Joan Dalgleish Email & Phone Number

Stockholm, Se

Beginning in December 2023, I made the change in my career from Atlas Copco Industrial Tools to Atlas Copco Vacuum. I now run the fully functional Marketing department at Atlas Copco Vacuum, overseeing everything from marketing automation, lead generation, internal and external communications, web management, social media, advertising, and event planning. I work closely with the sales teams of the brands I represent at Vacuum to ensure that the digital marketing tactics I'm implementing in my department have a positive impact in helping to close and shorten the sales cycle.

Stockholm, Se

In this role, I supported the US Marketing Team in the Industrial Tooling business area in its efforts to bring new and returning visitors to the company website through social media management, content management, marketing automation, and website optimization. I was a project manager overseeing upwards of 40 comprehensive digital marketing campaigns yearly. In this role, I utilized various marketing automation methods to generate business, nurture incoming leads, and segment key audiences to help the brand meet its ambitious goals.

I oversaw all external-facing communications for Sterling's 4 offices spanning the state of Michigan, including social content curation and management (both organic and paid), newsletter distribution, multiple digital marketing campaigns, as well as all public relations efforts and community relations. Additionally, I handled nearly every aspect of the following items at the agency and all of its subsidiaries:-Corporate event planning-Internal corporate communications-Graphic design -Redesign, content management, and ongoing maintenance of multiple websites-Google ads and analytics-Business development: assists in recruiting, onboarding, and agency relationship-building; including relationships with nearby chambers and related associations for all 4 office locations-Strategic media relations efforts to increase agency brand recognition nationwide and around the globe-Script and speech writing for the agency-Television commercial planning and production-Generating new sales opportunities by developing relationships with new and existing clients-Management of all company social media accounts-Facilitated continuous process improvements both internally and externally-Conducted benchmarking and competitive analyses regularly

Detroit, Mi, Us

At Michigan.com (owned by Gannett), I worked in the Audience Development department on the Marketing team. I was the Marketing Lead for The Detroit News and the sole liaison of the marketing team to the newsroom. In this role, I focused on: -Social media management including sponsored social media posts and digital advertising campaigns.-All PR efforts.-Collaborated with Detroit News journalists and editors to come up with innovative strategies to reach new, undiscovered audiences. -Led community outreach by means of creating meaningful partnerships between The News and like-minded organizations.-Designed and executed new audience engagement events like 90's on Maple, Dish & Design, and more to build readership and subscribers to The News.-Additional event planning to engage key segments of The Detroit News readership.-Overall brand reputation management for The News.

Grand Rapids, Mi, Us

In this role at Greenridge Realty, I handled the following tasks daily:-Weekly content curation and scheduling on all Greenridge Realty social media channels including 2 Facebook pages, Instagram, Pinterest, YouTube, Twitter and LinkedIn. -Closely monitored and reported engagement and analytics to conduct successful digital and print advertising campaigns for Greenridge.-Development of Greenridge.com including implementing the roll-out of a consumer video library database and a website re-launch.-Spearheaded company-wide implementation of a comprehensive customer relationship management (CRM) system.-Assisted with recruiting efforts by means of graphic design, photography, event planning, social media (paid and organic), collaboration with senior leaders of the company, and digital marketing campaigns.-Curated and distributed the weekly corporate newsletter (MyGreenridge) and quarterly company newsletters.-Handled all event planning internally such as trainings and sales awards events, and external events such as tradeshows, recruiting events, and community outreach events.-Worked closely with leadership to film, edit, and distribute weekly internal videos companywide.-Assisted more than 100 real estate agents at Greenridge with their individual marketing and PR efforts.

Grand Rapids, Mi, Us

Joan began her career as the Communications Coordinator at Greenridge Realty in June of 2015.

