developed Miller High Life’s 2007/8 integrated “Take Back the High Life” campaign resulting in a historic turnaround for the brand (+10-point volume swing reversing a 5-year brand decline). Won Miller’s “President’s Award”.- Led the discovery, repositioning, and reinvention of Foster’s, updating its Australian myth for a new generation, brought to life through the Live Enormously campaign. - Helped create and drive the company’s global creative development process.
  • Leo Burnett
    Vp, Planning Director
    Leo Burnett Jul 1993 - Dec 2006
    Drove consumer insights, data-driven analysis, strategic thinking and integrated campaign development to develop impactful brand growth strategies and award winning campaigns for clients including McDonald's, Hallmark, Allstate, Kellogg’s, Conagra, among others.Significant highlights:- Co-led pitch team that won assignment to create vision and brand strategy for Gap.- Led the turn-around of a 15-year category decline for Hallmark.- Partnered with creative and media to develop media campaign of year (AdWeek). Helped propel Special K #1 brand in category.

Joan Colletta Skills

Brand Architecture Brand Management Integrated Marketing Advertising Digital Strategy Customer Insight Marketing Strategy Interactive Marketing Creative Strategy Brand Development Consumer Behaviour Market Research Consumer Insight Creative Direction Mobile Marketing Interactive Advertising Media Planning Relationship Marketing Direct Marketing Consumer Behavior Marketing Research Media Buying Segmentation Art Direction Content Strategy Outdoor Advertising Media Strategy Alliance Marketing Cross Promotions Partnership Marketing

Joan Colletta Education Details

Frequently Asked Questions about Joan Colletta

What company does Joan Colletta work for?

Joan Colletta works for The Creative Conservancy

What is Joan Colletta's role at the current company?

Joan Colletta's current role is Strategic Marketing Consultant | Founder.

What is Joan Colletta's email address?

Joan Colletta's email address is jo****@****rld.com

What schools did Joan Colletta attend?

Joan Colletta attended Northwestern University.

What skills is Joan Colletta known for?

Joan Colletta has skills like Brand Architecture, Brand Management, Integrated Marketing, Advertising, Digital Strategy, Customer Insight, Marketing Strategy, Interactive Marketing, Creative Strategy, Brand Development, Consumer Behaviour, Market Research.

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