Grand Rapids, Michigan, Us

Experience Grand Rapids is the Convention & Visitors Bureau in GR, along with being the number 1 tourism agency in the city. My daily responsibilities at Experience Grand Rapids included: -Creation of all social media content to assist the marketing brand messages.-Monitoring of all social media channels daily.-Engagement with audiences on Facebook, Twitter, Instagram, YouTube and Pinterest daily.-Social media weekly reporting.-Provided digital marketing consulting.-Promoted ExperienceGR daily as an informational resource for the community.

Grand Rapids, Mi, Us

In the Development and Communications department of the Van Andel Institute, Joan worked as a Marketing and PR intern for the Purple Community team. Joan did the following tasks day-to-day:-Assisted in planning and executing 200+ Purple Community Events such as parades, Park Parties, among others. -Wrote sponsorship letters, press releases, and other communications materials for various Purple Community Events. -Joan also created campaign evaluations, as well as tracked media impressions on campaigns she implemented. -Designed and executed several social media campaigns to promote Purple Community events. -Helped organize and execute Purple Community events.-Live-posted from all Purple Community events with engaging content.-Oversaw inter-office communication by creating memos and internal emails to promote Purple Community events. -Went to Van Andel Institute communications meetings with department president, as well as all Purple Community communications meetings.Additionally, Joan was handed the reigns for the Mary J. Meyer Pancreatic Cancer Trail Run for Hope. All communications, marketing and media relations was put on her plate while she was an intern. Joan surpassed her goals for the race, by more than doubling race attendance and booking more than 5 media interviews to promote the race.

Allendale, Mi, Us

Joan was promoted to the Marketing and Events Manager position within the Promotions Department of the GV Lanthorn after the 2013-2014 school year concluded. She managed the department at Grand Valley State University's student-run newspaper publication for the 2014-2015 school year, on top of working there part-time throughout the summer months. Her tasks as manager of Marketing and Events for the Lanthorn included:-Managed and maintained all Lanthorn social media daily; including Pinterest, Facebook, Twitter, Instagram, Snapchat, YouTube, Reddit, and Vine. -Planned and executed Lanthorn presence at various campus events such as Home Football Games, Basketball Games, Family Weekend among others.-Hired, trained and supervised social media/marketing interns at the paper.-Increased readership of the Lanthorn on all mediums.-Developed guerilla and various other marketing techniques to keep Lanthorn top-of-mind on both the Allendale and Grand Valley campus.-Joan operated entire Promotions department within allotted budget and was able to noticeably increase readership among Grand Valley State University students.

Allendale, Mi, Us

As a sales representative for the downtown Grand Rapids area, Joan performed the following duties for her clients:-Designed interactive, long-term campaigns for clients such as the Grand Rapids Art Museum, Buffalo Wild Wings, the Grand Rapids Ballet, and JuiceBlendz cafe.-Met with clients weekly.-Performed needs analyses for all clients.-Created and executed all creative processes for clients - including sketching "spec" ads for each client and constructing all copy for ads.-Overall, Joan brought in approximately $10,000 in sales during her time at the paper.-Joan traveled to Austin, TX for the 2014 CNBAM (College Newspapers Business and Managers) convention where she networked with people working in advertising and marketing for college newspapers and media. Joan lead a round table discussion surrounding the topic of professionalism in client interactions.

Grand Rapids, Mi, Us

I was a member of the SeyferthPR Summer Street Team, supporting the firm's biggest client: McDonald's. The Street Team promoted meaningful engagement with consumers while building brand trust through a continued demonstration of brand quality. In this role, I:-Participated in face-to-face conversation with consumers in order to promote brand/product.-Handled all inventory of swag items before, during and after all events. -Ensured brand quality by directing fellow street team members to use brand keywords.-Managed the brand's reputation by adhering to strict brand regulations in event signage and display set-up. -Set up/Tear down of all supplies at events. -Live-posted across Twitter, LinkedIn, Facebook, and more during events using specific event hashtags and Twitter usernames to promote meaningful communication with key audiences.-Advocated for the client.